--- title: "App Store Awards 2023: Top 15 finalists and their paywall strategies" description: "Unveil the secrets behind the success of the App Store Awards 2023 winners. Discover how these leading apps utilize paywalls to enhance user experience and drive revenue. Learn from the best in the industry and see what sets these award-winning apps apart." url: "https://adapty.io/blog/app-store-awards-finalists-paywall-insights/" language: "en" slug: "app-store-awards-finalists-paywall-insights" category: "industry-insights" date: "2023-11-17T00:00:00.000Z" date_modified: "2023-11-17T00:00:00.000Z" author: "Sergey Zubkov" --- # App Store Awards 2023: Top 15 finalists and their paywall strategies ## TL;DR in this post, we have compiled the paywalls of 15 standout finalists from this year's awards, showcasing them at full length to offer a comprehensive view of how these top-tier apps are not just winning awards but also winning in the marketplace. This year, the 2023 App Store Awards [have unveiled their finalists](https://www.apple.com/newsroom/2023/11/meet-the-2023-app-store-award-finalists/), showcasing a diverse array of applications that have set new benchmarks in design, functionality, and overall user engagement across 10 categories. But beyond the glitz of the awards lies the real engine driving these applications' success: their monetization strategies. So, in this post, we have compiled the paywalls of 15 standout finalists from this year's awards, showcasing them at full length with their Monthly Recurring Revenue (MRR) figures to offer a comprehensive view of how these top-tier apps are not just winning awards but also winning in the marketplace. Take a look at the behind-the-scenes of what makes these apps the champions of the App Store in 2023. ## iPhone App of the Year finalists ### AllTrails: Hike, Bike & Run ![Alltrails 576x1024](https://adapty.io/wp-content/uploads/2023/11/Alltrails.jpg) ![All trails gif 1](https://adapty.io/wp-content/uploads/2023/11/All-trails-gif-1.gif) MRR > $2 000 000 ### Duolingo - Language Lessons ![Duolingo 1 576x1024](https://adapty.io/wp-content/uploads/2023/11/Duolingo-1.jpg) ![Duolingo 2 1 576x1024](https://adapty.io/wp-content/uploads/2023/11/Duolingo-2-1.jpg) ![Duolingo 3 1 576x1024](https://adapty.io/wp-content/uploads/2023/11/Duolingo-3-1.jpg) ![Duolingo 4 576x1024](https://adapty.io/wp-content/uploads/2023/11/Duolingo-4.jpg) MRR > $20 000 000 ### Flighty – Live Flight Tracker ![Flighty 576x1024](https://adapty.io/wp-content/uploads/2023/11/Flighty.jpg) ![Flighty Gif](https://adapty.io/wp-content/uploads/2023/11/Flighty-Gif.gif) MRR > $50 000 ## Get more monetization insights Before proceeding with other nominations, let us remind you that we've got a fresh report on the [**State of in-app subscriptions in the US 2023**](https://adapty.io/state-of-in-app-subscriptions/?utm_source=blog&utm_medium=blog&utm_campaign=apple-paywalls). This report combines expert analysis with market data to provide you with the tools you need to succeed in the ever-evolving app marketplace. To develop an app that not only engages users but also significantly boosts revenue, you need a comprehensive strategy informed by the latest market trends and data. [**Get the report for free**](https://adapty.io/state-of-in-app-subscriptions/?utm_source=blog&utm_medium=blog&utm_campaign=apple-paywalls) and unlock the secrets to creating a high-performing app. ![report OG fix 1024x512](https://adapty.io/wp-content/uploads/2023/11/report-OG-fix.png) ## iPad App of the Year finalists ### Concepts ![Concepts 576x1024](https://adapty.io/wp-content/uploads/2023/11/Concepts.jpg) ![Concepts Gif](https://adapty.io/wp-content/uploads/2023/11/Concepts-Gif.gif) MRR > $100 000 ### Prêt-à-Makeup ![Pret a makeup 576x1024](https://adapty.io/wp-content/uploads/2023/11/Pret-a-makeup.jpg) MRR > $10 000 ## Apple Watch App of the Year finalists ### Planny • Daily Planner ![Planny 576x1024](https://adapty.io/wp-content/uploads/2023/11/Planny.jpg) ![Planny Gif](https://adapty.io/wp-content/uploads/2023/11/Planny-Gif.gif) MRR < $5 000 ### SmartGym: Gym & Home Workouts ![SmartGym 576x1024](https://adapty.io/wp-content/uploads/2023/11/SmartGym.jpg) ![SmartGym Gif](https://adapty.io/wp-content/uploads/2023/11/SmartGym-Gif.gif) MRR > $20 000 ### Tide Guide: Charts & Tables ![Tide guide 1 576x1024](https://adapty.io/wp-content/uploads/2023/11/Tide-guide-1.jpg) ![Tide guide 2 576x1024](https://adapty.io/wp-content/uploads/2023/11/Tide-guide-2.jpg) MRR > $5 000 ## Apple TV App of the Year finalists ### FitOn Workouts & Fitness Plans ![Fiton 576x1024](https://adapty.io/wp-content/uploads/2023/11/Fiton.jpg) MRR > $50 000 ### MUBI: Stream Great Cinema ![Mubi 576x1024](https://adapty.io/wp-content/uploads/2023/11/Mubi.jpg) MRR > $200 000 ## Cultural Impact finalists ### balance — Menopause Support ![Balance 576x1024](https://adapty.io/wp-content/uploads/2023/11/Balance.jpg) ![Balance Gif 1](https://adapty.io/wp-content/uploads/2023/11/Balance-Gif-1.gif) MRR > $5 000 ### Copilot: Track & Budget Money ![Copilot 576x1024](https://adapty.io/wp-content/uploads/2023/11/Copilot.jpg) MRR > $20 000 ### Pok Pok | Montessori Preschool ![Pok pok 576x1024](https://adapty.io/wp-content/uploads/2023/11/Pok-pok.jpg) ![Pok pok Gif](https://adapty.io/wp-content/uploads/2023/11/Pok-pok-Gif.gif) MRR > $100 000 ### Proloquo ![Proloquo 1 576x1024](https://adapty.io/wp-content/uploads/2023/11/Proloquo-1.jpg) ![Proloquo 2 576x1024](https://adapty.io/wp-content/uploads/2023/11/Proloquo-2.jpg) MRR > $5 000 ### Rebel Girls ![Rebel grils 1 576x1024](https://adapty.io/wp-content/uploads/2023/11/Rebel-grils-1.jpg) ![Rebel grils 2 576x1024](https://adapty.io/wp-content/uploads/2023/11/Rebel-grils-2.jpg) MRR < $5 000 ## Find more expert paywall analysis Having explored the innovative paywalls of these App Store award finalists, it's clear that the art of effectively monetizing apps is constantly evolving. The insights we've shared here are just the tip of the iceberg. Interested in more than just a glimpse into the world of app monetization? Our [**Paywall Newsletter**](https://adapty.io/resources/paywall-newsletter/?utm_source=blog&utm_medium=blog&utm_campaign=apple-paywalls) is your monthly gateway to the latest trends and expert strategies for in-app revenue generation. [**Subscribe now**](https://adapty.io/resources/paywall-newsletter/?utm_source=blog&utm_medium=blog&utm_campaign=apple-paywalls) for exclusive, in-depth analyses delivered straight to your inbox. ![Paywall Newsletter](https://adapty.io/assets/uploads/2025/07/opengraph_newsletter21-new.webp)