Adapty is a revenue OS for app businesses. We’re at the core of consumer app monetization. Developers use Adapty to integrate subscriptions fast, while marketing and growth teams build paywalls, analyze, predict revenue, and more.
Founded in 2020, we raised our seed round in 2022. Today, we’re a team of ~200 people growing 3× year over year while operating profitably. More than 20,000 apps (primarily enterprise customers and app professionals) use Adapty to scale indie projects into full-time income streams or grow app portfolios to hundreds of millions in ARR.
Why this role matters
Join our marketing team and help us make “use Adapty” the reflex answer to any app monetization question. We work with a sharp audience, so we run bold campaigns from social and reports to memes and trucks with paywalls, always with real goals behind them. Since the team is still forming, you’ll have space to experiment, shape how we work, and grow with the company.
You’ll work with Victoria, Content Lead, who joined Adapty two years ago after working across mobile with different products and content types.
This role is for someone who can take complex topics and make them clear. You care about structure and logic. You take ownership and ship consistently.
You’ll write and edit blog posts, guides, and product materials. You’ll also improve how we explain pricing models, paywall strategies, and what drives subscription growth.
What you will do
1. Production
- Write, edit, and publish blog posts, guides, and product materials
- Update existing articles: better structure, clearer examples, smarter SEO/AI optimization
- Turn rough ideas or expert brain dumps into readable pieces
2. Editorial quality
- Keep the bar high on everything we publish
- Make sure our writing sounds expert, human, and useful
- Edit drafts from our internal team or contributors
3. Operations
- Work with the Content Lead on priorities and timing
- Own your drafts, deadlines, revisions, and publishing
- Collaborate with designers, analysts, and product when needed
- Prep materials for distribution: LinkedIn, email, lead magnets
About you
- You have 2+ years in content, editorial, or content marketing
- You have strong English writing and editing
- You’re comfortable using AI tools for research, drafting, or editing (assistants, not replacements)
- You take ownership and pay attention to details
Nice to have
- You’ve worked in SaaS, mobile apps, or developer products
- You understand subscriptions, monetization, or analytics
- You have SEO experience (no keyword stuffing)
- You’re familiar with GA4, Microsoft Clarity, HubSpot, Notion, or Google Docs
What we offer
- Сompetitive salary in USD.
- Career growth. Real opportunity to grow into senior roles in strategy or team leadership as we scale.
- Direct communication and ownership. No bureaucracy, no politics, just impact.
- Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
- Additional benefits include education and sports reimbursements, laptop coverage, PTO, and more.