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State of iOS in-app subscriptions 2021

The most complete and representative report about iOS in-app purchases with country and subscription duration segmentations.
150M
Tracked users
20M
Subscription events
18
Charts
Expert analytics and takeaways included.

What's inside

PDF report with metrics:

  • Average subscription price
  • Free trials analytics and benchmarks
  • Subscription retention
  • LTV benchmarks
  • Billing issues benchmarks

Each metric has a Country and Subscription duration breakdown.

Get the report

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This 2023 report covers the current state of in-app subscriptions including benchmarks for prices, LTV, retention, refunds, and the best performing paywalls. Use the data-based insights to improve your financial strategy.
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