May 1, 2024More people than ever are now aware of the fact that their in-app data and activities could be monitored and…
April 29, 2024The Average Revenue Per Unit (ARPU) metric, which is often mistakenly used interchangeably with the Average Revenue Per User (also ARPU!) metric, tells you…
April 11, 2024People are spending 4 hours a day using different apps on their phones. Wouldn’t you like your app to be…
April 8, 2024If you have a subscription app on iOS, App Store Connect is probably one of your most visited pages —…
April 4, 2024Check out Adapty March updates: Remote Config got many JSON improvements, the Stripe integration is now free, iOS SDK now…
March 23, 2024What happens if your friend sends you a link on iMessage and you click it? The app opens right? Well,…
March 21, 2024Flutter and React Native are two of the most popular cross-platform mobile app development frameworks. Backed by Google and Meta,…
March 14, 2024We’ve analyzed the new App Store terms for the EU and found out which conditions will be the most profitable…
March 12, 2024Customer Lifetime Value (LTV) is one of the key metrics you should know if you want your app to grow…
March 7, 2024When measuring your mobile app's performance, many metrics like your conversion rates, retention rates, and monthly active users are best-measured…
March 4, 2024Have you ever come across an app without screenshot previews? No, nobody has! Submitting screenshots is a requirement when listing…
February 29, 2024How many users could you acquire for your mobile app if you got $15,000 in funding? Or how much of…
February 28, 2024This month we paid more attention to further enhancements of our Paywall Builder, expanded the prediction possibilities to be featured…
February 27, 2024Universal links are a game-changing tool that effortlessly connects the web to your app. And not just the App Store…
February 21, 2024Is app store optimization (ASO) the same as search engine optimization (SEO)? Is app store optimization simply the term mobile…
February 19, 2024Code samples are the bedrock of current website and app development, as the collective experience grows and more teams enter…
February 15, 2024When it comes to acquiring new users for mobile apps, few channels work as well as advertising. Ads are one…
February 8, 2024$8.9 billion is spent every year in the name of online shopping. And would you believe more than half of…
February 6, 2024Having a lot of downloads doesn’t mean as much as it used to. App downloads don’t guarantee that the user…
January 31, 2024If you review the top apps in your category or even your top competitors, you'll find PR coverage to be…
January 29, 2024Learn how to effectively manage and maximize subscriptions for user retention and revenue growth. Perfect for developers and marketers aiming…
January 25, 2024Boost your mobile app's visibility and downloads with our expert guide! Discover effective strategies to attract users, improve engagement, and…
January 24, 2024We’re back with new and exciting updates. The Adapty tech team focused on enhancing the analytics infrastructure and adding a…
January 23, 2024Growing your mobile app needs you to work on every stage of your conversion funnel. First, you need to work…