Lively
Pepapp
Highlights
- Revenue: + $1,2M in 3 months
- Earned: 8.33% ROI on Adapty
- LTV: increased by 36.4% in 3 months
In just a few months with Adapty, the app GlowUp has run 17 experiments, won more than 70% of refund requests, and significantly boosted revenue. In this case study, we’ll share how they tripled their daily income with the same amount of installs.
Launching a prototype early
GlowUp didn’t wait for a perfect app. They launched marketing first to test the demand before investing significant time in development.
The founder’s idea was to provide the simplest way for anyone to recreate a makeup look from social media.
- Users upload a photo of a makeup look they love.
- AI applies it to their own face.
- The app generates a preview and suggests beauty products to recreate it in real life.
The early numbers looked great, but the team recognized the need to optimize monetization strategies.
With Adapty’s analytics, they saw a huge opportunity to scale, expanding to 130 countries and optimizing revenue fast.
Why Adapty?
A/B testing and some of the other integrations, particularly around FlutterFlow, were what initially attracted GlowUp. The team had used RevenueCat but it lacked testing capabilities for their needs. However, Adapty, when integrated with FlutterFlow, offered all the necessary features.
Optimizing revenue with Adapty for FlutterFlow apps
Tripling revenue with paywall placements
With analytics from Adapty revealed that initially, only 20% of users even saw the paywall. By testing different placements, GlowUp chose the best option and augmented their conversion rates, increasing MRR from $30K to nearly $100K.
- MRR jumped from $30K to nearly $100K.
- ARR shot up from $400K to $1.2M.
It all happened with almost the same number of installs.
17 A/B tests in 3 months
Over three months, GlowUp ran 17+ A/B tests, experimenting with:
- Single vs. multiple price points
- Free trial options
- Paywall placement
Some of these tests revealed counterintuitive results. For instance, GlowUp found that initially offering multiple pricing options lowered conversion rates. This was likely because users felt overwhelmed by too many choices, as hypothesized by Louis-David Paul-Hus. After several experiments, the team discovered an optimal middle-ground price for the best results.
Another test showed no significant difference in purchases between a very low and a mid-tier price. This allowed them to increase pricing slightly while maintaining conversion rates, ultimately boosting LTV by 36.4%.
Saving 77% of refund requests
GlowUp saved nearly $26K ($25,872 to be exact) using Refund Saver. With just one tap, the team recovered thousands of dollars lost on refund requests. Thanks to this Adapty feature, GlowUp made 8.33 % ROI and could reinvest the saved revenue into growth.
- Out of 64 refund requests, 55 refunds were declined as unfair refunds.
- $1,165 in refunds won back, saving 86% of potentially lost revenue.
For a small team striving to scale its subscription system, these numbers had a profound impact – proving how a single click in the dashboard can drive remarkable results.
Final thoughts
GlowUp’s success is a great example for FlutterFlow-based apps. By leveraging precise analytics, continuous testing, and strategic optimization, the team improved nearly every key metric without additional acquisition costs.
