For marketers

Build, manage, and target paywalls without leaving the dashboard

Create and deploy beautiful native paywalls with Adapty Paywall Builder. A/B test paywalls and target them using one dashboard. Track metrics with 99% accuracy with stores.

Book a demo Start for free

Easy paywall testing without the dev team

Find the optimal paywall with Adapty paywall A/B testing that requires no additional coding. Compare subscriptions, offers, free trials, copy, images, and more.

Paywall A/B testing

Build and deploy high-quality paywalls with no coding

Use our collection of highly customizable industry-proven paywall templates to change paywall UI and pricing quickly.

Try our Paywall Builder

Target paywalls to user segments

Fine-tune your offers for different groups of users, like selling more expensive products to your power users while promoting a free trial for others.

More about targeting

Stop the guesswork, get accurate LTV prediction

With machine learning, Adapty’s LTV and revenue prediction will help you understand your profitability for a given cohort.

“We’ve been using Adapty’s analytics for a long time, but the predictive analytics feature turned out to be our crystal ball for future growth.”

Sergey Lagutyonok

Product manager at Impala Studios

Revenue analytics you can trust

Get real-time vital subscription and revenue analytics. Segment and filter audience, compare time periods, and track your sales funnel with cohort analysis.

Send revenue events to MMP and analytics

We know it’s important to use other services to help you optimize your ad campaigns and user acquisition. Adapty makes it easy to push data to 3rd party services, so you never need to worry about it.

Built-in Apple Search Ads analytics

Analyze your ASA performance right in the Adapty dashboard. Get revenue, LTV, and other core metrics on the keyword level.

Convenient paywall localization

Trying a new traffic source or a country? Localize paywalls for the local audience right in the Adapty dashboard.

Localize paywalls in a few clicks

Boost app revenue fast with web funnels

Build and launch web-to-app funnels, integrate payments, optimize with A/B testing and scale globally — all in one platform, no coding needed.

Explore FunnelFox

We’re here for your team

For developers

Integrate in-app purchases in minutes.

For app owners

Instantly available cross-platform subscription analytics.

People from all kinds of businesses turn to Adapty to grow their revenue

“Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.”

Cem Ortabas

Co-founder and CEO, HubX

“We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.”

Chris Bick

Founder and CEO, Bickster

“We chose Adapty for its powerful paywall A/B testing capabilities, which helped us optimize our monetization strategy effectively. The user-friendly platform, flexible pricing, and exceptional customer support make Adapty a superior choice over competitors.”

Yalçın Özdemir

Founder & CEO, AppNation

"Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel."

Kyle Smith

Head of data at Smitten Dating

“We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.”

Roi Mulia

Founder & CEO, SocialKit