In-app subscription revenue calculator
Quickly estimate your app’s potential revenue and see how Adapty can help you grow it.
Revenue (LTV) 
Revenue (LTV) chart description
$8,112Revenue with Adapty
$6,294Revenue
$5,000User acquisition cost
$350Profit after 2 weeks
$944Commission
$1.26ARPU (LTV)
$17.98ARPPU
Funnel
More tests. Better pricing. Higher LTV
Use this calculator as a starting point, then boost your real numbers with Adapty’s paywall A/B testing.
Book a demoFAQ
What are the inputs required?
To use the calculator you need to provide your subscription data, which must include: installs, subscription price and duration, and CPI. You should also mention if you are a member of Apple SMB. The next step is to configure your sales funnel. To do this, you need to mention if your subscription uses a trial and then provide conversion data in percent for the first funnel steps (from install to the 2nd purchase).
Is your calculator for mobile apps accurate?
It pretty accurately calculates the forecast for your future revenue with and without using Adapty, as well as shows ARPU and ARPPU.
Can this calculator be used for both iOS and Android apps?
Yes, the calculator works universally for both platforms.
How can you benefit from Adapty?
Increase conversions of your app with price testing. Try Adapty for free or learn more about different plans and features.
Check your app refund saving potential
Do you want to reduce the number of refunds? Let's calculate how much you can save on this!
Refund calculator
