October 11, 2022Learn about new features added in Adapty in September 2022
October 6, 2022Average subscription price seems to have increased in 2022. Let’s have a look at the current state of mobile app…
October 5, 2022The 4th issue of the paywall newsletter containing insights on: trial period, price display, creatives, and more.
September 30, 2022Learn about the most popular types of paywalls and improve conversions of your app.
September 16, 2022Let's talk about the App Store reviewing process and what things to avoid in order to pass it
September 15, 2022Learn why freemium users choose to upgrade to premium subscriptions
September 15, 2022Learn what's new in Adapty in August: server notification statuses, coloumn resizing, beta SDK, and more
September 14, 2022These five metrics help to see a clear picture of how your mobile app is doing
September 6, 2022The third issue of the paywall newsletter containing a perfectly polished paywall of a big app, a paywall with the…
September 1, 2022We joined Branch for a discussion on the current state of mobile industry and in app-purchases.
August 8, 2022What's new in Adapty in July: new retention feature, conversion tracking, Sandbox documentation, and more.
August 4, 2022Anton Shlovenets, the CPO at Wowmaking, talks on how to approach traffic acquisition and correctly calculate unit economics.
July 21, 2022Learn about the new subscription model, in-app messaging, backward compatibility, and more.
July 7, 2022The second issue of the paywall newsletter with: landing page-like paywalls, trial toggles, videos, and more commented on by Thomas…
July 7, 2022We truly believe Adapty A/B testing for paywalls is different. Here you'll find out why and how it helps increase…
July 7, 2022What's new in Adapty in June: introduced new funnels tab, added paywall visits export to Amazon S3, and integrated Adjust…
July 6, 2022Learn how to find the right A/B testing framework and what technical steps are needed to launch a test.
July 5, 2022Let's talk about the things you can test on your paywall: pricing options, intro offers, design elements, and more.
July 4, 2022Learn how to properly evaluate A/B tests and check out some tips to avoid mistakes with your experiments.
June 30, 2022Let's have a look at all new features of SKAdNetwork 4.0 announced at WWDC 2022: crowd anonimity, 4-digit source identifier,…- June 27, 2022In this issue: paywall tricks that the top grossing and new hot apps use
June 15, 2022In-app purchases updates from WWDC 2022: App Transaction, SwiftUI, StoreKit messages, and more.
June 8, 2022What's new in Adapty in May: new version of Unity SDK, improved segmentation in charts, and reworked side menu.
May 25, 2022Natalia Shahmetova, the CMO of the dog training app Woofz by Gismart, on developing an app in a narrow niche.