---
title: "Paywall Newsletter #18"
description: "In the 18th issue our expert shares tips on how to use paywall length, multiple plans, trial toggles, and other features to boost your paywall."
url: "https://adapty.io/blog/paywall-newsletter-18/"
language: "en"
slug: "paywall-newsletter-18"
category: "grow-your-app"
date: "2024-11-29T00:00:00.000Z"
date_modified: "2024-11-29T00:00:00.000Z"
author: "Anastasiia Chestukhina"
---

# Paywall Newsletter #18

We know it’s been a while, but Paywall Newsletter is finally back! Welcome the 18th issue with tips on how to use paywall length, multiple plans, trial toggles, and other features to boost your paywall.

![Nathan Hudson](https://adapty.io/wp-content/uploads/2024/12/nathan_hudson_photo.webp)

Paywall analysis provided by:

**Nathan Hudson**, a 2x former  
Head of Growth & CEO at [Perceptycs](https://www.perceptycs.com/)

We handpicked 5 paywalls from different categories with MRR between $100k - $2M. Nathan outlines their strengths and suggests areas for improvement.

## 1. When length matters

![Imprint paywall screen (animation)](https://adapty.io/wp-content/uploads/2024/12/Imprint-long-paywall1-ezgif.com-video-to-gif-converter.gif)

![Imprint paywall screen](https://adapty.io/wp-content/uploads/2024/12/Imprint-2-2.webp)

**What’s good**

- The paywall highlights the wealth of available content.
- It adeptly addresses the questions users are likely pondering.
- It’s very similar to a strong web landing page.

**Potential for testing**

- Try shortening the paywall to focus on user-selected onboarding use cases.
- Customize content and headlines to align with specific user needs for a clearer value proposition.

## 2. Drawing users to the annual plan

![Fender paywall screen (start)](https://adapty.io/wp-content/uploads/2024/12/Fender-1-1.webp)

![Fender paywall screen (end)](https://adapty.io/wp-content/uploads/2024/12/Fender-2-1.webp)

**What’s good**

- This hard paywall directs users to the annual plan well. They have to scroll to see the monthly plan, where it’s obvious that the annual plan is over $7 per month cheaper.
- The ‘Try free and subscribe’ button on the annual plan stands out in purple compared to the unselected 'Select this plan' button.
- The listicle view on the annual plan emphasizes the longer trial and total yearly savings.

**Potential for testing**

- It’s worth trying to highlight a core benefit in the headline instead of ‘Choose your plan’.
- Maybe using ‘Unlimited access to 1000s of video lessons’ from the listicle as the headline.

## 3. Can’t get enough of social proof

![DogoVideo paywall screen (fullscreen with animation)](https://adapty.io/wp-content/uploads/2024/12/DogoVideo1-ezgif.com-video-to-gif-converter.gif)

![DogoVideo paywall screen (premium tab)](https://adapty.io/wp-content/uploads/2024/12/Dogo-2-1.webp)

**What’s good**

- This paywall offers 3 subscription variants, each with 2 options, and leverages social proof well with 9 points of social proof in total.
- It’s clear how much a user can save with the annual plan, both in monetary amount and percentage.

**Potential for testing**

- It’s good to test moving the headline ‘strengthen your friendship through training’ higher up to reinforce the value proposition for those who don’t scroll.
- The number of plans and subscription types can overwhelm users. But it seems to be effective for this app.

## 4. Trial toggle at its best

![iScanner (tab: 100GB)](https://adapty.io/wp-content/uploads/2024/12/iscanner-1-1.webp)

![iScanner (tab: 10GB)](https://adapty.io/wp-content/uploads/2024/12/iscanner-3-1.webp)

**What’s good**

- iScanner's paywall presents two subscription variants based on GB number, each with 2 options. It features an animated slider with premium features.
- Few apps use the 'Enable Free Trial' toggle, but it can decrease the payback period effectively.

**Potential for testing**

- Making the feature carousel more obvious and improving contrast in the paywall design for better readability and copy legibility could be beneficial.

## 5. Wise choice of the exit copy

![Keeper paywall screen (first)](https://adapty.io/wp-content/uploads/2024/12/Keeper-1-1.webp)

![Keeper paywall screen (second)](https://adapty.io/wp-content/uploads/2024/12/Keeper-2-1.webp)

**What’s good**

- This paywall demonstrates how concise feature comparison paywalls can be leveraged for functional apps.
- It effectively highlights additional security features available with the paid plan compared to the free plan.
- The exit copy 'Stay Unprotected' is compelling and creates internal friction in users' minds, which could be advantageous.

**Potential for testing**

- The CTA ‘Turn on Now’ is unique but a little unclear. Experimenting with alternatives like 'Protect your passwords' could improve clarity.