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State of iOS in-app subscriptions 2021

The most complete and representative report about iOS in-app purchases with country and subscription duration segmentations.

150M

Tracked users

20M

Subscription events

18

Charts

Expert analytics and takeaways included.

What's inside

PDF report with metrics:
  • Average subscription price
  • Free trials analytics and benchmarks
  • Subscription retention
  • LTV benchmarks
  • Billing issues benchmarks
Each metric has a Country and Subscription duration breakdown.

Get the report

Take a look at the state of embedded subscriptions in apps in the US by 2023