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Send in-app purchase events to Facebook Ads

Forward events like subscription trial starts, renewals, cancellations, billing issues, grace periods, and others directly to Facebook Ads.
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In-app-purchase events

Push subscription events to Facebook Ads

Adapty transmits events to Facebook Ads Manager, enabling the creation of similar audiences based on subscriptions for improved returns.
Events Integration

Get more out of Facebook Ads with Adapty

Check your app stats on Facebook Analytics and see how much money your ads make from subscriptions.
Easy Integration Revenue

Forward subscription events without coding

Send these or any other of the 18 events to Facebook Ads.
The full list can be found in the documentation.
subscription_started
The user has activated a subscription without a trial period i.e. he was billed instantly.
subscription_expired
The user has canceled a subscription and it is completely finished.
trial_started
The user has activated a trial subscription.
trial_expired
The trial has expired without converting to a subscription.
trial_renewal_reactivated
The user turned on subscription auto-renewal during the trial period.
subscription_refunded
A subscription was refunded (e.g. by Apple support).
subscription_renewed
A subscription was renewed and the user was charged. For both trial and non-trial subscriptions, this event is sent starting from the second billing.
trial_converted 
A trial period has ended and the user was billed, i.e. first purchase was made.
non_subscription_purchase 
Any non-subscription purchase e.g. lifetime access or consumable product such as coins.
billing_issue_detected 
An attempt to charge the user was made, but a billing issue happened. Usually, it means the user doesn't have enough card balance.
entered_grace_period 
The payment was not successful and the user entered into a grace period. The user still has access to the premium features of your app until the grace period is finished.
trial_renewal_cancelled 
A user turned off subscription auto-renewal during the trial. A user still has access to the premium features of your app until the end of the trial period.
trial_renewal_reactivated 
A user turned on subscription auto-renewal during the trial period.
subscription_renewal_cancelled 
A user turned off subscription auto-renewal. A user still has access to the premium features of your app until the end of the subscription period.
subscription_renewal_reactivated 
A user turned on subscription auto-renewal.
non_subscription_purchase_refunded 
Non-subscription purchase was refunded.
subscription_paused
User activated subscription pause (Android only).
subscription_deferred 
A user's subscription has been deferred, ie they were granted free usage time (Android only). Usually, it happens in response to an API call from your servers.
access_level_updated  
User's access level updated (Webhook only).
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Forward subscription events to analytics, attribution, and ad services without coding.
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