March 17, 2021Previously we've discovered that Apple's promooffers are really nice. Now let's find out what it takes to set them up.
March 8, 2021Proper analytics can do wonders, but integrating it is a mess. Let's find out what it takes, the easy and…
March 1, 2021Some people claim that Facebook's anon_id could help replace the IDFA. Let's find out if this is actually the case.
March 1, 2021In the first day of spring, we're releasing advanced cohorts, home page for getting started, further privacy for your users,…
February 23, 2021A close look at tools that Apple provides for effective keeping, acquiring, and winning back your customers.
February 3, 2021A brief overview of things we've taken care of this time: A/B price testing, server API boost, SDK updates, and…
January 27, 2021The first tutorial out of the series on how to get up and running with in-app subscriptions for your Android…
January 11, 2021This is a small visual update with tons under the hood. To name a few features: cohorts, React Native, Unity…
December 31, 20202020 comes to an end, so here's a reflection on what this year meant for our team.
December 27, 2020App Store recently included sharing of email lists into its definition of tracking, thereby removing one of the last effective…
December 24, 2020Starting on Dec 31, 2020, all in-app purchases greater than €30 in EU will require bank confirmation.
December 23, 2020We experienced a significant attack on Dec, 23rd. It shouldn't have affected you anyway, but we still made sure it…
December 13, 2020Apple's recent tectonic changes, halving the sales comission cut starting next year, made a lot of fuss.
December 4, 2020No marketing is ideal, but there are ways you could identify motives behind and reverse the negative trend.
December 1, 2020With the November update, we are glad to introduce Segments, updated iOS & Android SDKs, and an immense increase of…
November 9, 2020Apple has decided that starting early 2021, app developers will no longer have access to IDFA by default.
November 4, 2020With the October update, we are eager to announce custom JSON, new events, iOS 14 support, and more.
October 2, 2020The 2nd tutorial of our series on implementing in-app purchases on iOS. In this part, we'll show you how to…
October 2, 2020Christmas is coming, so is the shopping season: honestly, there is no better timing to deploy a new subscription to…
August 4, 2020Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when…
July 22, 2020We cut down infrastructure costs threefold by using AWS Spot Instances. In this article, we'll tell you how you can…
July 10, 2020Here is the guide on how to create purchases and configure subscriptions in the App Store Connect
June 25, 2020Days before WWDC 2020, we are taking a deep dive on the topic of Apple in-app purchases fees. Are they…
June 22, 2020When talking subscriptions, only 3–5% of users convert into buying and 80% of them cancel it after two months. How…