Adapty is a revenue OS for app businesses. We operate at the heart of consumer app monetization, helping developers quickly integrate subscriptions, while marketing and growth teams use Adapty to build paywalls, analyze and predict revenue, and more.
Founded in 2020, we raised a seed round in 2022. Today, we’re a team of ~200 people growing 3× year over year and operating profitably. More than 20,000 apps, primarily enterprise customers and app professionals, use Adapty to turn small indie projects into the equivalent of a full-time SWE salary or scale app portfolios to hundreds of millions in ARR.
We’re looking for a Growth Product Manager to join our Professional Services team, who can turn funnels into scalable acquisition and monetization flows. You’ll work across multiple verticals, build and optimize funnels, run experiments, and collaborate closely with UA and Creative teams to drive measurable impact for subscription-based mobile apps.
If you enjoy data, testing, and solving conversion puzzles – you’ll feel right at home.
What you will do :
- Build and optimize web funnels for several client projects (structure, logic, segmentation, paywall setup).
- Conduct funnel audits and identify conversion leaks or drop-off points.
- Design and run A/B tests with clear hypotheses and measurable goals.
- Analyze funnel performance using Amplitude, Mixpanel, GA4, and internal dashboards.
- Work closely with UA and Creative teams to align funnels with traffic quality and messaging.
- Present weekly insights and recommendations to clients.
About you:
- You have hands-on experience growing subscription-based B2C mobile apps.
- You understand how monetization really works, including paywalls, pricing, and unit economics.
- You are confident planning, running, and interpreting A/B tests and using results to drive decisions.
- You can turn data into clear insights and explain them in a simple, practical way.
- You are comfortable working in a fast-paced environment and managing multiple initiatives at the same time.
Nice to have:
- Experience with web2web / web2app funnels or DTC landing pages.
- Understanding of paid channels (Meta, TikTok) and how they impact funnel performance.
- Familiarity with attribution, event tracking, and web-to-app flows.
What’s in it for you
- Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
- Career growth. Your career track doesn’t stop at your current role. Grow with us, build your own team, and shape a product within Adapty.
- Direct communication and ownership. No bureaucracy, no politics – just impact.
- Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
- Benefits. English lessons, sports reimbursements, laptop coverage, and more.