{"id":138035,"date":"2022-09-22T00:00:00","date_gmt":"2022-09-22T00:00:00","guid":{"rendered":"https:\/\/adapty.io\/tr-avatarify\/"},"modified":"2022-09-22T00:00:00","modified_gmt":"2022-09-22T00:00:00","slug":"avatarify","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/avatarify\/","title":{"rendered":"Avatarify: \u015eaka ile Ba\u015flad\u0131, App Store’da birinci uygulama haline\u00a0geldi"},"content":{"rendered":"\n

Avatarify\u2019\u0131n hikayesi, geli\u015ftiricilerini tamamen haz\u0131rl\u0131ks\u0131z yakalayan \u015fa\u015f\u0131rt\u0131c\u0131 bir ba\u015far\u0131 hikayesidir.<\/p>\n\n\n\n

Avatarify Hakk\u0131nda<\/strong><\/p>\n\n\n\n

Avatarify<\/a>, kullan\u0131c\u0131lar\u0131n foto\u011fraflar\u0131n\u0131 bir \u015fark\u0131 s\u00f6yl\u00fcyormu\u015f veya pop\u00fcler komik g\u00f6rsellerden birka\u00e7 sat\u0131r al\u0131nt\u0131 yap\u0131yormu\u015f gibi canland\u0131rmas\u0131n\u0131 sa\u011flayan yapay zeka tabanl\u0131 bir uygulamad\u0131r.<\/p>\n\n\n\n

Bir \u015eakadan Uygulamaya<\/h2>\n\n\n\n

Her \u015fey 2020 bahar\u0131nda ba\u015flad\u0131. O s\u0131rada Samsung\u2019da computer vision m\u00fchendisi olarak \u00e7al\u0131\u015fan Ali, meslekta\u015flar\u0131n\u0131 e\u011flendirmeye karar verdi. Zoom i\u00e7in bir deepfake eklentisi yapt\u0131 ve \u00e7evrimi\u00e7i bir toplant\u0131da Elon Musk\u2019\u0131n y\u00fcz\u00fcyle ortaya \u00e7\u0131kt\u0131 ve meslekta\u015flar\u0131 \u015fok oldu. Bunlardan biri olan Karim<\/a> , Elon Musk\u2019\u0131n yanl\u0131\u015fl\u0131kla bir Zoom g\u00f6r\u00fc\u015fmesine girdi\u011fi bir YouTube videosu \u00e7ekmeyi teklif etti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Video viral oldu ve YouTube\u2019da 300 binden fazla g\u00f6r\u00fcnt\u00fclendi. \u015eaka olarak yap\u0131lan eklentinin ba\u015far\u0131l\u0131 bir \u00fcr\u00fcne d\u00f6n\u00fc\u015febilece\u011fi anla\u015f\u0131ld\u0131 ve Ali f\u0131rsat\u0131 de\u011ferlendirmeye karar verdi.<\/p>\n\n\n\n

Bir iOS geli\u015ftiricisi olan Artyom<\/a> ve mobil cihazlar i\u00e7in sinir a\u011flar\u0131 uzman\u0131 George<\/a> ile birlikte \u00e7al\u0131\u015ft\u0131.<\/p>\n\n\n\n

Ve Avatarify uygulamas\u0131, geli\u015ftirmeye tek bir dolar yat\u0131r\u0131lmadan bu \u015fekilde hayata ge\u00e7ti.<\/p>\n\n\n\n

\u015eaka ile Ba\u015flayan Hikaye App Store’da Zirveyi G\u00f6rd\u00fc<\/h2>\n\n\n\n

App Store\u2019da yay\u0131nlanmas\u0131 ve TikTok\u2019ta duyurulmas\u0131n\u0131n ard\u0131ndan Avatarify, 0 $ kullan\u0131c\u0131 edinme maliyeti ile sadece iki ayda 400.000 indirmeye ula\u015ft\u0131 ve ayn\u0131 zamanda Rusya App Store\u2019da t\u00fcm kategoriler aras\u0131nda birinci uygulama oldu.<\/p>\n\n\n\n

Ancak bir s\u00fcre sonra trafik azald\u0131. \u00dcr\u00fcn\u00fcn kullan\u0131c\u0131lar\u0131 \u00e7ekti\u011fi, ancak onlar\u0131 elinde tutamad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131\u200a\u2014\u200ai\u00e7erik olu\u015fturmak \u00e7ok fazla \u00e7aba gerektiriyordu: Bir \u00fcnl\u00fcn\u00fcn y\u00fcz\u00fcn\u00fc kulland\u0131ktan sonra, kullan\u0131c\u0131n\u0131n bir sonraki ad\u0131mda ne yapaca\u011f\u0131na dair kendi fikirlerini bulmas\u0131 gerekiyordu.<\/p>\n\n\n\n

B\u00f6ylece ekip konsepti de\u011fi\u015ftirdi\u200a\u2014\u200ahaz\u0131r \u015fark\u0131lar, ayr\u0131ca \u00fcnl\u00fclerin hareketlerini ve y\u00fcz ifadelerini, hareketli g\u00f6r\u00fcnmelerini sa\u011flamak i\u00e7in kullan\u0131c\u0131lar\u0131n foto\u011fraflar\u0131n\u0131n \u00fczerine bindirilebilecek \u015fekilde eklediler.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u200dBu, uygulaman\u0131n iki hafta boyunca Birle\u015fik Krall\u0131k App Store\u2019da birinci s\u0131raya y\u00fckselmesini sa\u011flad\u0131. Ard\u0131ndan Fransa, Almanya, G\u00fcney Kore, Japonya ve \u00c7in App Store\u2019lar\u0131nda da birincili\u011fe ula\u015ft\u0131.<\/p>\n\n\n\n

\"Even
Victoria Beckham bile Instagram\u2019da Avatarify ile \u00e7ekilmi\u015f bir foto\u011fraf\u0131n\u0131 payla\u015ft\u0131.<\/figcaption><\/figure>\n\n\n\n

\u200d<\/p>\n\n\n\n

Avatarify\u2019\u0131n En \u0130yi Uygulamalar Listesinde Birinci Oldu\u011fu \u00dclkeler<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Bireysel geli\u015ftiricilikten i\u015fletmeye<\/h2>\n\n\n\n

Aral\u0131k 2020’de ekip para kazanma \u00f6zelli\u011fini ekledi. O zamana kadar uygulama zaten yakla\u015f\u0131k 800 bin y\u00fcklemeye sahipti. Trafik y\u00fcksekti ve bu avantaj\u0131n gelire d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi gerekiyordu. Uygulamadan para kazanmak i\u00e7in g\u00fcvenilir bir orta\u011fa ihtiya\u00e7lar\u0131 vard\u0131 ve Adapty\u2019yi bu \u015fekilde buldular. Adapty\u2019nin yard\u0131m\u0131yla Avatarify ekibi, uygulama i\u00e7i sat\u0131n alma altyap\u0131s\u0131n\u0131 h\u0131zl\u0131ca entegre etti, do\u011fru abonelik verilerini almaya ba\u015flad\u0131 ve art\u0131k sat\u0131n alma i\u015flemlerini kullan\u0131c\u0131lar \u00e7evrimd\u0131\u015f\u0131 olsalar bile ger\u00e7ekle\u015ftirebiliyorlar.<\/p>\n\n\n\n

Uygulama i\u00e7i abonelikler i\u00e7in altyap\u0131<\/strong><\/p>\n\n\n\n

Avatarify ekibi, sat\u0131n alma i\u015flemlerini Adapty ile h\u0131zla entegre ederek bir ayl\u0131k geli\u015ftirme s\u00fcresinden tasarruf etti ve bir hafta sonra para kazanmaya ba\u015flayabildi.<\/p>\n\n\n\n

Do\u011fru analizler<\/strong><\/p>\n\n\n\n

Para kazanma \u00f6zelli\u011fi eklendikten sonra s\u0131ra trafik sat\u0131n almaya gelmi\u015fti. Trafik sat\u0131n alman\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alabilmesi i\u00e7in y\u00fcksek kaliteli analiz yapmalar\u0131 gerekiyordu. App Store i\u00e7in Adapty analizleri %99,5 oran\u0131nda do\u011frudur, bu nedenle Avatarify ekibi a\u015fa\u011f\u0131dakilere dayal\u0131 olarak pazarlama kararlar\u0131 verebildi:<\/p>\n\n\n\n

    \n
  • Abonelerin co\u011frafyas\u0131<\/li>\n\n\n\n
  • Abonelik yenileme\/iptal oran\u0131<\/li>\n\n\n\n
  • Kohort geri \u00f6deme oran\u0131<\/li>\n\n\n\n
  • Abonelerin \u00fcr\u00fcne g\u00f6re da\u011f\u0131l\u0131m\u0131<\/li>\n<\/ul>\n\n\n\n

    Fallback Paywall \u00f6zelli\u011fi<\/strong><\/p>\n\n\n\n

    Avatarify ekibi, sat\u0131n almaya haz\u0131r olan ancak zay\u0131f internet ba\u011flant\u0131s\u0131 nedeniyle belirli bir anda abone olamayan kullan\u0131c\u0131lar\u0131 kaybetmek istemedi.<\/p>\n\n\n\n

    Bunun olmas\u0131n\u0131 \u00f6nlemek i\u00e7in Adapty arac\u0131l\u0131\u011f\u0131yla bir Fallback Paywall olu\u015fturdular. Bu asl\u0131nda internet ba\u011flant\u0131s\u0131 olmad\u0131\u011f\u0131nda g\u00f6sterilen \u201cyedek\u201d bir \u00f6deme duvar\u0131d\u0131r. Sat\u0131n alma ger\u00e7ekle\u015fir, ve kullan\u0131c\u0131 daha sonra \u00e7evrimi\u00e7i oldu\u011funda \u00f6deme i\u015flemi tamamlan\u0131r.<\/p>\n\n\n\n

    0’dan $200.000’a Ula\u015fan Ayl\u0131k Gelir<\/h2>\n\n\n\n

    \u0130lk ba\u015flad\u0131\u011f\u0131nda 0 dolar b\u00fct\u00e7eli bir uygulama olan Avatarify, Adapty ile bu \u015fekilde 183 bin dolarl\u0131k MRR\u2019a y\u00fckseldi.<\/p>\n\n\n\n

    \"This<\/figure>\n\n\n\n

    \u200d<\/p>\n\n\n\n

    S\u0131rada ne var?<\/h2>\n\n\n\n

    Avatarify ekibi \u00fcretmeye devam ediyor. \u015eimdi de foto\u011fraflar\u0131 canland\u0131rmak i\u00e7in AI kullanan Lambada adl\u0131 yeni bir uygulama \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flad\u0131lar. Bu uygulama ile kullan\u0131c\u0131lar\u0131n foto\u011fraflar\u0131n\u0131 dans ettiriyorlar.<\/p>\n\n\n\n

    \u0130lk aboneliklerden milyon dolarl\u0131k uygulamaya<\/h3>\n\n\n\n

    Adapty her zaman yan\u0131n\u0131zda.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u015eaka ile ba\u015flay\u0131p ayl\u0131k 200 bin dolarl\u0131k gelire ula\u015fan mobil uygulaman\u0131n ba\u015far\u0131 \u00f6yk\u00fcs\u00fc.<\/p>\n","protected":false},"author":28,"featured_media":146290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1007],"tags":[],"page-builder":[],"class_list":["post-138035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/comments?post=138035"}],"version-history":[{"count":0,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media\/146290"}],"wp:attachment":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media?parent=138035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/categories?post=138035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/tags?post=138035"},{"taxonomy":"page-builder","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/page-builder?post=138035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}