Send in-app purchase events to PostHog

Track every subscription event in PostHog and get insights that boost retention and revenue.

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In-app-purchase events

See how users interact with your paywalls

Analyze subscription events like trials, renewals, and cancellations to optimize your monetization strategy.

Understand what drives retention

Track user behavior to identify patterns, reduce churn, and improve lifetime value.

Make smarter decisions in less time

Get real-time subscription data in PostHog and act on insights without delays.

Forward subscription events without coding

Send these or any other of the 18 events to PostHog.
The full list can be found in the documentation.

subscription_started

The user has activated a subscription without a trial period i.e. he was billed instantly.

subscription_expired

The user has canceled a subscription and it is completely finished.

trial_started

The user has activated a trial subscription.

trial_expired

The trial has expired without converting to a subscription.

trial_renewal_reactivated

The user turned on subscription auto-renewal during the trial period.

subscription_refunded

A subscription was refunded (e.g. by Apple support).

subscription_renewed

A subscription was renewed and the user was charged. For both trial and non-trial subscriptions, this event is sent starting from the second billing.

trial_converted

A trial period has ended and the user was billed, i.e. first purchase was made.

non_subscription_purchase

Any non-subscription purchase e.g. lifetime access or consumable product such as coins.

billing_issue_detected

An attempt to charge the user was made, but a billing issue happened. Usually, it means the user doesn't have enough card balance.

entered_grace_period

The payment was not successful and the user entered into a grace period. The user still has access to the premium features of your app until the grace period is finished.

trial_renewal_cancelled

A user turned off subscription auto-renewal during the trial. A user still has access to the premium features of your app until the end of the trial period.

trial_renewal_reactivated

A user turned on subscription auto-renewal during the trial period.

subscription_renewal_cancelled

A user turned off subscription auto-renewal. A user still has access to the premium features of your app until the end of the subscription period.

subscription_renewal_reactivated

A user turned on subscription auto-renewal.

non_subscription_purchase_refunded

Non-subscription purchase was refunded.

subscription_paused

User activated subscription pause (Android only).

subscription_deferred

A user's subscription has been deferred, ie they were granted free usage time (Android only). Usually, it happens in response to an API call from your servers.

access_level_updated

User's access level updated (Webhook only).

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