Start by simplifying steps, removing friction, and personalizing the experience based on user intent. With Adapty, you can visually experiment with multiple onboarding versions and see which one drives more activations and purchases.
There’s no universal number — it depends on the app. The key is keeping only what’s necessary to help users understand your product. Adapty lets you test shorter vs. longer flows to find the version that performs best for your audience.
It depends on the complexity of your app. Simple products usually don’t need a tutorial; users learn through doing. Complex products can benefit from short, focused guidance that helps people reach their first meaningful action. If you’re unsure, test both. Adapty lets you create onboarding variants with and without tutorials and compare activation and conversion.
Keep only what’s essential, avoid long forms, delay permissions, and show value before asking for anything. Personalizing paths based on user intent also removes unnecessary steps.
Create two or more onboarding variants, split your audience, and compare activation, trial, and purchase conversion. Adapty makes this no-code: publish variants in minutes and track results automatically.
Benchmarks vary by category, but most subscription apps aim for a 60-80% onboarding completion rate and a clear path to first activation. What matters most is improving your own baseline.
Yes. Adapty Ads Manager provides direct attribution from Apple Search Ads to subscription revenue without requiring a separate MMP integration.
There’s no universal rule — it depends on the app’s category and value proposition. Many top apps show paywalls early, often inside onboarding. Adapty lets you test multiple placements and measure which drives the best revenue outcomes.
