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How to think about Subscriptions and Subscribers?

Subscriptions for a given period are the number of transactions that start an active subscription. While Subscribers are just a sum of all users with an active subscription for a given period.

Users can opt-out of subscription renew (turn off auto-renew). Technically they are still subscribers, but they won't pay you in the next period. It's important to know how many users won't prolong a subscription as it affects your payroll for the next month.

How to calculate Subscriptions/Subscribers?

The easiest way to do so is via App Store Connect / Google Play Console. However, you won't have detailed analytics and control over your data.

So the best way to do so is to handle Apple/Google server2server notifications and build custom views.

How Adapty helps?

Adapty provides you with:

  1. A number of Subscription events.
  2. A number of active Subscribers for each day and given period.
  3. Breakdown for subscription auto renew on/off statuses.

You get all this data for iOS and Android instant as soon as you install SDK.

Realtime subscription metrics for iOS and Android