At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential.
We are a team of 230+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.
We’re looking for a User Acquisition Team Lead to take charge of multi-channel paid growth for a diverse portfolio of subscription products. You’ll work directly with clients across multiple verticals, lead a talented UA team, and partner with our Creative and Product squads to build growth systems that deliver real, measurable impact. If you want responsibility, autonomy, and exposure to a wide variety of products – welcome aboard!
What You Will Do
Lead acquisition strategy and performance across several client projects
Manage and support a team of UA specialists, ensuring high-quality execution
Build scalable frameworks for targeting, bidding, budgeting, and geo expansion
Drive creative testing cycles in partnership with the Creative Production team
Oversee tracking, event validation, and attribution quality across channels
Conduct weekly client reviews with insights, recommendations, and clear action plans
Align UA efforts with product growth and monetization initiatives
Stay current with industry trends, platform updates, and competitive landscape changes
What We Expect
3+ years of hands-on experience managing paid UA across Meta, Google, TikTok
Proven results scaling mobile apps in multiple verticals
Experience with web-to-web acquisition flows
Strong analytical thinking and comfort with post-ATT measurement approaches
Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.)
Strong understanding of subscription economics
Ability to mentor, guide, and support UA specialists
Confident communicator with experience presenting strategy and performance to clients
Ability to structure experiments, interpret results, and recommend next steps
Fluent English and solid cross-functional collaboration skills
It’d Be Great If
Experience with additional channels: Apple Search Ads (ASA), ASO, Google Search, Snapchat, Twitter/X, Pinterest, etc.
Experience managing high-spend campaigns ($1M+ per month)
Background in agency, consulting, or multi-client environments
Experience with subscription-heavy categories or multi-vertical portfolios
What We Offer
Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
Direct communication and ownership. No bureaucracy, no politics, just impact.
Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
Professional support: language learning, sports, health insurance, laptop coverage, and more.