Facebook

IAP events with user properties. No coding required

  • Accurately send subscription events to Facebook Ads.
  • Match Facebook Standard events to run look-a-like campaigns.
  • Track renewals, trials, and cancellations for iOS and Android in Facebook even if the user uninstalls the app.
  • Read more in our docs.

Easy-to-understand subscription events

Event example:
subscription_renewed

{    
    "price_usd": 9.99,    
    "proceeds_usd": 6.99,    
    "transaction_id": "1000000628581600",    
    "original_transaction_id": "1000000628581600",    
    "purchase_date": "2020-02-18T18:40:22.000000+0000",    
    "original_purchase_date": "2020-02-18T18:40:22.000000+0000",    
    "environment": "Sandbox",    
    "vendor_product_id": "premium",    
    "event_datetime": "2020-02-18T18:40:22.000000+0000",    
    "store": "app_store"
}