---
title: "Paywall Newsletter #26: Smart paywalls from plant apps"
description: "A closer look at plant care paywalls shows surprising lessons in pricing and packaging in Adapty's Paywall Newsletter"
url: "https://adapty.io/blog/paywall-newsletter-26/"
language: "en"
slug: "paywall-newsletter-26"
category: "grow-your-app"
date: "2025-10-01T12:59:35.000Z"
date_modified: "2025-10-21T18:18:51.000Z"
author: "Dmitry Shestoperov"
---

# Paywall Newsletter #26: Smart paywalls from plant apps

This week we peeked into paywalls from plant care apps. And honestly, it’s not too different from actual plant parenting: a little sunlight (trust), a bit of water (value), and sometimes moving the pot around (pricing tests) can make all the difference.

![Paywall Newsletter Expert](https://adapty.io/assets/uploads/2025/10/Paywall-Newsletter-expert.webp)

To help us break it all down, we invited [**Ngozi Ogbonna**](https://www.linkedin.com/in/ogbonna/)**.** She has spent years growing subscription products (and a few real plants along the way). So their take on what makes a paywall thrive is rooted in both data and real-life growth stories.

## PictureThis - Plant Identifier

**Last month revenue: $8M* | *Last month downloads: 900K**

![PictureThis Paywall](https://adapty.io/assets/uploads/2025/10/PictureThis-paywall-scaled.webp)

![PictureThispaywall](https://adapty.io/assets/uploads/2025/10/PictureThispaywall.gif)

### What’s blooming

- The trial reminder option reassures users the trial is truly “risk-free."
- High average ratings and a large number of reviews add strong social proof and build trust.
- If the main goal is to drive more trial starts, the free trial option is well-designed and positioned to encourage conversions..

### What’s worth testing

- Try clearer copy that highlights key features to better show the app’s value.
- The monthly plan currently looks cheaper than yearly. Testing other lengths might guide more users toward yearly.
- Adding visuals — like a healthy plant or an image of the product diagnosing a plant photo — could reinforce the value proposition.

→ *We covered other smart ways apps use trial reminders in* [Paywall Newsletter #22: Calorie Counter Apps](https://adapty.io/blog/paywall-newsletter-22/).

## Plant App: Plant Identifier

*Last month revenue: $200K* | *Last month downloads: 30K*

![Plant App paywall](https://adapty.io/assets/uploads/2025/10/Plant-App-scaled.webp)

![PlantApp paywall](https://adapty.io/assets/uploads/2025/10/PlantApp.gif)

### What’s working well

- The before/after plant animation shows the benefit clearly.
- The lifetime plan is featured as the hero and highlights strong value.
- The trial reminder option helps build trust.

### What's worth testing

- Try alternative copy: “Try for free” appears twice and could be replaced with product features.
- Compare LTV of lifetime vs weekly users to see if the pricing mix is right. Testing different trial lengths (weekly, monthly, yearly) might reveal more value.
- Offering the discounted lifetime plan as a limited promo for lapsed or undecided users could be worth exploring.

## Plantify: AI Plant Identifier

*Last month revenue: $80K* | *Last month downloads: 8K*

![Plantify](https://adapty.io/assets/uploads/2025/10/Plantify-scaled.webp)

![Plantify](https://adapty.io/assets/uploads/2025/10/Plantify.gif)

### What’s working well

- Visuals + listed benefits make the value clear.
- The free trial is highlighted and easy to spot.
- The yearly plan is marked as best offer with weekly breakdowns shown.
- “No payment now” badge reassures users starting a trial.

### What's worth testing

- Make the yearly plan the true hero, with a stronger “best offer” badge.
- Try offering the free trial on yearly, while making weekly secondary.
- If onboarding gathers user interests, test tailoring paywall copy and benefits to match for a more personalized pitch.

## Planto: Plant Identifier

*Last month revenue: $100K* | *Last month downloads: 40K*

![Planto](https://adapty.io/assets/uploads/2025/10/Planto-scaled.webp)

### What’s working well

- Benefits are outlined clearly in bold text, so users know exactly what they get.
- The trial reminder toggle reassures users who might be hesitant.

### What's worth testing

- Add social proof (ratings, reviews, or user quotes) to support the “Recommended by our users” claim.
- Try new design versions: stronger CTAs, cleaner layout, and more visible plan buttons.
- Explore extra pricing options (monthly, yearly) to give users more choice and potentially lift revenue.

## Takeaway

Plant care apps remind us: growth = trust + the right container. Trial reminders lower the barrier, while thoughtful packaging helps users choose confidently. A few tweaks in design and copy could make these paywalls blossom even more. 🌸

And hey — even if you don’t have a green thumb, remember: testing is the real fertilizer.

![Subscribe To Paywall Newsletter](https://adapty.io/assets/uploads/2025/10/Subscribe-to-Paywall-Newsletter.webp)