What is a good price for a weekly / monthly / annual subscription?

Global medians in 2025: $7.48/week, $12.99/month, $38.42/year. But “good” depends on your tier — high-price weekly apps generate 5.2x more revenue per install than low-price ones, because the conversion drop doesn’t offset the revenue gain. Annual plans offer a 75% discount vs 12 months of monthly on average. Pricing also varies by region: Europe charges 29-39% more than North America across all plan types.

Should I set different subscription prices for different countries, or use one global price?

Yes. Regional pricing differences are significant and growing. Europe charges 29-39% more than North America across all plan types. MEA has a compressed pricing range where budget apps charge 88% above global while premium apps price 49% below. Locale testing delivers the highest LTV uplift of any experiment type (62.3%), beating price changes (45.5%) and even trial testing (59.6%). One global price means you’re overcharging some markets and undercharging others.

How do I know if my app subscription is overpriced or underpriced in a specific country?

Compare against the percentile benchmarks in the report. We break down pricing by p10 through p90 for every combination of plan type, category, and region. If you’re below p25, you’re likely underpricing — higher-priced apps consistently generate more revenue per install (up to 5.2x at the top tier). If you’re above p75 and conversion is struggling, price resistance may be real. The key metric is revenue per install, not conversion rate alone — a price increase that drops conversion 20% but lifts ARPU 40% is a net win.

How do I find out what my competitors charge for their app in other countries?

For real-time, app-level competitive pricing intelligence, Adapty’s Price Radar tool tracks what specific apps charge across countries and plan types.

How do I set subscription prices for different countries in the App Store?

In App Store Connect, go to your app’s Pricing and Availability section. For subscriptions, you can set custom prices per country or region — Apple provides pricing tiers in local currencies, and you can override the auto-generated prices with your own. Google Play Console works similarly under Monetize → Products → Subscriptions. Both stores suggest local prices based on exchange rates, but those defaults often miss the mark. Use Price Radar to figure out what you should charge in each market first, then set those prices in your store dashboard.

How often should I review and update my subscription pricing?

At least once a quarter for your key markets. Exchange rates shift, competitors change their pricing, and purchasing power fluctuates — what worked six months ago might be costing you conversions today. If you’re expanding into new countries or running paywall experiments, check more frequently. Price Radar makes this fast — run a new analysis anytime to see if your pricing still aligns with the market or if there are new opportunities you’re missing.

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Adapty Price Radar helps you validate pricing before launch, price changes, or market expansion.

Monthly

$28

13% below average

Weekly

$12.99

41% above average

Yearly

$120.99

41% above average

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FAQ

What is a good price for a weekly / monthly / annual subscription?
Global medians in 2025: $7.48/week, $12.99/month, $38.42/year. But “good” depends on your tier — high-price weekly apps generate 5.2x more revenue per install than low-price ones, because the conversion drop doesn’t offset the revenue gain. Annual plans offer a 75% discount vs 12 months of monthly on average. Pricing also varies by region: Europe charges 29-39% more than North America across all plan types.
Should I set different subscription prices for different countries, or use one global price?
Yes. Regional pricing differences are significant and growing. Europe charges 29-39% more than North America across all plan types. MEA has a compressed pricing range where budget apps charge 88% above global while premium apps price 49% below. Locale testing delivers the highest LTV uplift of any experiment type (62.3%), beating price changes (45.5%) and even trial testing (59.6%). One global price means you’re overcharging some markets and undercharging others.
How do I know if my app subscription is overpriced or underpriced in a specific country?
Compare against the percentile benchmarks in the report. We break down pricing by p10 through p90 for every combination of plan type, category, and region. If you’re below p25, you’re likely underpricing — higher-priced apps consistently generate more revenue per install (up to 5.2x at the top tier). If you’re above p75 and conversion is struggling, price resistance may be real. The key metric is revenue per install, not conversion rate alone — a price increase that drops conversion 20% but lifts ARPU 40% is a net win.
How do I find out what my competitors charge for their app in other countries?
For real-time, app-level competitive pricing intelligence, Adapty’s Price Radar tool tracks what specific apps charge across countries and plan types.
How do I set subscription prices for different countries in the App Store?
In App Store Connect, go to your app’s Pricing and Availability section. For subscriptions, you can set custom prices per country or region — Apple provides pricing tiers in local currencies, and you can override the auto-generated prices with your own. Google Play Console works similarly under Monetize → Products → Subscriptions. Both stores suggest local prices based on exchange rates, but those defaults often miss the mark. Use Price Radar to figure out what you should charge in each market first, then set those prices in your store dashboard.
How often should I review and update my subscription pricing?
At least once a quarter for your key markets. Exchange rates shift, competitors change their pricing, and purchasing power fluctuates — what worked six months ago might be costing you conversions today. If you’re expanding into new countries or running paywall experiments, check more frequently. Price Radar makes this fast — run a new analysis anytime to see if your pricing still aligns with the market or if there are new opportunities you’re missing.