--- title: "Adapty Mail" description: "AI-generated email campaigns that turn trial users into paid subscribers." --- Adapty Mail turns your Adapty user data into AI-generated email sequences that convert trial users into paid subscribers. It uses the profile data already in your Adapty project to build, send, and attribute campaigns — no separate email platform required. ## Why Adapty Mail? Sending targeted email campaigns requires copy, design, sending infrastructure, and revenue attribution. Each of these is a separate problem to solve. Adapty Mail handles all of it. Paste your App Store link and get a complete email sequence in under 2 minutes, sent from your own domain with personalized checkout links and purchase attribution. ## How it works 1. **Collect emails**: Your app passes user emails and `customer_user_id` values to Adapty via SDK. Adapty Mail uses this data to identify recipients and attribute revenue to the specific email that drove each purchase. 2. **Build a web paywall**: The checkout page every email links to. 3. **Generate a sequence**: AI analyzes your App Store listing and produces 3–15 emails: copy, design, hero images, and personalized checkout links, all matched to your app's category and brand. 4. **Launch a flow**: Pick a trigger (for example, subscription expired, subscription refunded, or never purchased) and a segment, then attach your campaign. Emails start sending automatically, and revenue from email-driven purchases is attributed back to the specific email that drove the conversion. ## Requirements To use Adapty Mail, you need: - An Adapty account - Email collection set up in your app — see [Collect user emails](mail-collect-emails) - `customer_user_id` configured in your Adapty SDK - A domain you control with access to its DNS settings - A web payment provider (Stripe, Paddle, or PayPal) ## Get started Follow the [Get started with Adapty Mail](mail-get-started) guide to complete setup and launch your first campaign.