---
title: "Paywall Newsletter #24: Keeping your focus"
description: "With so many distractions around, users pay to stay focused. We broke down how focus tool apps convert, and what really works for them."
url: "https://adapty.io/blog/paywall-newsletter-24/"
language: "en"
slug: "paywall-newsletter-24"
category: "grow-your-app"
date: "2025-09-03T15:14:30.000Z"
date_modified: "2025-09-03T15:27:12.000Z"
author: "Dmitry Shestoperov"
---

# Paywall Newsletter #24: Keeping your focus

Issue #24 of the Paywall Newsletter is here!

Screen-time apps are booming as people try to fight distraction and stay focused. But how do they actually monetize attention?

![Borisikbanner](https://adapty.io/assets/uploads/2025/09/borisikbanner.webp)

In this issue, we break down four real paywalls with the help of [**Max Borisik**](https://www.linkedin.com/in/maximborisik/), Product Manager for Adapty’s Paywall Builder. Max works with top subscription apps daily, testing new paywall formats and spotting what drives revenue.

### OffScreen: Screen Time Control

*Last month revenue: $6K | Downloads: 10K*

![Offscreen](https://adapty.io/assets/uploads/2025/09/Offscreen.webp)

![Offscreen 1](https://adapty.io/assets/uploads/2025/09/Offscreen-1.gif)

**What’s working**

- Social proof everywhere (reviews + Editor’s Choice)
- 7-day free trial builds trust
- Clean, modern layout

**What could be worth testing**

- Simplifying the layout by keeping either reviews or Editor’s Choice
- Benchmarking against competitors’ prices and exploring slightly higher tiers
- Lifetime plans are less common lately; worth trying a week + year combination, or the classic week / month / year trio

### Focus Lock: Block Apps & Focus

*Last month revenue: <$5K | Downloads: <5K*

![Focus Lock 1](https://adapty.io/assets/uploads/2025/09/Focus-Lock-1.webp)

![Focus Lock 1](https://adapty.io/assets/uploads/2025/09/Focus-Lock-1.gif)

**What’s working**

- Smart discount framing
- Timer adds urgency

**What could be worth testing**

- Moving premium benefits above the show/hide button so they’re easier to see
- Adjusting yearly vs monthly balance; currently, the yearly option may be underpriced, which could affect LTV

### AppBlock: Block Apps & Website

*Last month revenue: $100K | Downloads: 40K*

![AppBlock 1](https://adapty.io/assets/uploads/2025/09/AppBlock-1.webp)

![AppBlock 1](https://adapty.io/assets/uploads/2025/09/AppBlock-1.gif)

**What’s working**

- Trial terms are crystal clear
- “Cancel anytime” adds confidence

**What could be worth testing**

- Filling empty space with visuals to strengthen the design
- Enlarging or highlighting pricing so it’s easier to spot

### Freedom: Screen Time Control

*Last month revenue: $90K | Downloads: 20K*

![Freedom 1](https://adapty.io/assets/uploads/2025/09/Freedom-1.webp)

![Freedom 1](https://adapty.io/assets/uploads/2025/09/Freedom-1.gif)

**What’s working**

- PRO benefits explained plainly
- Free trial + “no payment due now” builds trust
- “Maybe later” CTA feels respectful

**What could be worth testing**

- Trying a shorter trial (e.g., 3 vs 7 days) to limit free-riders and converting users while interest is high
- Trimming bullet points for more focus and easier readability

## Takeaway

In this category, **trust and simplicity win**. Free trials and clear cancellation policies help; overloaded paywalls can push people away.

Curious how other apps monetize? Explore more paywalls we’ve reviewed.

[See all Paywall Newsletter issues](https://adapty.io/category/paywall-newsletter/)

Keep experimenting, keep growing.