---
title: "How to cut your app’s subscription refund rate by 40% in 15 days?"
description: "Refunds drain your profits. Each one chips away at your revenue, and many are unjustified. Here’s everything you need to know to reduce your refund rate."
url: "https://adapty.io/blog/how-to-cut-your-apps-subscription-refund-rate/"
language: "en"
slug: "how-to-cut-your-apps-subscription-refund-rate"
category: "adapty-updates"
date: "2024-12-05T00:00:00.000Z"
date_modified: "2024-12-05T00:00:00.000Z"
author: "Adapty Team"
---

# How to cut your app’s subscription refund rate by 40% in 15 days?

## TL;DR

Refunds can feel like a leak in your revenue boat. Each one cuts into your profit, and worse, some refunds may not even be justified. But there’s good news: you can regain control with the right tools and strategies.

Refunds can feel like a leak in your revenue boat. Each one cuts into your profit, and worse, some refunds may not even be justified. But there’s good news: you can regain control with the right tools and strategies.

Here’s everything you need to know to turn refund challenges into an opportunity to protect your bottom line.

## Why handling refund right can make or break your app

A refund request is never just about the money. It affects your app’s reputation, and your ability to scale. For many apps, especially those with subscriptions, refunds can:

- Mess up your revenue predictions.
- Upset loyal users.
- Create unnecessary friction with platforms like Apple.

Now, imagine reducing your refund rate by **40-60%** without lifting a finger. That’s the promise of automated refund management.

## How Apple App Store refund system works

When a user requests a refund, Apple sends developers a *CONSUMPTION_REQUEST notification* through its [App Store Server API](https://developer.apple.com/documentation/appstoreserverapi/send_consumption_information). This notification asks for details like:

- The user’s activity in your app.
- How much of the purchase they’ve used.
- Their spending and refund history.

You have just 12 hours to respond. If you miss the window, Apple usually approves the refund.

![Consumption and refund flow](https://adapty.io/wp-content/uploads/2024/11/img-consumption-and-refund-flow.webp)
*Apple refund flow presented at WWDC21*

Until recently, this process applied only to in-app purchases. However, as of April 2024, Apple expanded this to include **all types of app transactions**. This means developers now have the opportunity to respond to any refund request with user activity data.

Staying on top of refund requests is no longer optional; it’s critical to protecting your revenue.

## Automate your refund management

Handling refund requests manually is time-consuming, error-prone, and costly. Now Adapty can automate this process with **Adapty Refund Saver**, ensuring Apple receives the necessary information instantly.

Here’s how it works:

1. We send consumption data to Apple in real-time, meeting the tight deadline.
2. Apple gets detailed user behavior data, helping them deny unjustified refunds.

![Adapty Refund Saver Scheme](https://adapty.io/wp-content/uploads/2024/12/adapty-refund-saver-scheme.webp)

Apps using our automated refund management solution have seen refund rates drop from 4% to 2.3%, saving thousands of dollars monthly.

## What about real results: a case study

[Fotorama](https://adapty.io/case-studies/fotorama/) was struggling with refund rates that ate into their revenue and slowed growth. Managing refunds manually was time-consuming and frustrating.

The team enabled Adapty Refund Saver and in just a few weeks, things started to change. The refund rate was **reduced by 40%**, instantly easing the pressure on their revenue.

Without increasing installs or making major adjustments, they saw **a daily revenue boost of over $2,500**. Over a month, this added up to **more than $75,000 in savings** – money they could reinvest into growing the app.

## How to get started

Here’s how you can set up Adapty Refund Saver:

1. Go to your [Adapty dashboard](https://app.adapty.io/).
2. Turn on [Adapty Refund Saver](https://adapty.io/case-studies/fotorama/).
3. Let Adapty connect with Apple’s API and take over.

![refunds dashboard](https://adapty.io/wp-content/uploads/2024/12/refunds_dashboard.webp)

## Why it’s worth it

With Adapty, you can successfully decline 60-70% of refund requests. For an average refund rate of 4%, that means cutting refunds by 1.7% – saving thousands of dollars every single day. Beyond this, you will also get:

- Consistent revenue that’s easier to count on.
- A better understanding of your users – what they do and what they need.
- Less stress - Adapty handles refunds for you.

In other words, Adapty doesn’t just save you money – it practically pays for itself while giving you peace of mind.

? [Sign up now](https://app.adapty.io/registration?utm_source=blog&utm_medium=website&utm_campaign=auto-refunds) and start saving today!