---
title: "Email campaigns in Adapty Mail"
description: "Design multi-email sequences, pick the right tone, and target the right users."
---

A campaign in Adapty Mail is a complete multi-email sequence — copy, design, hero images, and delays — generated for your app in one pass. A campaign on its own doesn't send: it saves as a **draft** and starts delivering only once you attach it to a [flow](mail-create-flow), which binds it to a trigger and audience.

Use the guides below to create campaigns, pick the right tone, and target the right users.

<CustomDocCardList ids={['mail-create-campaign', 'mail-suppression']} />