How Welmi.ai scaled from $60K to $200K MRR in 3 months with Adapty UA

Welmi.ai is a Health & Fitness AI app that launched in March 2025. Within eight months, the team transitioned from their first organic sale to over $200,000 in MRR.

To make this happen, the team needed an integrated platform that could connect attribution with their entire revenue stack. 

Switching to Adapty UA is what removed infrastructure constraints and enabled profitable scaling.

Welmi.ai quickly identified growth opportunities right from the start, but their existing infrastructure setup created constraints.

The Welmi team started with Adapty as their revenue management system early, while their attribution lived with Adjust. 

This fragmentation meant no unified view of their acquisition-to-revenue funnel. The team couldn’t see real-time ROAS and had to spend extra time to manually reconcile data between two platforms.

Though traffic attribution was crucial for Welmi’s growth, the Adjust pricing model couldn’t support the team’s growth ambitions. Simply put, there was no middle ground to test low-cost channels profitably.

When issues came up or the team needed new features, responses took weeks and followed a rigid process. For a fast-growing startup testing multiple channels in parallel, this lack of agility blocked growth.

When Adapty launched its user acquisition product, Welmi was one of the first apps to sign up. The team viewed this tool not as a simple alternative to Adjust but as a chance to unify their platforms and data streams.

Adapty provides a unified ecosystem where one integration covers attribution, revenue tracking, paywall management, A/B testing, and analytics.

For Welmi.ai, this meant:

• No switching between tools
• Eliminating data silos between acquisition and monetization
• Accessing all tools from a single dashboard
• Reducing maintenance burden

Adapty UA attributes app installs and connects them with subscription revenue, allowing teams to track app growth and campaign ROAS in real time.

The attribution flow:

1. Adapty UA creates tracking links and adds to ad campaigns, containing parameters like platform, campaign, ad set, and creative
2. Users click ads and install the app from the App Store or Google Play via the tracking link
3. The Adapty SDK sends install events on first launch, extracting campaign parameters linked to each install
4. Adapty attributes installs to the campaigns that drove them based on these parameters
5. Adapty then connects ad spend and revenue by pulling spend data from Meta Ads and TikTok for Business and linking subscription events to attributed installs

All data flows into customizable dashboards with key metrics including spend, CPI, ROAS, revenue, cost per subscription, cohort performance, and LTV predictions.

Adapty UA provides a flexible analytics dashboard where teams can customize which metrics to display, arrange them in any order, and save different views as presets for instant switching between use cases. 

Four main controls enable precise analysis without leaving the platform: time ranges for period comparisons, filters to view only campaigns above or below specific thresholds (e.g., ROAS > 1.5), grouping by campaign parameters or time periods, and toggles for store commissions to view accurate margins. 

All raw data can be exported in CSV format for custom analysis or integration with business intelligence tools.

Adapty UA is not a standalone tool. It is the starting point for a full revenue growth ecosystem. With one integration, teams get access to:

• Paywall & Onboarding Builders

No-code tools with a drag-and-drop interface that let teams build and customize paywalls and onboarding flows without developer resources.

• A/B testing

Teams can test paywalls, pricing, messaging, and offers with built-in statistical significance tracking and real-time results.

• Growth Autopilot

Autopilot analyzes your app’s performance against market benchmarks from over 15,000 apps and generates personalized A/B test recommendations with the most revenue uplift potential that you can launch with a few clicks.

• Advanced analytics

Beyond attribution metrics, Adapty provides subscription revenue analytics with MRR, ARR, and churn tracking, LTV predictions and cohort analysis.

Adapty’s team responds quickly to questions and requests, with fast feature development and hands-on support.

Adapty’s pricing structure enabled Welmi.ai to test and optimize low-cost traffic channels profitably. That is something their previous solution made economically impossible.

With Adapty’s unified platform providing real-time attribution connected to subscription revenue, customizable analytics for data-driven optimization, and integrated tools for paywall testing and audience segmentation, Welmi.ai could execute its growth strategy without infrastructure constraints. 

The combination of accurate attribution data, flexible reporting, and aligned economics enabled them to identify winning channels quickly, scale profitable campaigns confidently, and optimize their entire funnel from ad click to subscription conversion.

Timeline and revenue growth:

• March 2025: Launch
• August 2025: $60K MRR
• October 2025: $150K MRR
• November 2025: $200K+ MRR

Welmi.ai had strong fundamentals: product market fit, profitable unit economics, and clear growth potential. The limiting factor was the attribution tooling with pricing that slowed execution.

Adapty UA removed that constraint by aligning attribution costs with business economics. Growth followed.

One of the key advantages of Adapty UA is its tight integration with the rest of the Adapty platform. A single SDK covers subscription revenue management and provides access to a whole suite of tools, creating a complete revenue ecosystem for subscription apps.