---
title: "Paywall Newsletter #19"
description: "We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself)."
url: "https://adapty.io/blog/paywall-newsletter-19/"
language: "en"
slug: "paywall-newsletter-19"
category: "grow-your-app"
date: "2025-01-30T00:00:00.000Z"
date_modified: "2025-01-30T00:00:00.000Z"
author: "Victoria Kharlan"
---

# Paywall Newsletter #19

## TL;DR

We broke down the paywalls of App Store Award finalists to see what works. From smart pricing to trust boosters — here’s what makes them convert (and how to use these tricks yourself).

It’s the 19th issue of the Paywall Newsletter!

This month, we’re exploring the** **paywalls of App Store Awards finalists.

![Introducing Murat - Indie App Marketing Consultant, DevRel at Adapty](https://adapty.io/wp-content/uploads/2025/01/banner-murat.png)

We handpicked five paywalls from different categories, each with an MRR between $10K and $600K. Murat breaks down their strengths and key takeaways.

## BetterSleep: Relax and Sleep

MRR $600k  
*Health & Fitness *

![Bettersleep 1 501x1024](https://adapty.io/wp-content/uploads/2025/01/Bettersleep-1.webp)

**What stands out:**

Users know exactly when their trial ends — this builds trust.

- A free trial paired with an annual discount to drive conversions.
- Highlighting immediate, tangible outcomes like better sleep and relaxation.

**Takeaway:** Keep it calm, keep it clear, and always show users what they’re getting upfront.

## Flighty – Live Flight Tracker

MRR $600k  
*Travel *

![Flighty 2 501x1024](https://adapty.io/wp-content/uploads/2025/01/Flighty-2.webp)

![Flighty paywall 1](https://adapty.io/wp-content/uploads/2025/01/Flighty-paywall-1.gif)

**Their strategy:**

- Unique features like unlimited historical flight data, presented as a premium benefit.
- Subtle but effective savings cues like “Save 75%” for annual plans.

**Takeaway:** Unique value propositions deserve the spotlight — make them hard to miss.

## Travel Planner Guide: Tripsy

MRR $50k  
*Travel *

![Tripsy 501x1024](https://adapty.io/wp-content/uploads/2025/01/Tripsy.webp)

![Tripsy paywall](https://adapty.io/wp-content/uploads/2025/01/Tripsy-paywall.gif)

**What’s working:**

- A clean paywall showcasing three product options.
- Smart pricing strategy — breaking costs down into weekly comparisons makes decisions easier.
- The “What’s included” reveals a detailed feature list, ensuring users know exactly what they’re getting.

**Takeaway:** The clearer the offer, the easier the conversion. Show value upfront.

## LookUp: English Dictionary

MRR 10k  
*Reference*

![LookUp 1 501x1024](https://adapty.io/wp-content/uploads/2025/01/LookUp-1.webp)

![LookUp paywall 1](https://adapty.io/wp-content/uploads/2025/01/LookUp-paywall-1.gif)

**What’s working:**

- The free trial and yearly cost are displayed upfront, so users know exactly what they’re signing up for.
- Eye-catching word cards make learning feel fun and premium.

**Takeaway:** Pair engaging visuals with clear, user-focused messaging to stand out and convert.

## Learn English: EF Hello Ingles

MRR $100k  
*Education*

![EF hello 501x1024](https://adapty.io/wp-content/uploads/2025/01/EF_hello.webp)

![EF hello paywall](https://adapty.io/wp-content/uploads/2025/01/EF-hello-paywall.gif)

**What’s working:**

- Personalization with an AI tutor, making the offer feel tailored to the user.
- Emotional testimonials that build trust and highlight real results.

**Takeaway:** Add a human touch to your paywalls to create stronger emotional connections.

That’s all for now!

Keep experimenting, keep growing.

See you next month!