January 18, 2024Apple now allows developers to point users to web-based subscription options outside of in-app purchases. Let's see how it translates…
January 18, 2024For any app, especially subscription-based ones, accurately measuring user engagement is essential. Daily Active Users (DAU), Weekly Active Users (WAU),…
January 16, 2024For Android developers, the choice between Kotlin and Java is a critical decision. Kotlin, known for its modern features and…
January 12, 2024What if I told you that mobiles are the future of online everything? Let me back up and explain why…
December 22, 2023Everyone needs to start somewhere. Before you can finetune your subscription offerings and optimize the monetization mechanics, you need to…
December 21, 2023We’ll try to disprove some of the most popular myths about paywall A/B testing and also cover several common mistakes…
December 19, 2023Master Android UI layout and views with our comprehensive guide, detailing the types, attributes, and best practices for creating seamless…
December 15, 2023Contrary to what you might assume, app stores are busy during holidays. In fact, people are actively exploring, downloading, and…
December 12, 2023November brought a few minor yet useful updates and improvements for Adapty that should make the process of working with…
December 9, 2023You’ve thought of a great app idea. It’s going to make you tons of money, rake in millions in downloads,…
December 8, 2023Choosing the right mobile app store to launch — or, rather said, to “first” launch — your mobile app can…
December 6, 2023In this issue of the Paywall Newsletter, we'll try to find the balance between paywalls with minimum information and the…
December 6, 2023The holidays are a great time to acquire new users, turn free users into paying subscribers, and reacquire those who…
December 5, 2023Unlock the full potential of your Android device with our step-by-step guide on configuring developer options. Enhance your user experience…
December 1, 2023The App Growth Awards 2023 has just passed in Berlin and we’re thrilled to share with you that Adapty has…
December 1, 2023From automatic renewals that users meant to cancel to "accidental" purchases and unauthorized transactions, many things lead to mobile app…
November 30, 2023Modern software development is a never-ending iterative process towards an ideal state you'll likely never achieve. Constant updates to mobile…
November 29, 2023Black Friday is over but the sales frenzy is still going on. Let's have a look at how popular apps…
November 23, 2023This is the 17th issue and it's dedicated to the most popular intro offer – free trial. We'll take a…
November 17, 2023in this post, we have compiled the paywalls of 15 standout finalists from this year's awards, showcasing them at full…
November 17, 2023Explore effective content marketing strategies tailored for apps. Discover the best practices to enhance user engagement, boost downloads, and ensure…
November 16, 2023Divide and conquer is not just a saying: it's the most effective user acquisition strategy a developer might use. You…
November 9, 2023Gone are the days when developers or "those computer guys", as your distant relatives would call people like you, were…
November 8, 2023Find out about fresh updates in Adapty for October: Paywall Builder improvements, UI and UX updates of the placement system,…