Superwall vs Adapty:
Why betting on just paywalls is risky

Choose the all-in-one platform you’ll never outgrow

Trusted by 12,000+ apps generating $1.9B+ in revenue

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Superwall works great. Until it doesn't

With Superwall, you're only solving half the problem. You still need additional infrastructure tools for subscription management meaning two SDKs, two dashboards, two support teams, and zero unified view of your revenue.
Adapty gives you everything in one platform: paywalls that convert, subscription management that scales to millions, analytics that predict churn before it happens, and A/B tests that run themselves. Built by developers who were tired of duct-taping tools together.
Infrastructure
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Complete subscription backend. Global distributed cache in 400 locations. Handles 3B+ requests per day
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Paywall-only solution
Integrations
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22 out-of-the-box integrations with analytics, attribution, and marketing tools
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A handful of built-in integrations, custom implementation required for most tools
Advanced analytics
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Detailed overview dashboard with real-time data. Installs to purchase funnel. Group and filter by multiple parameters, including offer type, paywall variant, user segments, and other key dimensions. 10 conversion metrics plus historical comparisons
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Basic conversion analytics without predictions. Available only for iOS. Android analytics in private beta
Predictive analytics
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Sophisticated AI-powered revenue & LTV predictions used by 12,000+ apps generating $1.9B+ in revenue
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No-code Paywall Builder
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Huge template library and best-in-class Paywall Builder. Fastest paywall loading in the industry. Advanced widgets (timer, trial toggle), support for video/animated buttons. AI Paywall Generator
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Paywall design is slightly more flexible due to WebView. The trade-off is a much slower paywall loading
Paywall implementation
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Fastest paywall loading in the industry thanks to native implementation and optimized CDN. Fallback paywalls for 100% availability, even offline
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WebView rendering. Paywalls can load up to 5× slower, hurting conversion. No fallback support
A/B testing
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Test unlimited paywalls with custom weight distribution. Run app-wide pricing tests or target a specific user touchpoint like settings or onboarding. Can test on existing customer base. AI-powered winner predictions
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Decent A/B tests, but no cross-placement support and no predictions
No-code Onboarding Builder
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Fully customizable with A/B testing and advanced targeting
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Ads Intelligence
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Advanced analytics and campaign management for Apple Ads. Provides near real-time performance data, full-funnel attribution (no MMP), cohort-based ROAS tracking, and automation for managing keywords
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Pricing
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Core features free up to $10K MTR. Then 1% of MTR unlocks the full toolkit. Special rates for startups
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Conversion-based pricing. Free up to 250 conversions per month, then $0.2 per conversion — expensive at scale
Customer support
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Live chat support for all paid plans, Slack support, dedicated Customer Success team, and Solution Engineers for enterprise
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Knowledge base, AI search, and chat support. Dedicated Slack support and growth meetings for enterprise

From zero to revenue insights in under 2 hours

Code less, earn more

Integrate in-app purchases quickly without server coding. Adapty automatically manages subscription states behind the scenes, handling free trials, renewals, refunds, and more through a simple, developer-friendly SDK.
Browse SDKs
// Your app's code
import Adapty
Adapty.activate("PUBLIC_SDK_KEY")
 
// Make a purchase, Adapty handles the rest
do {
	let purchasedInfo = try await Adapty.makePurchase(product)
	// successful purchase
} catch {
	// handle the error
}
 
 
 
// Your app's code
Adapty.activate(this, "YOUR_APP_KEY")
 
// Make a purchase, Adapty handles the rest
Adapty.makePurchase(activity, product) { result ->
	when (result) {
		is AdaptyResult.Success -> {
			// successful purchase
		}
		is AdaptyResult.Error -> {
			// handle the error
		}
	}
}
// Your app's code
import { adapty } from 'react-native-adapty';
await adapty.activate('YOUR_APP_KEY');
 
// Make a purchase, Adapty handles the rest
try {
	const profile = await adapty.makePurchase(product);
	// successful purchase
} catch (error) {
	// handle the error
}
 
 
 
// Your app's code
import 'package:adapty_flutter/adapty_flutter.dart';
Adapty().activate();
 
// Make a purchase, Adapty handles the rest
try {
	final profile = await Adapty().makePurchase(product: product);
	// successful purchase
} on AdaptyError catch (adaptyError) {
	// handle the error
} catch (error) {
	// handle another errors
}
 
// Your app's code
using AdaptySDK;
 
Adapty.makePurchase(product, (profile, error) => {
	if (error == null) {
		// successful purchase
	}
});
 
 
 
 
 
 
Quotes (white)Magnús Ólafsson
Adapty SDK made integrating in-app purchases a walk in the park. With just a few lines of code, I was able to implement subscriptions seamlessly for both iOS and Android.
Magnus Olafsson Smitten
Magnús Ólafsson
Chief Technology Officer at Smitten
Adapty SDK for iOS

How to set up Adapty SDK for iOS

Step-by-step video tutorial on installing and using our iOS SDK
Watch on YouTube

Build, test, and optimize your way to 2x revenue

Create paywalls that actually make money

Adapty’s best-in-class Paywall Builder lets you design and deploy paywalls without coding and updating the app.

  • Use dozens of proven templates, AI Generator, or build from scratch
  • Increase conversion with videos and advanced widgets like timer or trial toggle
  • Localize and target paywalls by region, user segment, or custom attributes
Build a paywall
Screen Paywall Builder
Screen Predicted Winner

Boost conversion rates

Find wins faster with the most advanced A/B testing for mobile apps.

  • Test unlimited paywalls with custom weight distribution
  • Get AI-powered insights to find out the most probable winner with limited data
  • Run A/B tests across all placements to evaluate your app’s overall monetization strategy
Explore A/B testing
QuoteProfile Roi Mulia
We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.
Roi Mulia, Founder & CEO, SocialKit
Roi Mulia
Founder & CEO at SocialKit

Personalize every user's journey to purchase

Adapty’s no-code Onboarding Builder lets you design fully customized onboarding flow, just like paywalls, and A/B test every step.

  • Animated charts, quizzes, videos, carousels, and more out of the box
  • Variables to personalize onboarding for different user groups
  • Detailed analytics: proceeds, ARPPU, conversion rate to purchase, and dozens of revenue metrics
Read the docs
Screen Elements

Identify revenue opportunities faster and predict churn

Screen Adapty Analytics

Make smarter decisions with predictive insights

Enjoy a full set of metrics and tools to optimize your monetization strategy and ensure future growth.

  • Real-time cross-platform analytics: funnels, cohorts, retention, LTV, and more
  • Powerful segmentation: compare and group data to identify gaps and growth opportunities
  • Predict LTV and revenue up to 12 months ahead to single out your most profitable cohorts and adjust strategy
Explore analytics
QuoteProfile Sergey Lagutyonok
We’ve been using Adapty’s analytics for a long time, but the predictive analytics feature turned out to be our crystal ball for future growth. We highly rely on it to forecast our future revenue streams and adjust our investment strategies with more precision.
Sergey Lagutyonok Impala
Sergey Lagutyonok
Product Manager at Impala Studios

Migrate from Superwall in one day

No worries, we’ll guide you

Many Superwall customers have already switched to Adapty. Most migrations take less than 24 hours, made even faster with our AI-optimized, MCP-ready docs.

  1. Install Adapty SDK and tweak a few parameters.
  2. Test and release your app.

If you want to import your historical data into Adapty, we can help with that too. Our team will make sure your migration is smooth and stress-free.

Adapty Sdk Migration

When you need help, we're already there

Support isn’t an afterthought, it’s what makes everything work. Our team knows why your Android conversions dropped, what that obscure Apple receipt error means, or how to fix an edge case affecting 0.1% of users.

  • Live chat for quick fixes
  • Slack for ongoing help
  • Dedicated Customer Support Managers when you’re scaling
Slack Preview
Quote
My experience with your support was excellent… Super fast responses… But the most important thing for me… was that I felt like I'm dealing with a person with Patience and Knowledge… Keep doing this… We need you!!!
Vassilis
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Lightning fast response and great guidance for this spaghetti-code programmer that doesn't understand most of this mumbo-jumbo high-tech stuff.
John
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Unexpectedly good support, solved tricky issue within one working day.
Arturs
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The responses were fast and accurate, I got my doubt resolved under 15 minutes. Thanks for the quick response.
Kosma
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Amazing. Fast and helpful.
Poliany

You’ll never look back

Wave: AI Note Taker
Productivity

$2M ARR in 6 months

Josh Mohrer, former head of Uber NY, went solo to build Wave. His first setup was a patchwork of tools — one for paywalls, another for analytics, and A/B testing somewhere else. Nothing connected, and revenue optimization turned into endless debugging.

Switching to Adapty changed everything. With paywalls, analytics, and A/B testing all in one place, Josh could launch and iterate paywall tests in days, not weeks.

Read full story
Chart Arr
The result: Wave scaled from $0 to $4M MRR in just 8 months, and is still going strong.

FAQ