---
title: "Paywall Newsletter #25: Cloudy with a chance of conversions"
description: "Learn how weather apps design paywalls that convert. See what works for them and what you can apply to your own app."
url: "https://adapty.io/blog/paywall-newsletter-25/"
language: "en"
slug: "paywall-newsletter-25"
category: "grow-your-app"
date: "2025-09-17T16:30:54.000Z"
date_modified: "2025-11-07T11:30:09.000Z"
author: "Dmitry Shestoperov"
---

# Paywall Newsletter #25: Cloudy with a chance of conversions

Issue #25 of the Paywall Newsletter is here!

Almost everyone has a weather widget on their phone’s home screen. It’s free and always there.

So why are there so many **weather forecast** apps? And why are people willing to pay for something they can already get at no cost?

We took a closer look at this niche to crack their paywalls playbook.

![Murat Banner](https://adapty.io/assets/uploads/2025/09/Murat-banner.png)

For this issue, we invited [**Murat Menzilci**](https://www.linkedin.com/in/muratmenzilci/), Developer Advocate at Adapty, to review the paywalls of four weather apps and highlight what’s working well and what’s worth testing to boost conversions and revenue.

### CARROT Weather: Alerts & Radar

*Last month revenue: $200K | Downloads: 30K*

![CarrotWeather](https://adapty.io/assets/uploads/2025/09/CarrotWeather.webp)

![CarrotWeather](https://adapty.io/assets/uploads/2025/09/CarrotWeather.gif)

**What's working well**

- Clear CTA with “Redeem your free week.” Apple uses the same wording in its subscription offers, which builds familiarity.
- Strong social proof through “App of the Year” and Apple Design Award badges.
- User reviews provide additional social proof.

**What’s worth testing**

- Making a side-by-side or tabbed plan comparison for easier feature evaluation.
- Offering a free trial only for the product you want to sell more.
- Adding more visuals to balance text-heavy sections.
- Showing “Just $3.33/month” under the yearly price to make the savings clearer.

### Weather Up + AccuWeather Data

*Last month revenue: <$5K | Downloads: <5K*

![WeatherUp](https://adapty.io/assets/uploads/2025/09/WeatherUp.webp)

![WeatherUp](https://adapty.io/assets/uploads/2025/09/WeatherUp.gif)

**What’s working well**

- Great visualization.
- Strong social proof with mentions on The Verge and TechCrunch.
- “Start your free week” is a strong CTA text.

**What's worth testing**

- Using “no commitment” language such as “Cancel anytime” to ease concerns about annual plans.
- Showing two products with a free trial toggle to catch users and present multiple options.
- Adding user reviews to increase social proof.

### Clime: NOAA Weather Radar Live

*Last month revenue: $3M | Downloads: 100K*

![Clime](https://adapty.io/assets/uploads/2025/09/Clime.webp)

![Clime](https://adapty.io/assets/uploads/2025/09/Clime.gif)

**What’s working well**

- A clean, minimalistic paywall.
- Clear and powerful CTA text.
- A simple two-product offer.

**What's worth testing**

- Adding price comparisons without free trials (e.g., show the weekly equivalent for a yearly plan to highlight the savings).
- Offering a free trial for only one product to simplify the decision.
- Adding “no commitment, cancel anytime” text to address concerns.

### HeyWeather App

*Last month revenue: <$5K | Downloads: <5K*

![HeyWeather](https://adapty.io/assets/uploads/2025/09/HeyWeather.webp)

![HeyWeather](https://adapty.io/assets/uploads/2025/09/HeyWeather.gif)

**What’s working well**

- Offering three plans helps users select the option that fits them best.
- Key features are displayed with visual icons.
- A long paywall with user reviews provides strong social proof.

**What's worth testing**

- Offering a free trial only on the product you want to promote the most.
- Changing the CTA button text dynamically when a user selects a product with a free trial.

**Haven't subscribed to our Paywall Newsletter yet?**

Every two weeks, 5-minute real paywall breakdowns to help you grow your app’s revenue.

[Subscribe to Paywall Newsletter](https://adapty.io/paywall-newsletter/?utm_source=adapty.io&utm_medium=blog&utm_campaign=pn&utm_content=)

Keep experimenting, keep growing.