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How to run A/B tests for subscription onboarding
August 21, 2023
Learn how to test onboarding screens with Adapty's remote config and increase paywall conversion rates.
Top reasons for App Store rejections and how to avoid them
August 17, 2023
Learn the top reasons for App Store rejections and how to make it easy for the review team to approve…
July updates: Paywalls 2.0, Google Play Billing Library 5 & 6, and more
August 15, 2023
July brings some of the most ambitious Adapty updates this year!
Top 10 mistakes to avoid in mobile user acquisition
August 8, 2023
From targeting the wrong audience to neglecting App Store optimization, we'll cover key areas where many developers and marketers stumble.
Mobile app subscriptions in 2023: Market trends and monetization strategies in the US
August 4, 2023
Explore the latest benchmarks on iOS subscription LTV, retention, renewals, price changes, and the best performing paywalls.
Paywall Newsletter #12
August 1, 2023
In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their…
What is cannibalization in ASO and how to accurately measure it?
July 31, 2023
Dive into the concept of ASO cannibalization, learn how it impacts your app's performance, and discover precise measurement methods with…
Mobile advertising: everything you need to know in 2025
July 26, 2023
Projected to reach $495 billion by 2024, mobile advertising is one of the fastest-growing channels in the mobile marketing mix.…
Mobile app deep linking in 2024: everything you need to know
July 24, 2023
In this article, we'll emphasize what mobile app deep links are, why they are important, and how you can reap…
SKErrorDomain Error 4 in iOS apps and how to fix it
July 19, 2023
Several users fail to renew their subscriptions? This might be the reason.
SKErrorDomain Error 2 in iOS apps and how to fix it
July 17, 2023
Payments keep getting canceled? Make sure it's not the StoreKit acting out.
Paywall Newsletter #11
July 14, 2023
In the 11th issue of the paywall newsletter, you’ll find a paywall by Speech Blubs that ‘absolutely nails the paywall…
Top mobile app publishers in 2024
July 12, 2023
Explore the top mobile app publishers of 2023 split by categories.
SKErrorDomain Error 0 in iOS apps and how to fix it
July 10, 2023
Find out how to troubleshoot and fix SKErrorDomain Error 0 in iOS applications.
June updates: LTV chart, paywall builder for Flutter and React Native, & more
July 5, 2023
Check out the results of our diligent June work which consists of several major updates and a few useful fixes.
How to predict revenue and LTV of your subscription-based app
June 30, 2023
Learn how you can use our accurate prediction model to find out what revenue and LTV your app will have…
ASO metrics and KPIs: How to measure your app’s success
June 28, 2023
A well-executed ASO strategy can significantly improve your product's discoverability, customer base, and ultimately its success. Let's see how!
App Store screenshots: best practices
June 26, 2023
Learn how to imporve your conversion to installs and make your App Store page more attractive.
App description: tips and best practices for increasing your app downloads
June 21, 2023
Learn how to create a winning app description with our expert guide – from catchy titles to optimized SEO.
WWDC 23 – What’s new for mobile subscriptions?
June 17, 2023
We’ve collected the most important updates from the past WWDC 2023 regarding in-apps and subscriptions. Enjoy!
How to easily create paywalls and run A/B tests with Adapty’s paywall builder
June 14, 2023
Paywall A/B testing in subscription-based apps is a key means of growing revenue – and we’ve just made it easier!
May updates: predictive cohort analytics, event feed improvement, and more
June 12, 2023
The month of May brought several exciting updates designed to streamline your workflow, provide valuable insights, and optimize your revenue…
How to improve your app ratings and reviews?
June 9, 2023
Let's look into how app ratings and reviews affect user behavior and how you can use them in your favor.
Subscription analytics: why it’s hard, and 3 strategies to improve results
June 5, 2023
Subscription analytics is the joy and bane of every app owner in the threatening jungle of mobile apps. Let's find…
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