It’s the 19th issue of the Paywall Newsletter!
This month, we’re exploring the paywalls of App Store Awards finalists.
We handpicked five paywalls from different categories, each with an MRR between $10K and $600K. Murat breaks down their strengths and key takeaways.
BetterSleep: Relax and Sleep
MRR $600k
Health & Fitness
What stands out:
Users know exactly when their trial ends — this builds trust.
- A free trial paired with an annual discount to drive conversions.
- Highlighting immediate, tangible outcomes like better sleep and relaxation.
Takeaway: Keep it calm, keep it clear, and always show users what they’re getting upfront.
Flighty – Live Flight Tracker
MRR $600k
Travel
Their strategy:
- Unique features like unlimited historical flight data, presented as a premium benefit.
- Subtle but effective savings cues like “Save 75%” for annual plans.
Takeaway: Unique value propositions deserve the spotlight — make them hard to miss.
Travel Planner Guide: Tripsy
MRR $50k
Travel
What’s working:
- A clean paywall showcasing three product options.
- Smart pricing strategy — breaking costs down into weekly comparisons makes decisions easier.
- The “What’s included” reveals a detailed feature list, ensuring users know exactly what they’re getting.
Takeaway: The clearer the offer, the easier the conversion. Show value upfront.
LookUp: English Dictionary
MRR 10k
Reference
What’s working:
- The free trial and yearly cost are displayed upfront, so users know exactly what they’re signing up for.
- Eye-catching word cards make learning feel fun and premium.
Takeaway: Pair engaging visuals with clear, user-focused messaging to stand out and convert.
Learn English: EF Hello Ingles
MRR $100k
Education
What’s working:
- Personalization with an AI tutor, making the offer feel tailored to the user.
- Emotional testimonials that build trust and highlight real results.
Takeaway: Add a human touch to your paywalls to create stronger emotional connections.
That’s all for now!
Keep experimenting, keep growing.
See you next month!
