Explore our reports on in-app subscriptions

The first country-level benchmark for subscription pricing, based on $1.9B in analyzed revenue across 11,000+ apps.

The most comprehensive report on paywall, pricing, and LTV benchmarks. Analyzed data across 11,000+ apps and $1.9B in revenue.

Unlock the holiday season’s potential with Adapty’s report. Dive into key trends and discover real ways to turn holiday opportunities into growth for your app.

Get the most comprehensive overview of the in-app subscription market. Access the latest iOS subscription benchmarks, expert insights, and cheat sheets to optimize your app growth strategy.

This 2023 report covers the current state of in-app subscriptions including benchmarks for prices, LTV, retention, refunds, and the best performing paywalls. Use the data-based insights to improve your financial strategy.

The most complete and representative report about Android in-app purchases with country and subscription duration segmentations. 100M tracked users, 10M subscription events, 15 charts.

The most complete and representative report about Android in-app purchases with country and subscription duration segmentations. 150M tracked users, 20M subscription events, 18 charts.