App Leaders Meetup London, 2025
Join us for an exclusive evening of insights and networking with the app growth leaders community as we deep dive into the latest strategies for accelerating app growth. We'll share trends and insights from successfully scaled apps, covering the complete growth journey.
In partnership with

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Agenda
16:30
Registration
17:00
Welcome words
17:10
Scaling with Web-to-Web Funnels: 5 questions that matter

Dajana Velikanova,
Growth Marketer, Client Partner

17:30
Web-to-app landscape 2025: new verticals and strategies in web funnels

Andrey Shakhtin,
CEO
17:50
Why you’re sleeping on Web-to-Web Ads on Snap (and how to fix it)

Katia Maevskaya,
Client Partner

18:10
Short break
18:30
Learnings from customers doing Web-to-App

Lucas Lovell,
VP of Product
18:50
The Future of App Engagement: AI, LLMs & the Swipe Generation
19:30
Afterparty
Time for networking! Get ready for some music, laughter, and memorable moments.







