SocialKit doubled its MRR with A/B testing for paywalls

We were looking for a better approach towards paywalls. We suspected a large portion of our potential users dropped right before making the final decision. We wanted to improve our chances. We’ve decided to integrate Adapty and use their advanced A/B testing they provide to improve our conversion rates on our paywall screens.

Adapty A/B testing doubled the monthly revenue.

We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc.With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.