At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 12K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential.
We are a team of 170+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.
You’ll join our marketing team, where growth is built on content, data, and experiments. From ebooks and benchmark reports to paid campaigns and social activations, we focus on measurable results that bring qualified leads and help our sales team close.
What You Will Do
- Run campaigns: Launch and optimize paid campaigns across Meta, Google Ads, LinkedIn, X, and Reddit.
- Fuel content-led growth: Drive traffic and submissions for ebooks, reports, and webinars, turning gated content into SQLs.
- Build full-funnel journeys: Connect ads, organic social, landing pages, and email sequences into cohesive conversions.
- Experiment and learn: Test audiences, creatives, landing pages, and funnels — and document insights for the team.
- Measure results: Track demo conversions, pipeline impact, and ROI using HubSpot and product analytics
- Collaborate cross-functionally: Partner with designers, content, and sales to keep campaigns on-brand and ICP-aligned.
What We Expect
- 2-4 years in performance or growth marketing, ideally B2B SaaS, with experience managing $10K+/month budgets.
- Hands-on with multiple channels (paid ads, organic social, influencer/partner campaigns, email, content promotion).
- Familiar with B2B SaaS funnels and attribution across long cycles and multiple touchpoints.
- Strong analytical skills: confident with Meta Ads and Google Ads, plus key KPIs like ROAS, CPL, and ROI.
- Comfortable with HubSpot and GA4 (extra points if you know attribution hacks or love dashboards).
- Proactive and curious — you bring new ideas, test them, and share learnings.
- Strong written and spoken English
What We Offer
- Challenging design and engineering problems. Your campaigns will fuel the growth of 12K+ apps worldwide, turning ebooks and reports into real pipeline.
- Strong product with industry-best metrics. Adapty is considered among top-5% fastest-growing SaaS companies.
- Strong career path and good compensation. The career track at Adapty doesn’t stop at your current role. Grow with us, build your team and a product inside Adapty.
- Direct communication. We keep things simple and transparent, ensuring you focus on what matters most – getting things done.