{"id":138040,"date":"2022-08-16T00:00:00","date_gmt":"2022-08-16T00:00:00","guid":{"rendered":"https:\/\/adapty.io\/tr-moonly-app\/"},"modified":"2025-05-26T09:00:41","modified_gmt":"2025-05-26T09:00:41","slug":"moonly-app","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/moonly-app\/","title":{"rendered":"Adapty ile y\u0131ll\u0131k gelirini 0&#8217;dan 2.45 milyon dolara \u00e7\u0131karan uygulama: Moonly"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb6f2c786acab4ac251d4f_screen20shot202022-08-0420at2010.02.38.png\" alt=\"\" style=\"width:203px;height:403px\" width=\"203\" height=\"403\"><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Pandemi ile yay\u0131na girdi<\/h4>\n\n\n\n<p>Mart 2020&#8217;de hastal\u0131k nedeniyle t\u00fcm d\u00fcnya durmu\u015f, insanlar evlerine kapanm\u0131\u015f, i\u015fletmeler kapat\u0131lm\u0131\u015f ve t\u00fcm d\u00fcnya salg\u0131nla m\u00fccadele ediyordu. Olga Ramora ve Vitaly Urban, Moonly adl\u0131 uygulamalar\u0131n\u0131 tam da bu s\u0131ralarda piyasaya s\u00fcrd\u00fcler. Olga, i\u015fleri ba\u015flatmak i\u00e7in dairesini satarak uygulama i\u00e7in harcad\u0131. Moonly, meditasyon teknikleri, taro, runikler, ay takvimi ve olumlamalar gibi \u00f6zelliklere sahip bir ruhsal sa\u011fl\u0131k uygulamas\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adapty-ile-0dan-245-milyon-dolara\">Adapty ile 0&#8217;dan 2,45 milyon dolara<\/h2>\n\n\n\n<p>Moonly uygulamay\u0131 yay\u0131na ald\u0131ktan k\u0131sa bir s\u00fcre sonra Adapty\u2019yi entegre etti. Adapty ba\u015flang\u0131\u00e7ta abonelik entegrasyonu i\u00e7in bir altyap\u0131 g\u00f6revini g\u00f6r\u00fcyordu, fakat \u015fimdi gelir art\u0131\u015f\u0131 i\u00e7in temel ara\u00e7 haline geldi. Adapty, Moonly\u2019yi 0\u2019dan 2,45 milyon $ ARR\u2019ye kadar destekledi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hizli-uygulama-ici-abonelik-entegrasyonuyla-basladilar\">H\u0131zl\u0131 uygulama i\u00e7i abonelik entegrasyonuyla ba\u015flad\u0131lar<\/h2>\n\n\n\n<p>Moonly s\u0131k\u0131 bir b\u00fct\u00e7eyle ba\u015flad\u0131. Geli\u015ftirme ekibi kurucular\u0131 zaten tan\u0131d\u0131\u011f\u0131 ve g\u00fcvendikleri i\u00e7in b\u00fcy\u00fck bir g\u00fcvenle i\u015fe ba\u015flad\u0131. Olga i\u015fe ba\u015flamadan \u00f6nce sanat y\u00f6netmeni olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in uygulaman\u0131n ilk a\u015famas\u0131n\u0131 kendisi tasarlad\u0131 .<\/p>\n\n\n\n<p>Kendi \u00f6deme altyap\u0131lar\u0131n\u0131 geli\u015ftirmeleri birka\u00e7 ay s\u00fcrecekti: sat\u0131n al\u0131mlar\u0131 do\u011frulamak, analizleri ve di\u011fer hizmetleri entegre etmek ve farkl\u0131 para birimlerini, saat dilimlerini, fatura sorunlar\u0131n\u0131 ve geri \u00f6demeleri hesaba katmak i\u00e7in kendi sunucu kodlar\u0131n\u0131 yazmak zorunda kalacaklard\u0131. Adapty, abonelikleri uygulamaya entegre etmek i\u00e7in ihtiya\u00e7 duyduklar\u0131 her \u015feye sahip oldu\u011fundan, b\u00f6yle bir kaynak israf\u0131 mant\u0131ks\u0131z olacakt\u0131. Bir hafta i\u00e7inde entegre ettiler ve para kazanmaya ba\u015flad\u0131lar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analitik-tabanli-kararlar-almaya-basladilar\">Analitik tabanl\u0131 kararlar almaya ba\u015flad\u0131lar<\/h2>\n\n\n\n<p>\u0130lk \u00f6demelerden itibaren ekip, aboneliklerin co\u011frafyas\u0131, m\u00fc\u015fteri taban\u0131n\u0131n b\u00fcy\u00fcmesi, \u00fcr\u00fcn baz\u0131nda gelir yap\u0131s\u0131, abonelik yenilemeleri, iptaller vb. hakk\u0131nda do\u011fru verileri almaya ba\u015flad\u0131. Bu \u015fekilde, Adapty\u2019nin yard\u0131m\u0131yla Moonly, uygulaman\u0131n ekonomisini bir b\u00fct\u00fcn olarak de\u011ferlendirdi ve daha fazla i\u015f geli\u015ftirme yollar\u0131 buldular.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb6ed85787c695dff4af7c_03u8cktpi_ybkeylm.png\" alt=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"surekli-test-yaparak-gelirlerini-artirmaya-basladilar\">S\u00fcrekli test yaparak gelirlerini art\u0131rmaya ba\u015flad\u0131lar<\/h2>\n\n\n\n<p>Trafik art\u0131\u015f\u0131, \u00f6l\u00e7eklendirmeye ihtiya\u00e7 oldu\u011funu a\u00e7\u0131k\u00e7a ortaya koydu. \u015eirketin b\u00fcy\u00fcme ba\u015fkan\u0131 Anton, s\u00fcrekli deneme s\u00fcrecini yaratt\u0131. Ekip, huninin her a\u015famas\u0131n\u0131n t\u00fcm \u00f6\u011felerini test etti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reklam kampanyalar\u0131n\u0131n metinleri ve reklam \u00f6\u011felerini s\u00fcrekli analiz ettiler.<\/li>\n\n\n\n<li>reklam kanallar\u0131n\u0131 test ettiler.<\/li>\n\n\n\n<li>uygulama ma\u011fazalar\u0131ndaki ekran g\u00f6r\u00fcnt\u00fclerini test ettiler.<\/li>\n\n\n\n<li>farkl\u0131 onboarding se\u00e7enekleri denediler<\/li>\n\n\n\n<li>onboarding s\u0131ras\u0131nda ve uygulaman\u0131n i\u00e7inde paywall g\u00f6sterdiler<\/li>\n\n\n\n<li>push notifications: metinleri ve g\u00f6nderme zaman\u0131n\u0131 test ettiler<\/li>\n\n\n\n<li>\u00f6zel teklifleri test ettiler.<\/li>\n<\/ul>\n\n\n\n<p>Ekip s\u00fcrekli olarak hipotezler geli\u015ftiriyor, testler yap\u0131yor ve sonu\u00e7lar\u0131 i\u015fliyordu. S\u00fcre\u00e7, deneylerle ilgili haftal\u0131k toplant\u0131lar, farkl\u0131 g\u00f6revler i\u00e7in haz\u0131r \u015fablonlar i\u00e7eren testler i\u00e7in bir kanban panosu ve ayr\u0131 bir Slack kanal\u0131 ile kolayla\u015ft\u0131rd\u0131lar.<\/p>\n\n\n\n<p><strong>Analistler, para kazanmay\u0131 do\u011frudan etkiledi\u011fi i\u00e7in paywall testlerine \u00f6zellikle dikkat etti. Paywallda genellikle \u015funlar\u0131 test ettiler:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb6ed8adba71c84a3a7a69_0wdtwnjdsrtqnzq7.png\" alt=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"deneylerden-biri-%47-gelir-artisi-sagladi\">Deneylerden biri %47 gelir art\u0131\u015f\u0131 sa\u011flad\u0131<\/h2>\n\n\n\n<p>Onboardingten hemen sonra kullan\u0131c\u0131ya g\u00f6sterilen ilk paywall, genellikle t\u00fcm aboneliklerin yakla\u015f\u0131k %80&#8217;ini getirir. Bu nedenle ilk paywallu test etmek en \u00f6nemli sonu\u00e7lar\u0131 getirir.<\/p>\n\n\n\n<p>Moonly analistleri ilk paywallda fiyatlar\u0131 test ederken, fiyat art\u0131\u015f\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc fark ettiler. Kullan\u0131c\u0131lar, uygulamay\u0131 denemeden belirli bir fiyat\u0131n \u00fczerindeki aboneli\u011fi sat\u0131n almak istemiyorlard\u0131. Bu y\u00fczden deneme s\u00fcresini eklemeye karar verdiler. Ancak bunu \u00f6deme duvar\u0131ndaki yaln\u0131zca bir \u00fcr\u00fcne eklediler \u2014 y\u0131ll\u0131k abonelik.<\/p>\n\n\n\n<p>Test b\u00f6yle g\u00f6r\u00fcn\u00fcyordu:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb6ed850d65653637940cc_0vd1fttsucceejc23.png\" alt=\"\"><\/figure>\n\n\n\n<p>Bu test, uygulaman\u0131n ekonomisi i\u00e7in \u00f6nemli sonu\u00e7lar verdi.<\/p>\n\n\n\n<p>Her \u015feyden \u00f6nce, paywall d\u00f6n\u00fc\u015f\u00fcm oran\u0131 toplamda %39 artt\u0131.<\/p>\n\n\n\n<p>\u0130kinci olarak, deneme daha g\u00fcvenli g\u00f6r\u00fcnd\u00fc\u011f\u00fc i\u00e7in kullan\u0131c\u0131lar di\u011fer se\u00e7eneklerden daha s\u0131k y\u0131ll\u0131k aboneli\u011fi se\u00e7meye ba\u015flad\u0131lar. Sat\u0131n almalar\u0131n bu \u015fekilde yeniden da\u011f\u0131t\u0131lmas\u0131, ARPPU\u2019da %5&#8217;lik bir art\u0131\u015fa neden oldu.<\/p>\n\n\n\n<p>Bu iki \u00f6l\u00e7\u00fcm\u00fcn iyile\u015ftirilmesi, 100 y\u00fckleme ba\u015f\u0131na gelirde %47&#8217;lik bir art\u0131\u015fla sonu\u00e7land\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ve-mutlu-son\">Ve mutlu son<\/h2>\n\n\n\n<p>Moonly ba\u015far\u0131yla b\u00fcy\u00fcyor ve yeni kullan\u0131c\u0131lar kazanmaya devam ediyor. <strong>Adapty de Moonly\u2019nin b\u00fcy\u00fcmesinde \u00f6nemli bir rol oynamaya devam ediyor. <\/strong>2021&#8217;de Moonly\u2019nin ARR\u2019si 2,45 milyon dolard\u0131:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb6ed858e966077d56898f_0dqk-rw9jssc024kt.png\" alt=\"\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Adapty&#8217;nin g\u00fc\u00e7l\u00fc \u00f6zelliklerini kullanarak gelirini milyon dolara \u00e7\u0131karan uygulama Moonly.<\/p>\n","protected":false},"author":28,"featured_media":146303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1007],"tags":[],"page-builder":[],"class_list":["post-138040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/comments?post=138040"}],"version-history":[{"count":0,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media\/146303"}],"wp:attachment":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media?parent=138040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/categories?post=138040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/tags?post=138040"},{"taxonomy":"page-builder","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/page-builder?post=138040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}