How Lively reduced the refund rate by 83% with Adapty Refund Saver

Lively is a period tracker with a big loyal user base, but even this couldn’t save them from losing money on refunds. This is why they turned to Adapty for managing the refund requests. In a month, it reduced their refund rate over 80%.

In this case study, we’ll discuss their experience.

Lively is an app for period and fertility tracking. With expert-backed insights on nutrition, exercise, and self-care, it supports women across every stage from menstruation to pregnancy and postpartum. 

With its intuitive design and customized guidance, Lively has become number one in the “Menstrual Cycle Tips” category and ranks among top apps for health and fitness.

Lively was losing revenue to refund requests and couldn’t do anything about it. Since Apple handles refund requests internally, developers have little to no influence over the outcome. Without the right tools, this can lead to steady revenue losses.

That’s when Lively turned to Adapty Refund Saver. The results were instant.

In December 2024, Lively integrated Refund Saver. The setup took less than a day. From that moment, Adapty automatically intercepted refund events, analyzed each user’s behavior, and shared this data with Apple.

This helped reduce unfair refunds and recover revenue that would’ve been lost otherwise.

Refund Saver helps apps win more than 80% of refund-related revenue on average. The longer it runs, the better it performs.

Most apps see refund win rates grow steadily over time as Adapty learns user patterns and improves refund defense.

Refunds happen in every app, even successful ones. But they don’t have to mean lost revenue.

With Adapty Refund Saver, you can stop the losses and even turn refunds into a growth lever.