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9 min read
Apple Search Ads guide for 2025: Best practices from beginner to expert
TL;DR: Skip Basic mode. Start with exact match. Target 70-90% Share of Voice. Focus on ROAS over everything else. Most campaign structures break at scale. Apple Ads can either be a goldmine or a money pit. The difference between profitable…
Victoria Kharlan
Lessons I wish I had. Now yours.
