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What are Trials in your mobile app?

Trials for a given period are the number of subscription activations with the free trial period.

Users can turn off the subscription renewal while using the Trial. Technically, they are still subscribers, but they won't convert to the paid customers. It's important to know how many users won't prolong their trial periods as it affects your payroll for the next month.

How to calculate Trials?

Check the App Store Connect / Google Play Console dashboard for a brief overview.

The best way to calculate trials is to handle Apple/Google server2server notifications and build custom views.

How can Adapty help?

Adapty shows you:

  1. The number of trial events
  2. The number of active trials for each day and given period
  3. The breakdown for trial renewal on/off statuses

Get all this data for iOS and Android instantly as soon as you install our SDK.

Realtime subscription metrics for iOS and Android