--- title: "Brand in Adapty Mail" description: "Review and refine the brand profile that powers email generation and web paywalls." --- A **brand** is a consolidated profile that Adapty Mail builds from your app's public sources — App Store or Google Play listing, landing page, terms and privacy pages, and social profiles. It drives email copy, tone, visuals, web paywall content, and the demo. One brand per project; every downstream feature reads from the same profile. Open the brand from the **Brand** entry in the Adapty Mail sidebar. - **If you signed up to Adapty Mail through Adapty**: Your brand was created automatically from your Adapty project's store URL. The Brand page opens to the full profile, ready to review and refine. - **If you signed up standalone**: The Brand page opens to a setup screen — see [Set up from scratch](#set-up-from-scratch). ## What's in a brand profile A brand has 13 sections. Adapty Mail uses these directly in email and web paywall generation. - **Identity**: App name, short description, tagline. - **Visual identity**: Colors (primary, background, secondary, accent, text, CTA), typography, style notes, logo URL. - **Audience**: Demographics, languages, markets. - **Features**: Each feature has a name, the benefit it delivers, and an optional description. - **Insights**: Unique value proposition, observations, common objections paired with counters, and tags. - **Brand voice**: Tone, formality level, vocabulary, emotional register. - **Voice samples**: Sample headlines, sample CTAs, and tone presets used during email generation. - **Social proof**: User count, rating, rating count, press mentions, key metrics. - **Social links**: Twitter, Instagram, TikTok, YouTube, Facebook, LinkedIn. - **Legal links**: Terms URL, privacy URL, support email. - **Reviews**: User reviews extracted from the store source — content, author, rating, source. - **Pain points**: Pain statements grounded in reviews or social signal. - **FAQs**: Questions and answers used in email content and web paywall sections. ## Edit a section manually Every section in the brand view has an **Edit** button. Clicking it opens an inline editor for that section. 1. Click **Edit** on the section you want to change. 2. Update fields in place. Adapty Mail tracks unsaved changes as a draft. 3. Click **Save** in the draft banner at the top of the page to apply. Click **Discard** to drop the changes. Only one section can be open at a time. If you try to open a second section, the first one prompts you to finish or cancel. :::important Edits are paused while a source is processing — a finishing source could overwrite your in-progress changes. Any open editor closes automatically when processing starts, and the **Save** button stays disabled in the draft banner until processing finishes. ::: ## Refine with AI The **Refine with AI** button in the bottom-right opens a chat panel beside the brand. Use it to describe changes in plain language; the AI proposes a refined draft you can save or reject. 1. Click **Refine with AI**. 2. Describe the change. The chat scope is brand edits only — it won't answer general questions or rewrite copy outside the brand profile. 3. Review the proposed draft in the main view. Adapty Mail highlights changed sections. 4. Click **Save** in the draft banner to apply, or **Discard** to keep the saved brand. Useful prompts: - "Make the tone more playful." - "Add the offline mode feature." - "Strengthen the unique value proposition." - "Rewrite the audience description for a US market." ## Add more sources The store source seeds the profile. Additional source types refine specific sections — landing pages improve visual identity and copy, terms and privacy pages improve legal links, social profiles improve voice samples and social proof. In the brand view, the **Sources** panel lists every source and an **Add** form below it. Pick a type, paste the URL, and click **Add**. - **App Store**: `https://apps.apple.com/...` - **Google Play**: `https://play.google.com/store/apps/details?id=...` - **Landing page**: Your marketing site, for example `https://yourapp.com`. - **Terms / Privacy**: A direct link to your terms or privacy page. - **Social profile**: Twitter, Instagram, TikTok, YouTube, Facebook, or LinkedIn URL. Only one source per type. The selector disables a type once a source of that type is in flight or completed. To replace a source, delete the brand and re-onboard — individual sources can't be removed. ## Set up from scratch If your project doesn't have a brand yet (typical for standalone Adapty Mail signups), the **Brand** page opens to a setup screen. The store source — App Store or Google Play — is the foundation; other source types can be added afterward. 1. Pick the store (**App Store** or **Google Play**) and paste the listing URL. 2. Click **Build my brand**. Adapty Mail fetches the page, parses reviews, and infers your brand voice. Processing usually takes under a minute. 3. When processing finishes, the brand view opens with all 13 sections populated. If a source fails (invalid URL, unreachable page, parser error), the screen shows the error message and a **Try again** button. Fix the URL and resubmit. ## Where the brand is used Brand is consumed by every downstream feature that needs to know what your app sounds like and looks like: - **Email generation**: Copy, tone, visuals, sender block, and hero imagery all read from the brand. See [Create a campaign](mail-create-campaign). - **Web paywall builder**: Brand is a prerequisite for paywall generation — without `brand_saved`, generation is blocked. See [Set up checkout](mail-checkout). - **Onboarding**: The **Set up brand** step in the onboarding checklist toggles to complete when a brand exists. ## Delete a brand The **Delete brand** action lives in the **Danger zone** at the bottom of the brand view. 1. Click **Delete** in the Danger zone section. 2. Confirm in the dialog. Deletion removes the brand profile and every source. There's no undo — to recover, paste an App Store or Google Play URL on the start screen and onboard from scratch. :::warning Existing campaigns keep the brand snapshot they were generated with, but new campaigns and paywall generations are blocked until you re-onboard a brand. ::: ## Limitations - **One brand per project**: Each Adapty Mail project has a single brand. To target a different app, create a new project. - **One source per type**: A brand can have at most one App Store, one Google Play, one landing page, one terms/privacy, and one social profile source. - **No per-source removal**: Individual sources can't be removed from the UI. Use **Delete brand** if a source needs to be replaced. - **Editing paused during processing**: Section edits, refine-chat saves, and brand deletion are all blocked while a source is in `pending` or `processing` state. - **Failed sources stay listed**: A source in `failed` state stays visible in the panel with its error message. Submit the same type again to retry — the failed entry is replaced when a new schedule succeeds.