{"id":138037,"date":"2022-03-31T00:00:00","date_gmt":"2022-03-31T00:00:00","guid":{"rendered":"https:\/\/adapty.io\/tr-how-to-choose-money-making-keywords-for-your-app\/"},"modified":"2022-03-31T00:00:00","modified_gmt":"2022-03-31T00:00:00","slug":"how-to-choose-money-making-keywords-for-your-app","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/how-to-choose-money-making-keywords-for-your-app\/","title":{"rendered":"Mobil Uygulaman\u0131z \u0130\u00e7in Para Kazand\u0131ran Keywordler Nas\u0131l Se\u00e7ilir?"},"content":{"rendered":"\n
App Store\u2019da reklam i\u00e7in keyword kullan\u0131rken, yaln\u0131zca yakla\u015f\u0131k y\u00fckleme say\u0131s\u0131na de\u011fil, ayn\u0131 zamanda uygulama i\u00e7i sat\u0131n almalardan elde edilen potansiyel gelire de odaklanmak gerekir. Bu yaz\u0131da para kazand\u0131ran ve gelirlerinizi artt\u0131rman\u0131z\u0131 sa\u011flayacak keywordlerin nas\u0131l bulunaca\u011f\u0131n\u0131 ve hangi kelimelerin abonelik getirdi\u011fini Adapty<\/strong> ile nas\u0131l anlayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011freneceksiniz.<\/p>\n\n\n\n En iyi para kazand\u0131ran anahtar kelimeleri bulmak i\u00e7in Apple Search Ads(ASA) verilerini kullanabilirsiniz. ASA\u2019de reklam veren uygulamalar her zaman arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde yer al\u0131r. Bu sonu\u00e7lar\u0131n alt\u0131nda App Store Optimization (ASO) kullan\u0131larak o anahtar kelime i\u00e7in g\u00f6r\u00fcnt\u00fclenmek \u00fczere optimize edilmi\u015f uygulamalar\u0131 bulacaks\u0131n\u0131z. \u00d6zetlemek gerekirse, ASA ve ASO ara\u00e7lar\u0131 ayn\u0131 ama\u00e7la kullan\u0131l\u0131r, ancak trafik t\u00fcr\u00fc farkl\u0131d\u0131r: birincisi reklamc\u0131l\u0131k taraf\u0131ndan olu\u015fturulan, ikincisi organik trafik.<\/p>\n\n\n\n ASO ve ASA ara\u00e7lar\u0131n\u0131 kullanarak anahtar kelime tan\u0131t\u0131m\u0131n\u0131n uygulanabilirli\u011fini \u00fc\u00e7 ad\u0131mda test edebilirsiniz:<\/p>\n\n\n\n Bu ad\u0131mlar\u0131n her birinin pratikte nas\u0131l uygulanaca\u011f\u0131n\u0131 bu yaz\u0131da \u00f6\u011freneceksiniz. Bu k\u0131lavuzun sonunda, abonelik d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacak ekstra bir y\u00f6ntem de bulacaks\u0131n\u0131z.<\/p>\n\n\n\n Bir ASO stratejisi geli\u015ftirmek i\u00e7in ASA istatistiklerini kullanmay\u0131 bilmek \u00e7ok \u00f6nemlidir. Bunu anlamak i\u00e7in , ASO ve ASA\u2019ten d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131<\/strong> kar\u015f\u0131la\u015ft\u0131rman\u0131z gerekir. Adapty\u2019de App Store aramalar\u0131ndan ve Apple Search Ads\u2019ten gelen kullan\u0131c\u0131lar i\u00e7in ayr\u0131 segmentler olu\u015fturabilirsiniz.<\/p>\n\n\n\n \u00d6rnek olarak Grafik ve Tasar\u0131m kategorisindeki bir uygulamay\u0131 kullanarak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 nas\u0131l kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131m\u0131z\u0131 g\u00f6relim. App Store aramalar\u0131ndan gelen organik trafik ve reklamlardan gelen organik olmayan trafik i\u00e7in genel verileri kar\u015f\u0131la\u015ft\u0131raca\u011f\u0131z.<\/p>\n\n\n\n Uygulaman\u0131n yaln\u0131zca iki teklifi var: y\u0131ll\u0131k ve ayl\u0131k abonelik planlar\u0131. Ayn\u0131 zamanda, fiyat a\u00e7\u0131s\u0131ndan daha \u00e7ekici ve g\u00f6ze daha ho\u015f geldi\u011fi i\u00e7in promosyon i\u00e7in y\u0131ll\u0131k olana \u00f6ncelik verilmektedir. Uygulamadaki t\u00fcm \u00fccretli trafik istatistiklerine bakal\u0131m.<\/p>\n\n\n\n Reklam ama\u00e7l\u0131 kullan\u0131lan Welcome New \u00f6deme duvar\u0131n\u0131n t\u00fcm trafi\u011finin d\u00f6n\u00fc\u015f\u00fcm oran\u0131 %0,34’t\u00fcr. Uygulamada deneme olmad\u0131\u011f\u0131 ve pahal\u0131 abonelik se\u00e7ene\u011fine vurgu yap\u0131ld\u0131\u011f\u0131 i\u00e7in bu d\u00f6n\u00fc\u015f\u00fcm beklenen bir de\u011ferde.<\/p>\n\n\n\n Organik kaynaklardan gelen kullan\u0131c\u0131lar ise Limited Time Offer \u00f6deme duvar\u0131na y\u00f6nlendirilir. Abonelik d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 %0,35’tir.<\/p>\n\n\n\n Organik trafik kaynaklar\u0131 i\u00e7in abonelik \u00f6demelerine d\u00f6n\u00fc\u015f\u00fcm oran\u0131 yakla\u015f\u0131k %0,35’tir ve t\u00fcm \u00fccretli trafik i\u00e7in yakla\u015f\u0131k %0,34’t\u00fcr. D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 hemen hemen ayn\u0131 oldu\u011fu i\u00e7in organik ve \u00fccretli kaynaklardan gelen kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131n olduk\u00e7a benzer oldu\u011fu<\/strong> sonucuna varabiliriz .<\/p>\n\n\n\n ASA verilerinden ASO tahminleri \u00e7\u0131karabilece\u011fimizi bir \u00f6nceki ad\u0131mda anlad\u0131k. \u015eimdi, aramalar ve Apple Search Ads arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131m i\u00e7in anahtar kelimeleri se\u00e7elim.<\/p>\n\n\n\n\n
1. Ad\u0131m: ASO ve ASA d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n<\/h1>\n\n\n\n
2. Ad\u0131m: App Store\u2019da tan\u0131t\u0131m i\u00e7in en iyi keywordleri se\u00e7in<\/h1>\n\n\n\n