February 9, 2023Firebase + Google Analytics integration Send events from Adapty to Firebase and Google Analytics. Use the data from subscriptions, trials,…
February 9, 2023Here’s how to use remote config to customize your app’s paywall, run app paywall experiments, and offer personalizations at scale…
February 8, 2023Apple fiscal year is a four-quarter calendar used for scheduling orderly payments for mobile app developers.
February 7, 2023In the 8th issue of the paywall newsletter: a lesson in transparency, a FREE trial for the wrong subscription plan,…
January 31, 2023In an era of booming subscriptions, when your product is competing with Netflix and Spotify, an appropriate pricing strategy is…
January 26, 2023Learn about specifics of running paywall A/B tests on Android.
January 11, 2023The 7th issue of the paywall newsletter featuring psychological paywall in four screens, AI girlfriend, and an inadequately big discount.
January 6, 2023What’s the difference between iAd and AdServices? Here’s a primer on how Apple’s now deprecated attribution model iAd differs from…
December 22, 2022Here's how to use Apple Search Ads to run your app ads inside the App Store. Also, see how Apple…
December 21, 2022The special issue of the paywall newsletter with Thomas Petit, in which we compare paywalls of top-grossing apps with their…
December 15, 2022The 5th tutorial of our series is dedicated to implementing in-app purchases in Android apps
December 13, 2022Andrey Rebrov, the CTO & Co-founder of Scentbird, talks on creating a perfume subscription business and more.
December 8, 2022Learn about new features added in Adapty in November 2022
December 7, 2022The 6th issue of the paywall newsletter containing dark patterns, smart design, a personalization example and more.
November 28, 2022Comparing reports, features, and pricing of the two popular analytics systems.
November 21, 2022Announcement on the next investement step for Adapty.
November 17, 2022Considering Firebase's free A/B testing solution to run your app paywall A/B tests and personalization experiments? Read this first.
November 10, 2022Learn about new features added in Adapty in October 2022
November 3, 2022Here's a step-by-step guide on mobile app paywall A/B testing that shows you everything you need to run winning mobile…
November 1, 2022The 5th issue of the paywall newsletter, in which our special guest comments on: a double paywall, a mullti-screen paywall,…
October 27, 2022Here’s a primer on personalized mobile app paywalls and how you can offer them at scale inside your app and…
October 20, 2022Learn how to structure and design your app's paywall. Get to know the essentials of any paywall: banners, sliders, videos,…
October 17, 2022Igor Kuznetsov, Product Owner at Vivid Money, talks on his experience in developing a dating app, growing a banking service,…
October 12, 2022Learn how to promote your mobile app with the help of ASO, ASA, and other promotional methods.