July 28, 2025Quick answer: Weekly subscriptions now capture 47% of all revenue, free trials boost LTV by 64%, and premium pricing consistently…
July 22, 2025We broke down travel apps and their paywalls to see how they convert users.
July 17, 2025Learn about a data-driven framework for choosing the best in-app events for campaign optimization.
July 16, 2025Highlights from the State of in-app subscriptions 2025 report, with clear tips to improve pricing, retention, and monetization.
June 27, 2025Hours before facing new EU penalties, Apple introduced its most complicated in-app purchase fee system ever. Should developers switch? Full…
June 17, 2025Learn how to monetize a subscription app without falling into the common early-stage traps.
June 10, 2025Apple just rolled out a wave of updates that go way beyond the usual polish. From AI-powered app discovery and…
June 10, 2025In this guide, you’ll learn how to personalize your paywalls using HealthKit and Adapty. From detecting user activity to segmenting…
June 4, 2025This 10-minute guide walks you through integrating Android in-app purchases with Jetpack Compose, covering everything from SDK setup to paywall…
June 3, 2025Get from zero Adapty setup to displaying a paywall and processing purchases in under 60 minutes. This guide walks you…
June 3, 2025Learn how top subscription apps use push notifications and targeted messaging to convert trials, reduce churn, and grow revenue without…
May 21, 2025Ad testing is key to web-to-app growth. Learn how top teams find winning creatives and scale them fast.
May 20, 2025Learn secure server-side transaction validation with Apple's App Store Server API. Covers JWT authentication, transaction validation, subscription management, and verifyReceipt…
May 12, 2025Discover how Solarc transitioned from StoreKit to RevenueCat and finally to Adapty for seamless in-app subscriptions. Avoid pitfalls and optimize…
May 9, 2025Here are the top monetization strategies for the free, freemium, and paid mobile app monetization models.
May 9, 2025If you've developed a mobile app, you're familiar with the financial reality: platform commissions of 15-30% significantly impact your bottom…
May 5, 2025A complete guide to setting up, optimizing, and scaling Google App Campaigns in 2025
May 2, 2025On April 30, 2025, the judge in Epic v. Apple banned Apple from charging any commission on purchases made outside…
April 30, 2025Apple’s rules make A/B testing free trials tricky. This guide breaks down three workarounds that help you compare trial lengths…
April 28, 2025Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO…
April 18, 2025Most apps lose 77% of their users by day 3. And it’s not just about retention, it’s about the second…
April 14, 2025Web-to-app funnels can seriously boost your revenue, but they’re hard to build and easy to break. Here’s how to avoid…
March 24, 2025Thoughtful paywalls from women-led apps, with best practices worth learning from.
March 24, 2025ASO in Japan is different. Search behavior, loanwords, and abbreviations change everything. Direct translations won’t work. So how do you…