How Union Apps turns apps into millionaires in 3 months. Read the case study

What is an Active Subscription?

Active Subscriptions for a given date is a just the number of subscriptions that are currently active. For example, if 100 subscriptions were active yesterday, 10 new subscriptions were made today, 5 subscriptions have expired today, then there are 105 active subscriptions today.

How to calculate Active Subscriptions?

For a given date, take all subscription that are active (that means not in Churned state) and sum them.

How Adapty helps?

Adapty provides you with:.

  1. A number of Active Subscribers for each day and given period.
  2. Breakdown for subscription auto renew on/off statuses.

You get all this data for iOS and Android instant as soon as you install SDK.

Realtime subscription metrics for iOS and Android