# Adapty Blog

> The Adapty blog: in-app subscriptions, paywalls, A/B testing, subscription analytics, and mobile app revenue growth.

Full site map: https://adapty.io/llms.txt
All posts (sitemap): https://adapty.io/post-sitemap.xml

## Posts

- [What State of Paywalls taught me about the tests subscription apps skip](https://adapty.io/blog/paywall-optimization-tests/): Data from 78,000+ paywalls: which A/B tests win, why redesigns lose, and five paywall tests most subscription apps rarely run, with setups and live examples. ([Markdown](https://adapty.io/blog/markdown/paywall-optimization-tests.md))
- [iOS 27.2 App Store ads lost the blue background](https://adapty.io/blog/ios-27-2-app-store-ads/): iOS 27.2 App Store ads dropped the blue background on our release devices. See what changed, what's confirmed, and how to check your brand keywords this week. ([Markdown](https://adapty.io/blog/markdown/ios-27-2-app-store-ads.md))
- [How to pass the bar raiser interview at Adapty](https://adapty.io/blog/adapty-bar-raiser-interview/): How the bar raiser, the final interview for every role at Adapty, works: why it exists, what we dig for, where most candidates fail and how to prepare. Written by our CEO. ([Markdown](https://adapty.io/blog/markdown/adapty-bar-raiser-interview.md))
- [What are in-app purchases? Types, fees, and meaning (2026)](https://adapty.io/blog/what-is-in-app-purchase/): In-app purchases (IAPs) are what users buy inside a mobile app: the four types, how they work, Apple and Google fees in 2026, and how to add them. ([Markdown](https://adapty.io/blog/markdown/what-is-in-app-purchase.md))
- [Same budget, higher-LTV users: Signal engineering on Meta Ads](https://adapty.io/blog/same-budget-better-users-signal-engineering-on-meta/): Meta treated every trial as equal. Weighting trial values by LTV moved delivery toward older users and tripled their paid subscriptions, with the same spend. ([Markdown](https://adapty.io/blog/markdown/same-budget-better-users-signal-engineering-on-meta.md))
- [State of holidays for subscription apps 2026 report](https://adapty.io/blog/state-of-holidays-for-subscription-apps/): Discounts didn't decide the holiday season for subscription apps. Timing did. Here's what 4.7M first payments show about the January peak. ([Markdown](https://adapty.io/blog/markdown/state-of-holidays-for-subscription-apps.md))
- [App Store Asset Library is live: headers, search, PPO, Duo](https://adapty.io/blog/app-store-asset-library/): On October 5, 2026, Apple [turned on App Store Connect creative assets](https://developer.apple.com/news/?id=ljpl7kyn): a product page header, an App Store… ([Markdown](https://adapty.io/blog/markdown/app-store-asset-library.md))
- [Paywall A/B testing mistakes that pick the wrong winner](https://adapty.io/blog/paywall-ab-testing-mistakes/): Your paywall test says variant B won. Check these eight mistakes first: wrong metric, short windows, blended geos, and edits mid-test. ([Markdown](https://adapty.io/blog/markdown/paywall-ab-testing-mistakes.md))
- [Web paywalls on iOS, one year in: What the data says about app-to-web in 2026](https://adapty.io/blog/app-to-web-paywalls-ios-one-year-data/): A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data. ([Markdown](https://adapty.io/blog/markdown/app-to-web-paywalls-ios-one-year-data.md))
- [Apple Ads creative: the paywall step teams skip](https://adapty.io/blog/apple-ads-creative/): Apple Ads creative is the image or video an advertiser uploads directly for Today tab and search results ads, replacing the screenshots Apple assembles.… ([Markdown](https://adapty.io/blog/markdown/apple-ads-creative.md))
- [How to master a case interview at Adapty](https://adapty.io/blog/adapty-case-interview/): How the Adapty case interview works: what happens in the session, what we look for, where most candidates fail, and how to prepare for it. Written by our CEO. ([Markdown](https://adapty.io/blog/markdown/adapty-case-interview.md))
- [Apple is testing App Store ads that look organic. Again.](https://adapty.io/blog/app-store-ads/): Apple is testing App Store ads without the blue background in iOS 27.2 beta — the same design it dropped in January. Here's what to track before it ships. ([Markdown](https://adapty.io/blog/markdown/app-store-ads.md))
- [Black Friday for subscription apps: a segment-by-segment playbook](https://adapty.io/blog/black-friday-for-subscription-apps/): A segment-by-segment black Friday playbook for subscription apps. For new, freemium, churned, and current users, with offers and paywall examples ([Markdown](https://adapty.io/blog/markdown/black-friday-for-subscription-apps.md))
- [How Meta pLTV works for subscription apps](https://adapty.io/blog/meta-pltv-predicted-ltv-optimization/): Meta can now optimize campaigns around predicted lifetime value. Here is how pLTV works, why it matters for subscription apps, and how Adapty Attribution automatically predicts and sends future subscriber value to Meta. ([Markdown](https://adapty.io/blog/markdown/meta-pltv-predicted-ltv-optimization.md))
- [How to adapt your iOS app to iPhone Duo](https://adapty.io/blog/adapt-your-ios-app-to-iphone-duo/): Your iPhone app will run on iPhone Duo unchanged, but it won't fill either display until you rebuild. Two layout branches cover the device, and most of the fix works on Xcode 27 today. ([Markdown](https://adapty.io/blog/markdown/adapt-your-ios-app-to-iphone-duo.md))
- [Apple's Retention Messaging API: the cancellation screen you can now write on](https://adapty.io/blog/apple-s-retention-messaging-api/): What Apple's Retention Messaging API puts on the Confirm Cancellation screen: message types, per-locale defaults, review rules, and the server Apple calls. ([Markdown](https://adapty.io/blog/markdown/apple-s-retention-messaging-api.md))
- [How Subscription Apps Scale Meta Ads Beyond $100K](https://adapty.io/blog/scale-meta-ads-for-subscription-apps/): Learn what it takes to scale Meta Ads for subscription apps, from stronger unit economics and faster creative testing to better optimization signals and more accurate attribution. ([Markdown](https://adapty.io/blog/markdown/scale-meta-ads-for-subscription-apps.md))
- [How to build flows and paywalls with your own AI coding agent](https://adapty.io/blog/ai-coding-agent-paywalls/): Describe the paywall you want and your AI agent builds it in Adapty Flow & paywall builder. That simple. ([Markdown](https://adapty.io/blog/markdown/ai-coding-agent-paywalls.md))
- [Yes, Claude can vibe code your paywall. Then what?](https://adapty.io/blog/vibe-code-paywalls/): Claude Code vibe codes your paywall, but then you try to change the price. This is why fast to build isn't fast to ship. ([Markdown](https://adapty.io/blog/markdown/vibe-code-paywalls.md))
- [Apple Search Ads guide for 2026: Best practices from beginner to expert](https://adapty.io/blog/apple-ads-best-practices/): Discover the best Apple Search Ads practices for 2026. This step-by-step guide covers placements, targeting, bidding, creatives, and optimization tips to boost your app's growth. ([Markdown](https://adapty.io/blog/markdown/apple-ads-best-practices.md))
- [Seasonal Apple Ads campaign: September, not Black Friday](https://adapty.io/blog/seasonal-apple-ads-campaign/): Short answer: September, not November or December, is the most expensive month to run a seasonal Apple Ads campaign, in keyword-level Search Results data… ([Markdown](https://adapty.io/blog/markdown/seasonal-apple-ads-campaign.md))
- [Email deliverability infrastructure for subscription apps](https://adapty.io/blog/email-deliverability-infrastructure-for-subscription-apps/): Your open rate sits at 3% and your ESP dashboard shows nothing wrong. Four checks decide whether an email ever reaches an inbox, before anyone reads a word. ([Markdown](https://adapty.io/blog/markdown/email-deliverability-infrastructure-for-subscription-apps.md))
- [Apple released the Apple Ads Platform API. What does it mean?](https://adapty.io/blog/apple-ads-platform-api/): Apple shipped a new Apple Ads Platform API: Search Popularity, Keyword Suggestions, Change History and ads on Apple Maps. What changed, what breaks, and when the old API dies. ([Markdown](https://adapty.io/blog/markdown/apple-ads-platform-api.md))
- [How to personalize app onboarding by ad source?](https://adapty.io/blog/how-to-personalize-app-onboarding-by-ad-source/): Most apps send every install to the same onboarding and the same paywall, no matter the intentBut matching the flow to the ad source (TikTok, Apple ,Meta) showed a significant uplift. Here's how you can do it in the Flow & paywall builder. ([Markdown](https://adapty.io/blog/markdown/how-to-personalize-app-onboarding-by-ad-source.md))
- [App Store creative assets: what's new in iOS 27](https://adapty.io/blog/app-store-creative-assets/): App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout. ([Markdown](https://adapty.io/blog/markdown/app-store-creative-assets.md))
- [App Store screenshots best practices that survive a test](https://adapty.io/blog/app-store-screenshots-best-practices/): Most App Store screenshots best practices are not practices. They are hypotheses that held up on someone else's app. Only two things are fixed: what Apple… ([Markdown](https://adapty.io/blog/markdown/app-store-screenshots-best-practices.md))
- [Android in-app purchases: Google Play Billing tutorial 2026](https://adapty.io/blog/android-in-app-subscriptions-tutorial/): A complete step-by-step guide on how to implement in-app subscriptions in a Google Play app, how to configure Android iap and add them to the project. ([Markdown](https://adapty.io/blog/markdown/android-in-app-subscriptions-tutorial.md))
- [How to monetize an app with virtual currencies](https://adapty.io/blog/monetize-app-virtual-currencies/): Monetize an app with credits: how grants and spending work, why credits need a backend, Apple's expiry rules, and what breaks after you launch. ([Markdown](https://adapty.io/blog/markdown/monetize-app-virtual-currencies.md))
- [How to create a paywall with Adapty?](https://adapty.io/blog/how-to-create-a-paywall-with-adapty/): How to create a paywall in Adapty with no code, ship it without an app release, and make the structural calls that decide what it earns. ([Markdown](https://adapty.io/blog/markdown/how-to-create-a-paywall-with-adapty.md))
- [Should you hire creators or run ads for your subscription app?](https://adapty.io/blog/creators-vs-paid-ads-for-subscription-apps/): Paid ads still run app growth, but creator content is becoming your best ad. How the two channels sync, backed by data from 1,800+ apps. ([Markdown](https://adapty.io/blog/markdown/creators-vs-paid-ads-for-subscription-apps.md))
- [App Store keyword research for Apple Ads](https://adapty.io/blog/app-store-keyword-research/): App Store keyword research shows where competitors appear by keyword, but not bids or budgets. Learn the practical workflow and where the data limits stop. ([Markdown](https://adapty.io/blog/markdown/app-store-keyword-research.md))
- [Apple Ads keyword automation: when to automate](https://adapty.io/blog/apple-ads-keyword-automation/): Apple Ads keyword automation: protect spend, move search terms, and make small bid changes with clear limits—while keeping strategy and relevance manual. ([Markdown](https://adapty.io/blog/markdown/apple-ads-keyword-automation.md))
- [App Store custom product pages: how to use them in 2026](https://adapty.io/blog/custom-product-pages-app-store/): Custom product pages stopped being an ad tool when Apple opened them to organic search. What changed, and the keyword rule that decides whether they work. ([Markdown](https://adapty.io/blog/markdown/custom-product-pages-app-store.md))
- [Apple Ads Is Coming for Your Organic Traffic](https://adapty.io/blog/apple-ads-multiple-adslots/): Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it. ([Markdown](https://adapty.io/blog/markdown/apple-ads-multiple-adslots.md))
- [App Store screenshot sizes and requirements in 2026](https://adapty.io/blog/app-store-screenshot-sizes-dimensions/): Discover the latest guidelines for App Store screenshot sizes, dimensions and requirements for 2026. Ensure your app stands out with optimized visuals that meet the current standards for Apple's App Store. Learn essential tips and best practices for creating compelling screenshots that capture your iOS app's essence and attract more downloads. ([Markdown](https://adapty.io/blog/markdown/app-store-screenshot-sizes-dimensions.md))
- [ASO vs SEO: the differences and similarities](https://adapty.io/blog/aso-vs-seo/): Discover the key distinctions between ASO (App Store Optimization) and SEO (Search Engine Optimization) in the realm of app promotion. Understand the unique strategies, tools, and metrics involved in both ASO and SEO to effectively enhance your app's discoverability and drive more organic traffic. ([Markdown](https://adapty.io/blog/markdown/aso-vs-seo.md))
- [Apple Search Ads in 2026: cost, placements, and bidding](https://adapty.io/blog/apple-search-ads/): Learn how Apple Search Ads work: discover ad placements, pricing models, and bidding strategies to boost your app visibility and maximize ROI. ([Markdown](https://adapty.io/blog/markdown/apple-search-ads.md))
- [Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue](https://adapty.io/blog/adapty-neicon-partnership/): Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan. ([Markdown](https://adapty.io/blog/markdown/adapty-neicon-partnership.md))
- [Native paywall rendering: How it works and why we chose it](https://adapty.io/blog/native-paywall-rendering-explained/): A developer's framework for choosing between native and WebView paywall rendering: latency, accessibility, platform fidelity, and what each trade-off actually costs. ([Markdown](https://adapty.io/blog/markdown/native-paywall-rendering-explained.md))
- [Paywall Builder vs Flow & Paywall Builder: onboarding and paywalls in one editor](https://adapty.io/blog/paywall-builder-vs-flow-builder/): Paywall Builder covers one screen. The Flow & Paywall Builder covers the whole path from first open to first payment. Here is what changes and how to move. ([Markdown](https://adapty.io/blog/markdown/paywall-builder-vs-flow-builder.md))
- [How to personalize app onboarding and paywalls?](https://adapty.io/blog/how-to-personalize-onboarding-and-paywalls-in-your-mobile-app/): Your onboarding and paywall are one funnel, not two screens. How top apps personalize the whole journey to convert, plus how to build it in Flow & Paywall Builder, no code. ([Markdown](https://adapty.io/blog/markdown/how-to-personalize-onboarding-and-paywalls-in-your-mobile-app.md))
- [Flow & Paywall Builder: onboarding and paywalls, no code](https://adapty.io/blog/flow-builder-for-adapty-users/): Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow. ([Markdown](https://adapty.io/blog/markdown/flow-builder-for-adapty-users.md))
- [Can you use Stripe for in-app purchases in 2026?](https://adapty.io/blog/can-you-use-stripe-for-in-app-purchases/): Cut your app fees in half. Learn how to use Stripe for in-app purchases and boost your revenue in 2026. ([Markdown](https://adapty.io/blog/markdown/can-you-use-stripe-for-in-app-purchases.md))
- [How much does an app make: Adapty's ultimate app revenue & VAT guide](https://adapty.io/blog/how-much-money-do-apps-make/): Want to understand how much mobile apps make? Adapty introduces you to the basic terms that will help you calculate your profits and move in the right direction ([Markdown](https://adapty.io/blog/markdown/how-much-money-do-apps-make.md))
- [The guide to iOS in-app purchases: Build apps with StoreKit 2](https://adapty.io/blog/in-app-purchase-tutorial-for-ios/): This comprehensive tutorial provides iOS developers with everything they need to know about in-app purchases. Learn about the different types of in-app purchases, how to set them up, best practices for pricing and offering free trials, and how to handle refunds. Gain the knowledge you need to successfully integrate in-app purchases into your iOS app. ([Markdown](https://adapty.io/blog/markdown/in-app-purchase-tutorial-for-ios.md))
- [The conversion formula: a CRO playbook for subscription apps](https://adapty.io/blog/conversion-formula-cro-playbook-subscription-apps/): A CRO framework for subscription apps: 6 variables that determine paywall conversion, with operational moves for diagnosing and fixing each one in Flow & Paywall Builder. ([Markdown](https://adapty.io/blog/markdown/conversion-formula-cro-playbook-subscription-apps.md))
- [Creative-funnel match: Why your ads and your onboarding need to tell the same story](https://adapty.io/blog/creative-funnel-consistency/): Under Meta's Andromeda, the creative selects the audience, and the funnel reveals who it was. Most teams aren't reading both. Here's how to build a creative funnel consistently. ([Markdown](https://adapty.io/blog/markdown/creative-funnel-consistency.md))
- [Flow & Paywall builder: Build onboarding and paywalls, ship them without a release](https://adapty.io/blog/what-is-adapty-flow-builder/): Apps that experiment earn 40x more revenue. But most teams still only test the paywall. Flow Builder ships the whole onboarding-to-paywall journey as one object. ([Markdown](https://adapty.io/blog/markdown/what-is-adapty-flow-builder.md))
- [How to run profitable ads for subscription apps?](https://adapty.io/blog/profitable-ads-for-subscription-apps/): At the median subscription app, only 3 of every 100 installs become paying subscribers. Here's how to find profitable ads for subscription apps. ([Markdown](https://adapty.io/blog/markdown/profitable-ads-for-subscription-apps.md))
- [Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)](https://adapty.io/blog/cheapest-and-most-expensive-countries-for-apple-ads/): A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back. ([Markdown](https://adapty.io/blog/markdown/cheapest-and-most-expensive-countries-for-apple-ads.md))
- [How to lower Apple Ads CPA: diagnostic guide for 2026](https://adapty.io/blog/how-to-lower-apple-ads-cpa/): Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it. ([Markdown](https://adapty.io/blog/markdown/how-to-lower-apple-ads-cpa.md))
- [Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries](https://adapty.io/blog/apple-ads-benchmarks-2026/): Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories. ([Markdown](https://adapty.io/blog/markdown/apple-ads-benchmarks-2026.md))
- [Apple Ads install-to-paid rate benchmarks 2026](https://adapty.io/blog/apple-ads-install-to-paid-rate-benchmarks/): Apple Ads converts installs to paid at 1.92%, 2.1× better than other paid channels. Check 2026 benchmarks by country and category, and how to read yours. ([Markdown](https://adapty.io/blog/markdown/apple-ads-install-to-paid-rate-benchmarks.md))
- [Apple Ads benchmarks by niche: why category benchmarks aren't enough](https://adapty.io/blog/apple-ads-benchmarks-by-niche/): Two apps in one App Store category can differ by 12.7× in CPA. See Apple Ads benchmarks by niche to learn what to benchmark against instead. ([Markdown](https://adapty.io/blog/markdown/apple-ads-benchmarks-by-niche.md))
- [Do Apple Ads custom product pages work? Data from 1M+ ad groups](https://adapty.io/blog/do-apple-ads-custom-product-pages-work/): Custom Product Pages lift Apple Ads downloads 23% on the same spend. The 2026 data on how CPPs work, when they don't, and how to set them up. ([Markdown](https://adapty.io/blog/markdown/do-apple-ads-custom-product-pages-work.md))
- [How long until Apple Ads are profitable? A payback guide for 2026](https://adapty.io/blog/how-long-until-apple-ads-are-profitable/): Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it. ([Markdown](https://adapty.io/blog/markdown/how-long-until-apple-ads-are-profitable.md))
- [Apple ads vs other paid channels: when to use which in 2026](https://adapty.io/blog/apple-ads-vs-other-channels/): Apple Ads converts 2.1× better than other paid channels, but it can't scale like Meta. See when to use Apple Ads, Google, and Meta, and how to split budgets. ([Markdown](https://adapty.io/blog/markdown/apple-ads-vs-other-channels.md))
- [In-app subscription benchmarks for Utilities apps](https://adapty.io/blog/utilities-app-subscription-benchmarks/): Utilities apps lead all categories in 12-month trial LTV. Full 2026 benchmarks on pricing, trials, plan type, and regional data from $3B in subscription revenue. ([Markdown](https://adapty.io/blog/markdown/utilities-app-subscription-benchmarks.md))
- [In-app subscription benchmarks for Photo & Video apps](https://adapty.io/blog/photo-video-app-subscription-benchmarks/): Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps. ([Markdown](https://adapty.io/blog/markdown/photo-video-app-subscription-benchmarks.md))
- [In-app subscription benchmarks for Graphics & Design apps](https://adapty.io/blog/graphics-design-app-subscription-benchmarks/): Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY. ([Markdown](https://adapty.io/blog/markdown/graphics-design-app-subscription-benchmarks.md))
- [How to run paywall A/B testing without a growth team](https://adapty.io/blog/paywall-a-b-testing-without-growth-team/): Most apps never seriously run paywall A/B testing. Here's what to test, in what order — and how Autopilot automates it without a growth team. ([Markdown](https://adapty.io/blog/markdown/paywall-a-b-testing-without-growth-team.md))
- [How to increase LTV and ROI from in-app traffic: Performance marketing strategies](https://adapty.io/blog/performance-marketing-mobile-apps/): Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization. ([Markdown](https://adapty.io/blog/markdown/performance-marketing-mobile-apps.md))
- [You're profitable on paper. So why is your UA budget still capped?](https://adapty.io/blog/mobile-app-ua-budget-cash-flow/): Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap. ([Markdown](https://adapty.io/blog/markdown/mobile-app-ua-budget-cash-flow.md))
- [Apple 12-month commitment subscriptions: What developers need to know](https://adapty.io/blog/apple-12-month-commitment-subscriptions/): Monthly billing with a 12-month commitment subscription — available worldwide except the US. Here's what developers need to know before iOS 26.5 ships. ([Markdown](https://adapty.io/blog/markdown/apple-12-month-commitment-subscriptions.md))
- [How subscription apps add 7% MRR by converting non-payers through AI-generated emails](https://adapty.io/blog/email-marketing-subscription-apps/): Email marketing for subscription apps drives 13.2% of revenue for top apps. Most earn 4.3%. Here's how to close that gap without a developer or copywriter. ([Markdown](https://adapty.io/blog/markdown/email-marketing-subscription-apps.md))
- [10 AI app builders ranked by what they actually build](https://adapty.io/blog/ai-app-builders/): Compare the 10 best AI app builders of 2026 — Lovable, Cursor, Replit, v0, Bolt, and more. Features, pricing, pros, cons, plus AI paywalls for mobile apps. ([Markdown](https://adapty.io/blog/markdown/ai-app-builders.md))
- [What Google Play's new billing rules mean for subscriptions](https://adapty.io/blog/google-play-billing-changes-subscriptions-fees/): Google Play split its fees and opened up billing on Android. What changed for subscription apps, and where the 2026 data says Android pays off. ([Markdown](https://adapty.io/blog/markdown/google-play-billing-changes-subscriptions-fees.md))
- [The 12 questions I get asked most about paid user acquisition for apps](https://adapty.io/blog/meta-ads-subscription-apps/): Meta Ads for apps, answered: campaign setup, attribution gaps, creative lifespan, scaling, and how to tell when your numbers are actually real. ([Markdown](https://adapty.io/blog/markdown/meta-ads-subscription-apps.md))
- [How to set up email marketing for a subscription app from scratch](https://adapty.io/blog/email-marketing-for-subscription-apps/): The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Learn how to set up email marketing for subscription apps: trial conversion, churn prevention, and win-back sequences. ([Markdown](https://adapty.io/blog/markdown/email-marketing-for-subscription-apps.md))
- [How to collect emails in your mobile app without killing conversion](https://adapty.io/blog/how-to-collect-emails-in-your-mobile-app/): How to collect emails in your mobile app without hurting conversion. Real examples from Zeely, Cal AI, Flo with a 7-step plan. ([Markdown](https://adapty.io/blog/markdown/how-to-collect-emails-in-your-mobile-app.md))
- [WWDC26 for subscription apps: What’s new](https://adapty.io/blog/wwdc26-summary-app-developers/): Siri AI, Retention Messaging out of beta, new subscription types, App Store visual placements. Everything from WWDC26 that matters for subscription apps. ([Markdown](https://adapty.io/blog/markdown/wwdc26-summary-app-developers.md))
- [5 emails every subscription app should send and when](https://adapty.io/blog/subscription-app-email-sequences/): Top apps earn 13.2% of revenue from email. Most earn 4.3%. Here are the 5 subscription app email sequences that close the gap — with triggers, timing, and what each email needs to say. ([Markdown](https://adapty.io/blog/markdown/subscription-app-email-sequences.md))
- [Does paywall personalization work for Apple Ads? Real data from 1M+ ad groups](https://adapty.io/blog/does-paywall-personalization-work-for-apple-ads/): Paywall personalization lifts Apple Ads ROAS by 82% by day 92. Check the data from 8K apps on what works, when it doesn't, and how to set it up. ([Markdown](https://adapty.io/blog/markdown/does-paywall-personalization-work-for-apple-ads.md))
- [Adapty is a winner of the App Growth Awards 2023](https://adapty.io/blog/app-growth-awards-2023-winner/): Adapty has won in the App Revenue Platform nomination at the App Growth Awards 2023! Let's have a look at what let our service stand out and win the hearts of numerous clients. ([Markdown](https://adapty.io/blog/markdown/app-growth-awards-2023-winner.md))
- [Adapty updates in October: New paywall builder features, promo offers analytics, and more](https://adapty.io/blog/adapty-updates-in-october/): New paywall builder features, promo offers analytics, and more... Let’s dive into what’s new and how these updates can work for you! ([Markdown](https://adapty.io/blog/markdown/adapty-updates-in-october.md))
- [Your Apple Ads ROAS has a pricing problem nobody is talking about](https://adapty.io/blog/apple-ads-roas-subscription-price-test/): Most UA teams try to improve Apple Ads ROAS by adjusting bids. Almost nobody looks at the paywall price — and that's where the real leverage is. ([Markdown](https://adapty.io/blog/markdown/apple-ads-roas-subscription-price-test.md))
- [How to implement in-app purchases into your Flutter app](https://adapty.io/blog/flutter-in-app-purchases-tutorial/): Learn how to implement flutter in-app purchases with our comprehensive guide. Start monetizing your Flutter app today using built-in in-app purchase features. ([Markdown](https://adapty.io/blog/markdown/flutter-in-app-purchases-tutorial.md))
- [Implement in-app purchases using Expo](https://adapty.io/blog/expo-in-app-purchases-tutorial/): Unlock the full potential of your mobile app by integrating in-app purchases with Expo! Explore our step-by-step guide to seamlessly implement this feature, enabling a smoother and more versatile user experience, while optimizing your app’s revenue stream. Whether you're a seasoned developer or just starting, our article provides insightful tips and strategies to make the integration process straightforward and effective. ([Markdown](https://adapty.io/blog/markdown/expo-in-app-purchases-tutorial.md))
- [React Native in-app purchases: The complete implementation tutorial](https://adapty.io/blog/react-native-in-app-purchases-tutorial/): A quick step-by-step guide on how to implement in-app purchases for a React Native mobile app. Server-side receipt validation is included. ([Markdown](https://adapty.io/blog/markdown/react-native-in-app-purchases-tutorial.md))
- [Android UI layouts and views: all you need to know](https://adapty.io/blog/android-layouts-and-views/): Master Android UI layout and views with our comprehensive guide, detailing the types, attributes, and best practices for creating seamless and intuitive app interfaces. ([Markdown](https://adapty.io/blog/markdown/android-layouts-and-views.md))
- [How to choose a financial provider for your subscription app?](https://adapty.io/blog/financial-provider-for-app/): Not sure how to choose a financial provider? Adapty has put together metrics that are to tell you what kind of app financial providers are in front of you! ([Markdown](https://adapty.io/blog/markdown/financial-provider-for-app.md))
- [How to buy a mobile app: what to pay attention to](https://adapty.io/blog/how-to-buy-a-mobile-app/): What to know before you buy an app: From the reasons why apps are commonly sold or bought to the details you should know to get a successful ([Markdown](https://adapty.io/blog/markdown/how-to-buy-a-mobile-app.md))
- [Apple App Store subscription groups explained](https://adapty.io/blog/app-store-subscription-groups/): Complete 2026 guide to Apple App Store subscription groups: how they work, the latest features like Win-back Offers and StoreKit 2, plus setup steps in App Store Connect. ([Markdown](https://adapty.io/blog/markdown/app-store-subscription-groups.md))
- [Getting started with SwiftUI framework](https://adapty.io/blog/how-to-get-started-with-swiftui/): A beginner's guide to SwiftUI — Apple's declarative UI framework. Learn key concepts, components, and best practices for building iOS, iPadOS, and macOS apps faster. ([Markdown](https://adapty.io/blog/markdown/how-to-get-started-with-swiftui.md))
- [Mobile app marketing tips for the Christmas Season](https://adapty.io/blog/mobile-app-marketing-tips-for-holiday-season/): Boost your mobile app's holiday success with our marketing tips for the Christmas season. Discover effective strategies to engage users, increase downloads, and maximize revenue during this festive period. Perfect for app developers and marketers aiming to capitalize on the holiday spirit! ([Markdown](https://adapty.io/blog/markdown/mobile-app-marketing-tips-for-holiday-season.md))
- [Most popular mobile app development frameworks in 2026](https://adapty.io/blog/mobile-app-development-frameworks/): Explore the leading mobile app development frameworks of 2026. See what makes each unique, which ones are dead, and how to choose the right one for your mobile app. ([Markdown](https://adapty.io/blog/markdown/mobile-app-development-frameworks.md))
- [How to boost app downloads and installs: reliable strategies](https://adapty.io/blog/how-to-increase-app-downloads/): 15 proven strategies to increase mobile app downloads in 2025: ASO best practices, keyword research, screenshot testing, and reviews — backed by the latest industry data. ([Markdown](https://adapty.io/blog/markdown/how-to-increase-app-downloads.md))
- [How to design an app icon: best practices](https://adapty.io/blog/how-to-design-app-icon/): Discover how to design an effective app icon. Explore platform sizes, technical specs, and proven best practices for iOS and Android. ([Markdown](https://adapty.io/blog/markdown/how-to-design-app-icon.md))
- [How to grow a mobile app: strategies for 2026](https://adapty.io/blog/app-growth-strategies/): Discover key mobile app growth strategies for the different stages of the mobile app marketing funnel that will help you get and retain more app users. ([Markdown](https://adapty.io/blog/markdown/app-growth-strategies.md))
- [Freemium app monetization strategies to make a real profitable app](https://adapty.io/blog/freemium-app-monetization-strategies/): Discover how to maximize revenue in your subscription app with a freemium model. Learn the benefits, best practices, and practical strategies for implementing freemium monetization. Avoid common mistakes and optimize user experience to boost customer acquisition, retention, and lifetime value. ([Markdown](https://adapty.io/blog/markdown/freemium-app-monetization-strategies.md))
- [12 Questions About iOS 17 App Clips, Answered](https://adapty.io/blog/ios-17-app-clips/): 12 answers to the most asked questions about iOS 17 App Clips — what's new, how to discover and use them, plus implications for subscription apps. ([Markdown](https://adapty.io/blog/markdown/ios-17-app-clips.md))
- [How to submit your app to the App Store](https://adapty.io/blog/how-to-publish-app-to-app-store/): Discover the essential steps for publishing your app on the App Store with our comprehensive guide. Learn about developer account setup, app design guidelines, submission process, and review tips to ensure a successful launch. Ideal for developers aiming to navigate Apple's ecosystem effectively. ([Markdown](https://adapty.io/blog/markdown/how-to-publish-app-to-app-store.md))
- [In-app subscription benchmarks for Lifestyle apps](https://adapty.io/blog/lifestyle-app-subscription-benchmarks/): Lifestyle has the highest revenue concentration of any App Store category. Here's what data says about LTV, pricing, trials, and paywalls for Lifestyle apps. ([Markdown](https://adapty.io/blog/markdown/lifestyle-app-subscription-benchmarks.md))
- [In-app subscription benchmarks for Education apps](https://adapty.io/blog/education-app-subscription-benchmarks/): LTV, pricing, trial conversion, and retention benchmarks for Education apps — drawn from Adapty's SOIS 2026 report covering $3B in subscription revenue across 16,000+ apps. ([Markdown](https://adapty.io/blog/markdown/education-app-subscription-benchmarks.md))
- [What Adapty shipped in Q1 2026: the features that change how you grow](https://adapty.io/blog/what-adapty-shipped-in-q1-2026/): What shipped in Q1: a Developer CLI for scriptable setup, Autopilot geo-pricing across 5 markets, Apple Ads Market Intelligence, and Adapty UA attribution — less manual work across the board. ([Markdown](https://adapty.io/blog/markdown/what-adapty-shipped-in-q1-2026.md))
- [Two revenue numbers, one dashboard: why cohort and cash-flow revenue will never match](https://adapty.io/blog/cohort-revenue-vs-revenue-analytics-apple-ads/): Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty. ([Markdown](https://adapty.io/blog/markdown/cohort-revenue-vs-revenue-analytics-apple-ads.md))
- [Your onboarding is never finished — here's how high-performing teams treat it](https://adapty.io/blog/mobile-app-onboarding-testing/): Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams. ([Markdown](https://adapty.io/blog/markdown/mobile-app-onboarding-testing.md))
- [Why 45% of users delete your app in 24 hours — and how onboarding can save you](https://adapty.io/blog/why-users-delete-your-app-in-24-hours/): 45% of users delete apps within 24 hours. Learn how smarter onboarding, better permission timing, and clear value messaging reduce day-1 churn. ([Markdown](https://adapty.io/blog/markdown/why-users-delete-your-app-in-24-hours.md))
- [In-app subscription benchmarks for Entertainment apps](https://adapty.io/blog/entertainment-app-subscription-benchmarks/): Entertainment apps average $0.59 install LTV and 19.1% trial-to-paid conversion — the lowest of any category. Here's what the data says about pricing, trials, and Android. ([Markdown](https://adapty.io/blog/markdown/entertainment-app-subscription-benchmarks.md))
- [How to sell your app for maximum value: Insights into what buyers want](https://adapty.io/blog/selling-your-app-for-maximum-value/): How to sell an app in 2026? Learn expert tips, breaking down what boosts your app's valuation and what buyers look for in a deal. ([Markdown](https://adapty.io/blog/markdown/selling-your-app-for-maximum-value.md))
- [In-app subscription benchmarks for Productivity apps](https://adapty.io/blog/productivity-app-subscription-benchmarks/): Productivity apps leads all categories at $46.97 average LTV — but direct buyers outperform trial users by $7.82. 2026 benchmarks for pricing, conversion, and retention from $3B in subscription revenue. ([Markdown](https://adapty.io/blog/markdown/productivity-app-subscription-benchmarks.md))
- [Top 5 advanced mobile apps subscription metrics](https://adapty.io/blog/top-5-advanced-mobile-subscription-metrics/): Explore the top 5 advanced subscription metrics essential for mobile app success, and learn how to optimize your strategies for better user engagement and revenue growth. ([Markdown](https://adapty.io/blog/markdown/top-5-advanced-mobile-subscription-metrics.md))
- [In-app subscription benchmarks for Health & Fitness apps](https://adapty.io/blog/health-fitness-app-subscription-benchmarks/): Health & Fitness apps leads all categories with $1.21 install LTV. 2026 benchmarks on pricing, trials, conversion, and plan mix — based on $3B in subscription revenue. ([Markdown](https://adapty.io/blog/markdown/health-fitness-app-subscription-benchmarks.md))
- [Why your churn rate looks different depending on what you're measuring](https://adapty.io/blog/why-churn-rate-looks-different-what-youre-measuring/): Your churn rate changes based on plan type, trial vs. direct, and category. Data from 16,000+ apps shows how to read each dimension correctly. ([Markdown](https://adapty.io/blog/markdown/why-churn-rate-looks-different-what-youre-measuring.md))
- [Weekly vs. monthly vs. annual: which plan type should you offer?](https://adapty.io/blog/weekly-monthly-annual-subscription-plan/): Weekly subscription plans now generate 55.5% of all app revenue. But the right subscription plan type depends on your category. Data from 16,000+ apps. ([Markdown](https://adapty.io/blog/markdown/weekly-monthly-annual-subscription-plan.md))
- [What makes a subscription app successful in 2026?](https://adapty.io/blog/subscription-app-success-2026/): 95% of subscription revenue goes to the top 10% of apps. Data from 16,000+ apps reveals the 3 myths holding most subscription apps back in 2026. ([Markdown](https://adapty.io/blog/markdown/subscription-app-success-2026.md))
- [The trial vs. direct question: what $3B in revenue says](https://adapty.io/blog/free-trial-vs-direct-purchase-subscription-apps/): Trials lift LTV in Utilities and Health & Fitness. In Productivity, direct buyers are worth 16% more. Data from $3B in subscription revenue across 16,000+ apps. ([Markdown](https://adapty.io/blog/markdown/free-trial-vs-direct-purchase-subscription-apps.md))
- [Best services for mobile app attribution and analytics to use in 2026](https://adapty.io/blog/which-services-your-app-needs/): AppsFlyer, Amplitude, Firebase, Adjust, AppFollow and more. How not to get lost in mobile services? Which services your mobile app needs and how Adapty fits in. ([Markdown](https://adapty.io/blog/markdown/which-services-your-app-needs.md))
- [How do free apps make money?](https://adapty.io/blog/how-do-free-apps-make-money/): Wondering how free apps make money? Explore how free apps monetize and turn "free" into a sustainable and profitable mobile app business model. ([Markdown](https://adapty.io/blog/markdown/how-do-free-apps-make-money.md))
- [How much does a subscription app make?](https://adapty.io/blog/how-much-does-a-subscription-app-make/): 58% of new subscription apps earn under $1K/year. Here's what the full revenue distribution looks like — by category, platform, and app type. Based on $3B in real data. ([Markdown](https://adapty.io/blog/markdown/how-much-does-a-subscription-app-make.md))
- [94.5% of subscription revenue goes to 10% of apps. What the other 90% should do about it](https://adapty.io/blog/app-subscription-revenue-concentration/): The top 10% of apps capture 94.5% of all subscription revenue — up from 92.7% in 2023. Here's what the data says and what to do about it. ([Markdown](https://adapty.io/blog/markdown/app-subscription-revenue-concentration.md))
- [Which app markets are growing fastest in 2026?](https://adapty.io/blog/fastest-growing-app-markets-2026/): Japan, Mexico, and Turkey are the fastest-growing app markets in 2026. Full regional breakdown based on $3B in subscription revenue data. ([Markdown](https://adapty.io/blog/markdown/fastest-growing-app-markets-2026.md))
- [What does a high-performing paywall look like in 2026?](https://adapty.io/blog/high-performing-paywall-2026/): Data from 16,000+ apps reveals what separates high-converting paywalls from the rest — plan type, trial setup, pricing, placement, and what to test first. ([Markdown](https://adapty.io/blog/markdown/high-performing-paywall-2026.md))
- [State of in-app subscriptions 2026: Key findings on app monetization](https://adapty.io/blog/mobile-app-monetization-2026/): Weekly plans now drive 55% of app revenue. Trials hurt LTV in 4 out of 8 categories. Here's what SOIS 2026 data from thousands of apps actually tells you. ([Markdown](https://adapty.io/blog/markdown/mobile-app-monetization-2026.md))
- [How to spend your first $10K on Meta ads: A framework for subscription apps](https://adapty.io/blog/first-10k-meta-ads-subscription-apps/): A practical framework for subscription app founders on how to spend the first $1K–$10K on Meta Ads—covering creative testing, attribution, blended ROAS, and when to scale. ([Markdown](https://adapty.io/blog/markdown/first-10k-meta-ads-subscription-apps.md))
- [How in-app events block Apple's new search ad placements from stealing your organic traffic](https://adapty.io/blog/in-app-events-protect-organic-apple-search-ads/): Apple's new Search Results ad placements go global March 17. Apps with active in-app events physically block the second ad slot for returning users — here's the mechanic and how to use it. ([Markdown](https://adapty.io/blog/markdown/in-app-events-protect-organic-apple-search-ads.md))
- [The 10 key mobile app metrics you need to track](https://adapty.io/blog/mobile-app-metrics/): Here are all the mobile app metrics you need to track to learn how your mobile app is doing and how you can grow its revenue. ([Markdown](https://adapty.io/blog/markdown/mobile-app-metrics.md))
- [Flutter vs. React Native: Which framework is better for your project?](https://adapty.io/blog/flutter-vs-react-native/): Explore the comprehensive comparison of Flutter vs React Native in 2026. Learn which framework leads in performance, development efficiency, and community support to choose the best for your next app project. ([Markdown](https://adapty.io/blog/markdown/flutter-vs-react-native.md))
- [App Store Connect guidelines for app developers and marketers](https://adapty.io/blog/app-store-connect-guide/): Unlock the potential of App Store Connect in 2026 with our comprehensive guide tailored for developers and marketers. Discover insider tips, the latest features, and strategies to optimize your app's visibility and performance. Whether you're launching a new app or aiming to boost your existing app's reach, this guide is your roadmap to success in the App Store ecosystem. ([Markdown](https://adapty.io/blog/markdown/app-store-connect-guide.md))
- [Guide to ad testing: How to test and scale ads for web-to-app in 2026](https://adapty.io/blog/guide-to-ad-testing/): How to test and scale ad creatives for web-to-app. AI production tools, Meta Andromeda framework, creative velocity benchmarks, and testing metrics. ([Markdown](https://adapty.io/blog/markdown/guide-to-ad-testing.md))
- [How to analyze and optimize Apple Search Ads in 2026?](https://adapty.io/blog/how-to-analyze-and-optimize-apple-ads/): Learn how to analyze and optimize Apple Search Ads in 2026 with proven strategies, tools, and tips to boost conversions and maximize ROI. ([Markdown](https://adapty.io/blog/markdown/how-to-analyze-and-optimize-apple-ads.md))
- [Launch a mobile app in minutes — with Adapty built in, no coding required](https://adapty.io/blog/fastshot-adapty-partnership/): Go from prompt to App Store in minutes. Fastshot (YC F25) builds the app, Adapty handles monetization. Start shipping without writing a single line of code. ([Markdown](https://adapty.io/blog/markdown/fastshot-adapty-partnership.md))
- [Top mobile app publishers in 2026](https://adapty.io/blog/top-mobile-app-publishers/): Explore the top mobile app publishers of 2026 categorized by genre, including gaming, fintech, travel, and music. Stay up-to-date with the mobile app industry leaders. ([Markdown](https://adapty.io/blog/markdown/top-mobile-app-publishers.md))
- [Trial conversion rates for in-app subscriptions](https://adapty.io/blog/trial-conversion-rates-for-in-app-subscriptions/): Explore insights on trial conversion rates for in-app subscriptions. Unlock strategies to boost user retention and maximize revenue in the mobile app ecosystem. Dive deep into data-driven best practices today! ([Markdown](https://adapty.io/blog/markdown/trial-conversion-rates-for-in-app-subscriptions.md))
- [Adapty introduces new pricing: Full growth toolkit free up to $5,000 revenue](https://adapty.io/blog/adapty-new-pricing-2026/): Adapty is now free for apps earning under $5,000/month. Get full access to paywalls, A/B testing, and analytics. Pay only 1% of revenue after $5K. ([Markdown](https://adapty.io/blog/markdown/adapty-new-pricing-2026.md))
- [Interstitial Ads in Mobile Apps: Best Practices and Examples](https://adapty.io/blog/mobile-interstitial-ads/): Discover the best practices for using interstitial ads in mobile apps. Learn how to optimize user experience and revenue with effective examples and strategies in this comprehensive guide. ([Markdown](https://adapty.io/blog/markdown/mobile-interstitial-ads.md))
- [Paywall experiments playbook: What to test first, second, third](https://adapty.io/blog/paywall-experiments-playbook/): Apps that don't test pricing are missing out on massive revenue. Here's the complete playbook on how to A/B test paywalls and increase your gains. ([Markdown](https://adapty.io/blog/markdown/paywall-experiments-playbook.md))
- [AI for mobile growth in 2026: Use cases and trends](https://adapty.io/blog/ai-for-mobile-growth/): Discover how AI is transforming mobile growth in 2026 — from automated pricing experiments and creative testing to trend detection. Learn what actually works and how to close the MRR gap. ([Markdown](https://adapty.io/blog/markdown/ai-for-mobile-growth.md))
- [Hybrid monetization for subscription apps: When to monetize your non-paying users](https://adapty.io/blog/hybrid-monetization-for-subscription-apps/): Learn how to combine subscriptions with ads, in-app purchases, and other revenue streams. Explore hybrid monetization strategies, real-world examples, tools and best practices for subscription apps. ([Markdown](https://adapty.io/blog/markdown/hybrid-monetization-for-subscription-apps.md))
- [Your toggle paywall is about to get rejected. Here's what you need to know](https://adapty.io/blog/your-toggle-paywall-is-about-to-get-rejected/): Developers are receiving identical rejections under Guideline 3.1.2 for toggle paywalls. Here’s why Apple cracked down and compliant alternatives. ([Markdown](https://adapty.io/blog/markdown/your-toggle-paywall-is-about-to-get-rejected.md))
- [How to prepare your app for peak seasonality](https://adapty.io/blog/app-seasonality/): Maximize your app's potential during peak seasons with our comprehensive guide on app seasonality. Learn effective strategies for updating features, targeted marketing, and engaging users with seasonal promotions. Perfect for developers and marketers aiming to boost app performance and user satisfaction during high-traffic periods. ([Markdown](https://adapty.io/blog/markdown/app-seasonality.md))
- [How to make more money as a mobile app developer in 2026](https://adapty.io/blog/how-to-make-more-money-as-app-developer/): Explore the latest strategies and insights for app developers in 2026. Boost your earnings, capitalize on emerging trends, and thrive in today's competitive market. Your roadmap to financial success in the app industry starts here. ([Markdown](https://adapty.io/blog/markdown/how-to-make-more-money-as-app-developer.md))
- [12 best mobile testing tools for Android and iOS](https://adapty.io/blog/mobile-testing-tools/): Discover the 12 best mobile testing tools in 2026! Stay ahead in the tech world with our comprehensive guide, featuring the latest and most efficient tools for ensuring flawless mobile app performance. Perfect for developers and QA professionals! ([Markdown](https://adapty.io/blog/markdown/mobile-testing-tools.md))
- [Understanding refund rate benchmarking](https://adapty.io/blog/refund-rate-metrics-and-benchmarking/): Here’s how to measure and optimize your mobile app’s refund rate so you can set the right user expectations and avoid critical reviews from disgruntled users. ([Markdown](https://adapty.io/blog/markdown/refund-rate-metrics-and-benchmarking.md))
- [How to fund user acquisition without giving up equity](https://adapty.io/blog/user-acquisition-funding/): Compare 5 ways to fund mobile acquisition for mobile apps without selling equity. Learn when factoring, RBF, and debt beat VC for scaling user acquisition campaigns. ([Markdown](https://adapty.io/blog/markdown/user-acquisition-funding.md))
- [Month-over-month growth: calculator and formula](https://adapty.io/blog/month-over-month-growth/): Learn how to measure month-over-month growth with key metrics and calculation formula. Enhance your business insights by understanding and applying these essential growth calculation techniques. ([Markdown](https://adapty.io/blog/markdown/month-over-month-growth.md))
- [How to calculate customer acquisition cost (CAC): Benchmarks to know](https://adapty.io/blog/customer-acquisition-cost/): Here’s how to calculate and optimize your mobile app’s Customer Acquisition Cost (CAC) metric, your CAC payback period, and your LTV-CAC ratio. ([Markdown](https://adapty.io/blog/markdown/customer-acquisition-cost.md))
- [9 subscription economy trends dominating 2026: The complete strategy guide](https://adapty.io/blog/9-subscription-trends-dominating-2025/): Explore key subscription economy trends and fatigue statistics shaping 2026. Learn how consumer behavior is shifting and what it means for your subscription business model. ([Markdown](https://adapty.io/blog/markdown/9-subscription-trends-dominating-2025.md))
- [How to increase app engagement in 2026?](https://adapty.io/blog/how-to-increase-app-engagement/): Explore efficient strategies to boost app engagement in our comprehensive guide. From personalization to push notifications, learn how to captivate your audience, increase user retention, and drive app success. Perfect for app developers and marketers looking to create a more engaging user experience. ([Markdown](https://adapty.io/blog/markdown/how-to-increase-app-engagement.md))
- [App pricing: Guide to pricing tiers and strategies](https://adapty.io/blog/tiered-pricing/): Discover the ultimate guide to tiered pricing strategies for your SaaS. Learn how to optimize your pricing tiers to maximize revenue, enhance user experience, and boost customer retention. Perfect for developers and marketers aiming to elevate their app's success. ([Markdown](https://adapty.io/blog/markdown/tiered-pricing.md))
- [What is web-to-app and how does it work](https://adapty.io/blog/what-is-web-to-app-and-how-does-it-work/): Learn what web-to-app funnels are and how they cut platform fees by 6x, restore full attribution, and boost LTV. Complete guide with examples and best practices. ([Markdown](https://adapty.io/blog/markdown/what-is-web-to-app-and-how-does-it-work.md))
- [How to get paid subscribers for your app: conversion from freemium to premium](https://adapty.io/blog/freemium-to-premium-conversion-techniques/): Upgrade your app monetization strategy with proven freemium to premium conversion techniques. This guide provides insights and tips to help you increase revenue and user engagement for subscription-based apps ([Markdown](https://adapty.io/blog/markdown/freemium-to-premium-conversion-techniques.md))
- [Growth loops: How to use cohort analysis for subscriptions](https://adapty.io/blog/growth-loops/): Discover how to use cohort analysis to drive growth in your business. Learn the fundamentals of growth loops and how to effectively implement cohort analysis for improved customer retention and engagement. ([Markdown](https://adapty.io/blog/markdown/growth-loops.md))
- [What is user stickiness and how to calculate it](https://adapty.io/blog/user-stickiness/): Explore essential metrics and best practices to enhance user stickiness on your platform. Learn strategies to increase engagement and retain users effectively. ([Markdown](https://adapty.io/blog/markdown/user-stickiness.md))
- [How to identify the North Star Metric for your product](https://adapty.io/blog/north-star-metric/): Here's how to identify your product's North Star metric and use it to align all your efforts and drive sustainable growth. Also, see how you can validate it. ([Markdown](https://adapty.io/blog/markdown/north-star-metric.md))
- [Understanding DAU, WAU & MAU active users metrics](https://adapty.io/blog/dau-wau-mau-active-users/): Unlock the secrets of user engagement with our comprehensive guide on DAU, WAU, and MAU. Learn how Daily, Weekly, and Monthly Active Users metrics can transform your digital strategy and drive growth. Ideal for marketers and analytics enthusiasts! ([Markdown](https://adapty.io/blog/markdown/dau-wau-mau-active-users.md))
- [Subscription analytics: why it's hard, and 3 strategies to improve results](https://adapty.io/blog/subscription-analytics-for-mobile-apps/): Adapty has prepared 3 effective answers for you on how to improve subscription analytics for mobile apps. It's not that simple, but we know the solution! ([Markdown](https://adapty.io/blog/markdown/subscription-analytics-for-mobile-apps.md))
- [Recurring revenue in subscription apps: how to earn a predictable income](https://adapty.io/blog/recurring-revenue-in-subscription-apps/): Explore the power of recurring revenue in subscription apps and learn how to maximize your predictable income with proven strategies and techniques. ([Markdown](https://adapty.io/blog/markdown/recurring-revenue-in-subscription-apps.md))
- [Making a sales funnel for your subscription app](https://adapty.io/blog/building-sales-funnel-for-subscription-app/): Discover the secrets to crafting a high-converting click funnel for your subscription app. Boost user engagement, maximize revenue, and grow your subscriber base with our guide. ([Markdown](https://adapty.io/blog/markdown/building-sales-funnel-for-subscription-app.md))
- [Unit economics of a subscription app and how to calculate it](https://adapty.io/blog/unit-economics-subscription-app-and-how-to-calculate-it/): Adapty explains how to calculate unit economics for your subscription-based app. Learn why it's important to check the metrics, such as CAC and LTV. ([Markdown](https://adapty.io/blog/markdown/unit-economics-subscription-app-and-how-to-calculate-it.md))
- [12 key app engagement metrics and how to improve them](https://adapty.io/blog/mobile-app-engagement-metrics/): Discover the 12 essential mobile app engagement metrics to track in 2026. Learn how to measure DAU/MAU, retention, LTV, and more, plus proven strategies to boost user engagement and drive revenue growth. ([Markdown](https://adapty.io/blog/markdown/mobile-app-engagement-metrics.md))
- [How to calculate and interpret Customer Lifetime Value (LTV)](https://adapty.io/blog/customer-lifetime-value-ltv/): Discover how to calculate and enhance Customer Lifetime Value (LTV) for your SaaS product. Learn strategies to maximize LTV, improve customer retention, and drive long-term profitability. Essential reading for marketers and business owners. ([Markdown](https://adapty.io/blog/markdown/customer-lifetime-value-ltv.md))
- [What is offerwall monetization for apps?](https://adapty.io/blog/offerwall-monetization-for-apps/): Explore the benefits of offerwall monetization for mobile apps and games in our comprehensive guide. Learn how to effectively integrate offerwalls to boost user engagement, increase your revenue, and enhance overall app performance. ([Markdown](https://adapty.io/blog/markdown/offerwall-monetization-for-apps.md))
- [What types of apps make the most money?](https://adapty.io/blog/what-apps-make-the-most-money/): Discover which types of apps are the most profitable in today's market. Learn about key trends, successful monetization strategies, and real-world examples of top-grossing app categories. ([Markdown](https://adapty.io/blog/markdown/what-apps-make-the-most-money.md))
- [Beyond the four nines: How we architect for reliability](https://adapty.io/blog/subscription-infrastructure-reliability/): Here's how we built subscription infrastructure with multi-layer caching that stayed up during major 2025 outages. ([Markdown](https://adapty.io/blog/markdown/subscription-infrastructure-reliability.md))
- [Calculating return on ad spend (ROAS) metrics](https://adapty.io/blog/what-is-roas/): Unlock the secrets of Return on Ad Spend (ROAS) with our comprehensive guide. Learn how to calculate ROAS, understand its importance, and improve your marketing ROI. Ideal for marketers and businesses aiming for better ad performance. ([Markdown](https://adapty.io/blog/markdown/what-is-roas.md))
- [App description: tips and best practices for increasing your app downloads](https://adapty.io/blog/app-store-description/): Learn how to create a winning app description with our expert guide. From catchy titles to optimized SEO, get the tips to stand out in the crowded app market! ([Markdown](https://adapty.io/blog/markdown/app-store-description.md))
- [Android vs iOS app development: benefits and challenges](https://adapty.io/blog/android-vs-ios-development/): Explore the key differences between Android and iOS development in this detailed guide. Learn about platform-specific features, development tools, and which operating system is best suited for your app project. ([Markdown](https://adapty.io/blog/markdown/android-vs-ios-development.md))
- [15 mobile app development trends to follow in 2026](https://adapty.io/blog/mobile-app-development-trends-to-follow/): What category or market should you focus on in 2026? Read our latest trends report to find out. ([Markdown](https://adapty.io/blog/markdown/mobile-app-development-trends-to-follow.md))
- [SKErrorDomain Error 0 in iOS apps and how to fix it](https://adapty.io/blog/skerrordomain-error-0/): Find out how to troubleshoot and fix SKErrorDomain Error 0 in iOS applications. Our comprehensive guide breaks down causes, solutions, and preventive measures. ([Markdown](https://adapty.io/blog/markdown/skerrordomain-error-0.md))
- [App onboarding vs. app tutorials: One drives revenue, one doesn't](https://adapty.io/blog/mobile-app-onboarding-vs-tutorials/): 80% of subscription revenue comes from first paywalls. Learn how mobile app onboarding converts vs tutorials - with data from top subscription apps. ([Markdown](https://adapty.io/blog/markdown/mobile-app-onboarding-vs-tutorials.md))
- [Mobile app deep linking in 2026: everything you need to know](https://adapty.io/blog/app-deep-linking/): Explore the landscape of app deep linking. Enhance user experience, boost app discoverability, and optimize your mobile marketing strategy with Adapty! ([Markdown](https://adapty.io/blog/markdown/app-deep-linking.md))
- [SKError codes and how to handle them](https://adapty.io/blog/ios-skerrordomain-error-codes/): The comprehensive list of SKError codes on iOS. What issues can occur during transaction, actions needed from a developer's side, and alerts to be displayed ([Markdown](https://adapty.io/blog/markdown/ios-skerrordomain-error-codes.md))
- [Top reasons for App Store rejections and how to avoid them](https://adapty.io/blog/app-store-rejection/): Uncover the most common reasons for app store rejections and learn practical strategies to avoid them and improve your app’s chances of successful acceptance. ([Markdown](https://adapty.io/blog/markdown/app-store-rejection.md))
- [iPhone vs Android users: A detailed behavioral comparison](https://adapty.io/blog/iphone-vs-android-users/): Discover the unique behaviors of iPhone vs Android users in our in-depth analysis. Explore how brand loyalty, app preferences, spending habits, and tech usage differentiate these groups. Perfect for marketers and tech enthusiasts looking to understand the mobile landscape. ([Markdown](https://adapty.io/blog/markdown/iphone-vs-android-users.md))
- [TAM, SAM, SOM: How to measure market size for your app](https://adapty.io/blog/tam-sam-som/): Learn how to accurately measure your app's market size with our guide on TAM, SAM, and SOM analyses & set realistic growth goals and strategies to achieve them. ([Markdown](https://adapty.io/blog/markdown/tam-sam-som.md))
- [What’s new in SKAdNetwork 4.0](https://adapty.io/blog/whats-new-in-skadnetwork/): Review of all new features of SKAdNetwork 4.0 announced at WWDC 2022: crowd anonimity, 4-digit source identifier, and more. ([Markdown](https://adapty.io/blog/markdown/whats-new-in-skadnetwork.md))
- [IDFA is gone for good. Can you replace it with Facebook API?](https://adapty.io/blog/facebook-anon-id-vs-idfa/): Some people claim that Facebook's anon_id could help replace the IDFA. Let's find out if this is actually the case. ([Markdown](https://adapty.io/blog/markdown/facebook-anon-id-vs-idfa.md))
- [How to build a referral program for your app](https://adapty.io/blog/mobile-app-referral-program/): Learn how to build a mobile app referral program that drives growth. Discover strategies from Dropbox, Uber & Robinhood, plus step-by-step implementation tips. ([Markdown](https://adapty.io/blog/markdown/mobile-app-referral-program.md))
- [iOS 14, IDFA & attribution: global changes in mobile ad market](https://adapty.io/blog/ios-14-idfa-attribution-a-global-change-in-the-mobile-advertising-market/): Apple has decided that starting early 2021, app developers will no longer have access to IDFA by default. ([Markdown](https://adapty.io/blog/markdown/ios-14-idfa-attribution-a-global-change-in-the-mobile-advertising-market.md))
- [How to increase app revenue: Push notifications and targeted messaging](https://adapty.io/blog/how-to-use-push-notifications-to-increase-app-revenue/): Increase subscription app revenue with targeted push notifications: build messaging around Day N cohorts to activate trials, prevent churn, and convert at the right moment. ([Markdown](https://adapty.io/blog/markdown/how-to-use-push-notifications-to-increase-app-revenue.md))
- [10 best practices for your push marketing strategy](https://adapty.io/blog/push-notification-best-practices/): Unlock the full potential of push notifications with our guide on best practices and innovative marketing strategies. Enhance engagement, retention, and conversion rates while delivering personalized and timely messages to your audience. Start optimizing your push notification campaigns now! ([Markdown](https://adapty.io/blog/markdown/push-notification-best-practices.md))
- [How to set up push notifications for your app](https://adapty.io/blog/setting-up-push-notifications/): Discover the best mobile app push notifications solutions to execute your push notification strategy. We'll look at OneSignal, Pushwoosh, WonderPush, and more. ([Markdown](https://adapty.io/blog/markdown/setting-up-push-notifications.md))
- [Top 7 mobile game monetization models in 2026](https://adapty.io/blog/mobile-game-monetization/): Discover the latest mobile game monetization strategies and trends for 2026. Learn how to maximize your game's revenue with in-app purchases, ads, subscriptions, and more. Stay ahead in the competitive mobile gaming market. ([Markdown](https://adapty.io/blog/markdown/mobile-game-monetization.md))
- [What is a SDK? The difference between API and SDK explained](https://adapty.io/blog/what-is-sdk/): Explore the essentials of Software Development Kits (SDKs) and how they differ from APIs in our comprehensive guide. Understand the key components, uses, and advantages of SDKs to enhance your development projects. ([Markdown](https://adapty.io/blog/markdown/what-is-sdk.md))
- [Top 12 ways to monetize your app in 2026](https://adapty.io/blog/mobile-app-monetization-strategies/): Here are all the mobile app monetization strategies you should consider for monetizing your free, freemium, or paid mobile app! ([Markdown](https://adapty.io/blog/markdown/mobile-app-monetization-strategies.md))
- [Google App Campaigns Playbook 2026: Setup, optimization, reporting and best practices](https://adapty.io/blog/google-app-campaigns-playbook-2025/): 2026 Google App Campaigns playbook: latest features like Web to App Connect, AdAttributionKit, YouTube Shorts enhancements, plus best practices for setup, optimization, and reporting. ([Markdown](https://adapty.io/blog/markdown/google-app-campaigns-playbook-2025.md))
- [How to design a paywall for iOS that converts — and doesn’t get your app rejected](https://adapty.io/blog/how-to-design-ios-paywall/): Learn how to build a high-converting iOS paywall that passes App Store review. Real examples, best practices, and tools to test and improve. ([Markdown](https://adapty.io/blog/markdown/how-to-design-ios-paywall.md))
- [SKErrorDomain Error 2 in iOS apps and how to fix it](https://adapty.io/blog/skerrordomain-code-2/): Find out how to troubleshoot and fix SKErrorDomain Code=2 in iOS applications. Our comprehensive guide breaks down causes, solutions, and preventive measures. ([Markdown](https://adapty.io/blog/markdown/skerrordomain-code-2.md))
- [How much does it cost to hire an app developer?](https://adapty.io/blog/hire-mobile-app-developers/): Uncover the costs of hiring a mobile app developer, with insights into hourly rates, project estimates, and factors affecting pricing to budget effectively for your app creation. ([Markdown](https://adapty.io/blog/markdown/hire-mobile-app-developers.md))
- [What is a product matrix and how to use it?](https://adapty.io/blog/product-matrix/): Discover the power of a product matrix with real-world examples, key benefits, and practical applications. Learn how to optimize product strategy and decision-making with this business tool. ([Markdown](https://adapty.io/blog/markdown/product-matrix.md))
- [App Store conversion rate benchmarks](https://adapty.io/blog/app-store-conversion-rate/): Discover the latest App Store conversion rates by category in 2026. Gain insights into key factors driving app installs and optimize your app listing. ([Markdown](https://adapty.io/blog/markdown/app-store-conversion-rate.md))
- [How to get more app reviews: 10 proven strategies](https://adapty.io/blog/how-to-get-more-app-reviews/): Learn proven strategies to get more app reviews and boost your App Store rankings. Discover timing tactics, automation tools, and review management best practices that drive downloads and revenue. ([Markdown](https://adapty.io/blog/markdown/how-to-get-more-app-reviews.md))
- [App Store Small Business Program: Everything developers need to know in 2026](https://adapty.io/blog/app-store-small-business-program/): Save 15% on App Store fees with Apple's Small Business Program. Complete guide: eligibility, enrollment steps, and how to configure your Adapty analytics. ([Markdown](https://adapty.io/blog/markdown/app-store-small-business-program.md))
- [Apple Subscription Offers: Everything you need to know](https://adapty.io/blog/apple-subscription-offers-guide/): Discover the latest Apple Subscription Offers and learn how to integrate them into your app. This comprehensive guide for developers provides insights and practical tips to help you make the most of Apple's subscription services. ([Markdown](https://adapty.io/blog/markdown/apple-subscription-offers-guide.md))
- [Amplitude vs Mixpanel: Which one to choose?](https://adapty.io/blog/amplitude-vs-mixpanel-which-one-to-choose/): Mixpanel vs Amplitude analytics systems comparison: overview of reports, features, and pricing. ([Markdown](https://adapty.io/blog/markdown/amplitude-vs-mixpanel-which-one-to-choose.md))
- [How to build an ideal paywall for a mobile app: a comprehensive guide](https://adapty.io/blog/how-to-design-a-paywall-for-a-mobile-app/): Looking for ways to create an effective, convertible, perfect paywall for your mobile app? Adapty tells you the most progressive ways to do it! ([Markdown](https://adapty.io/blog/markdown/how-to-design-a-paywall-for-a-mobile-app.md))
- [Alternative payments in the App Store: All you need to know](https://adapty.io/blog/alternative-payments-in-the-app-store/): How the 2025 Epic v. Apple ruling and EU Digital Markets Act reshaped App Store alternative payments — current rules, fees, and implementation guidance by region. ([Markdown](https://adapty.io/blog/markdown/alternative-payments-in-the-app-store.md))
- [Apple’s peer group benchmarks: are they any good?](https://adapty.io/blog/apples-peer-group-benchmarks-are-they-any-good/): Looking to improve your app's performance on the App Store? Check out our comprehensive guide on utilizing Apple’s peer group benchmarks to enhance your optimization strategy. Discover the key metrics and insights you need to stay ahead of the competition. ([Markdown](https://adapty.io/blog/markdown/apples-peer-group-benchmarks-are-they-any-good.md))
- [WWDC25 summary: What Apple announced and what does it mean for app developers?](https://adapty.io/blog/wwdc25-what-apple-announced/): WWDC25: AI-powered App Store discovery, 100+ new analytics, on-device LLMs, and tools that will transform your app's growth. Here's what matters most. ([Markdown](https://adapty.io/blog/markdown/wwdc25-what-apple-announced.md))
- [Native vs hybrid apps: Key differences](https://adapty.io/blog/native-vs-hybrid-apps/): Explore native vs hybrid apps in depth. Learn how they differ in performance, UX, cost, and scalability to choose the right development approach. ([Markdown](https://adapty.io/blog/markdown/native-vs-hybrid-apps.md))
- [Tiktok ads formats and types explained](https://adapty.io/blog/tiktok-advertising-formats/): Learn about TikTok advertising formats and specs, including the most common types of TikTok ads and when to use each one. ([Markdown](https://adapty.io/blog/markdown/tiktok-advertising-formats.md))
- [How to fix your app onboarding flow (Real A/B test data inside)](https://adapty.io/blog/how-to-fix-your-onboarding-flow/): Boost activation and stop losing users at onboarding. Discover 7 mobile app onboarding best practices, backed by real A/B test data from top converting apps. ([Markdown](https://adapty.io/blog/markdown/how-to-fix-your-onboarding-flow.md))
- [How to build app onboarding flows that convert?](https://adapty.io/blog/how-to-build-app-onboarding-flows-that-convert/): Create an app onboarding flow that actually converts. 77% of users never return after 3 days, learn how to reduce drop off, build trust, and drive long term revenue. ([Markdown](https://adapty.io/blog/markdown/how-to-build-app-onboarding-flows-that-convert.md))
- [Flutter vs Kotlin: Which one to choose for your project?](https://adapty.io/blog/flutter-vs-kotlin/): Explore the comprehensive comparison of Flutter vs Kotlin for app development. Understand the strengths, use cases, and performance of each to make an informed choice. Perfect for developers and decision-makers looking to leverage the latest technology trends. ([Markdown](https://adapty.io/blog/markdown/flutter-vs-kotlin.md))
- [10 types of mobile app paywalls and conversion hacks they use](https://adapty.io/blog/the-10-types-of-mobile-app-paywalls/): Are you a mobile app developer or owner looking to monetize your app? Check out our guide on the top 10 popular types of paywalls for mobile apps. From standard to donation paywalls, we'll cover the pros and cons of each strategy to help you choose the best fit for your app and target audience. ([Markdown](https://adapty.io/blog/markdown/the-10-types-of-mobile-app-paywalls.md))
- [How to pass an App Store review: Recommendations for a subscription-based app](https://adapty.io/blog/how-to-pass-app-store-review/): Master the App Store review process with our comprehensive guide! Learn the latest guidelines, tips, and best practices to ensure your app gets approved swiftly and seamlessly. ([Markdown](https://adapty.io/blog/markdown/how-to-pass-app-store-review.md))
- [App pricing models: How to choose a price strategy for your app](https://adapty.io/blog/app-pricing-models/): Learn how app pricing models work, explore the most effective monetization strategies, and choose the right pricing model to grow revenue and retention. ([Markdown](https://adapty.io/blog/markdown/app-pricing-models.md))
- [What does “Restore purchase” mean?](https://adapty.io/blog/what-does-restore-purchase-mean/): Learn what “Restore Purchase” means, how it works on iOS and Android, and why it’s critical for subscription apps. ([Markdown](https://adapty.io/blog/markdown/what-does-restore-purchase-mean.md))
- [How to share apps with family or friends on iOS and Android](https://adapty.io/blog/app-purchases-family-sharing/): Discover the step-by-step process to share your apps and in-app purchases with your friends or family, saving money together. ([Markdown](https://adapty.io/blog/markdown/app-purchases-family-sharing.md))
- [How to enable developer options in Android?](https://adapty.io/blog/how-to-turn-on-developer-mode-android/): Step-by-step guide to enable Android Developer Options — unlock USB debugging, mock locations, performance tweaks, and other advanced settings for testing and customization. ([Markdown](https://adapty.io/blog/markdown/how-to-turn-on-developer-mode-android.md))
- [How adding onboarding friction before your app's paywall can grow your revenue](https://adapty.io/blog/how-friction-can-grow-your-apps-revenue/): Learn why a bit of friction before your app paywall can actually increase conversions and subscription revenue. Discover onboarding tactics that qualify users, highlight value, and improve paywall performance. ([Markdown](https://adapty.io/blog/markdown/how-friction-can-grow-your-apps-revenue.md))
- [Paywall Newsletter #25: Cloudy with a chance of conversions](https://adapty.io/blog/paywall-newsletter-25/): Learn how weather apps design paywalls that convert. See what works for them and what you can apply to your own app. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-25.md))
- [Mobile app analytics stack: UA, monetization & product metrics explained](https://adapty.io/blog/app-analytics-stack-explained/): Learn how to scale your subscription app with data-driven insights. Discover how key mobile app metrics connect and impact growth when analyzed together. ([Markdown](https://adapty.io/blog/markdown/app-analytics-stack-explained.md))
- [Going from $10K to $100K MRR: 7 questions that unlock app growth](https://adapty.io/blog/unlocking-growth-to-100k-mrr/): Learn how to grow your mobile app from $10K to $100K MRR with smart analytics, paid ads, AI creatives, and sustainable growth tactics. ([Markdown](https://adapty.io/blog/markdown/unlocking-growth-to-100k-mrr.md))
- [How Adapty keeps running when (almost) nothing else does](https://adapty.io/blog/how-adapty-keeps-running/): Discover how Adapty built infrastructure that keeps 15,000+ apps running and earning 24/7. ([Markdown](https://adapty.io/blog/markdown/how-adapty-keeps-running.md))
- [Turn tomorrow’s revenue into today’s growth: Introducing Adapty Finance](https://adapty.io/blog/introducing-adapty-finance/): Turn tomorrow's app revenue into today's growth capital with Adapty Finance. Get up to 85% of your earned App Store/Google Play revenue in 1-2 days. No debt, no equity risk. ([Markdown](https://adapty.io/blog/markdown/introducing-adapty-finance.md))
- [Quickstart Adapty setup guide: Flutter](https://adapty.io/blog/quickstart-adapty-setup-guide-flutter/): Step-by-step guide to integrate the Adapty SDK in a Flutter app — display paywalls and process in-app purchases on iOS and Android in under 60 minutes. ([Markdown](https://adapty.io/blog/markdown/quickstart-adapty-setup-guide-flutter.md))
- [Paywall Newsletter #26: Smart paywalls from plant apps](https://adapty.io/blog/paywall-newsletter-26/): A closer look at plant care paywalls shows surprising lessons in pricing and packaging in Adapty's Paywall Newsletter ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-26.md))
- [Quickstart Adapty setup guide: Android](https://adapty.io/blog/quickstart-adapty-setup-guide-android/): Step-by-step guide to integrate the Adapty SDK in an Android app with Kotlin and Jetpack Compose — display paywalls and process in-app purchases in under 60 minutes. ([Markdown](https://adapty.io/blog/markdown/quickstart-adapty-setup-guide-android.md))
- [Paywall Newsletter #24: Keeping your focus](https://adapty.io/blog/paywall-newsletter-24/): With so many distractions around, users pay to stay focused. We broke down how focus tool apps convert, and what really works for them. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-24.md))
- [Quickstart Adapty setup guide: React Native with Expo](https://adapty.io/blog/quickstart-adapty-setup-guide-react-native-with-expo/): Step-by-step guide to integrate the Adapty SDK in a React Native app built with Expo — display paywalls and process in-app purchases in under 60 minutes. ([Markdown](https://adapty.io/blog/markdown/quickstart-adapty-setup-guide-react-native-with-expo.md))
- [Quickstart Adapty Setup Guide: iOS with UIKit](https://adapty.io/blog/quickstart-adapty-setup-guide-ios-with-uikit/): Step-by-step guide to integrate the Adapty SDK in an iOS UIKit app — display paywalls and process in-app purchases in under 30 minutes. ([Markdown](https://adapty.io/blog/markdown/quickstart-adapty-setup-guide-ios-with-uikit.md))
- [Clearer docs, faster integrations: What’s new at Adapty](https://adapty.io/blog/blog-adapty-sdk-docs-update/): Adapty’s docs just got a major upgrade: clearer structure, platform-specific SDK guides, Quickstart steps, and LLM-ready pages for faster integrations. ([Markdown](https://adapty.io/blog/markdown/blog-adapty-sdk-docs-update.md))
- [Growing mobile in-app subscription conversion rates: the right way](https://adapty.io/blog/growing-mobile-in-app-subscriptions-the-right-way/): Learn how to increase your mobile in-app subscription conversion rates with these proven strategies and techniques. Get more subscribers and maximize your revenue today. ([Markdown](https://adapty.io/blog/markdown/growing-mobile-in-app-subscriptions-the-right-way.md))
- [What is hybrid mobile app development?](https://adapty.io/blog/what-is-hybrid-app/): Discover what a hybrid app is, explore real-world examples, and learn about the key benefits of using hybrid apps for your business. This comprehensive guide covers everything from development to deployment. ([Markdown](https://adapty.io/blog/markdown/what-is-hybrid-app.md))
- [How to retrieve active purchases and subscription change for Android](https://adapty.io/blog/retrieving-active-in-app-purchases-and-subscription-change-for-android/): Discover how to effectively retrieve and manage active in-app purchases and subscription changes for Android applications. Learn best practices and techniques to ensure a better user experiences and optimize revenue. ([Markdown](https://adapty.io/blog/markdown/retrieving-active-in-app-purchases-and-subscription-change-for-android.md))
- [How to A/B test free trials on iOS](https://adapty.io/blog/how-to-ab-test-free-trials-on-ios/): Apple’s rules make A/B testing free trials tricky. This guide breaks down three workarounds that help you compare trial lengths and boost LTV ([Markdown](https://adapty.io/blog/markdown/how-to-ab-test-free-trials-on-ios.md))
- [How to feed ad platforms the best signals and reduce your CAC](https://adapty.io/blog/how-to-lower-cac-with-ad-platform-signals/): Discover how to lower customer acquisition costs by sending high-quality signals to ad platforms. Boost campaign performance with smarter data strategies. ([Markdown](https://adapty.io/blog/markdown/how-to-lower-cac-with-ad-platform-signals.md))
- [Mobile advertising: everything you need to know in 2025](https://adapty.io/blog/mobile-advertising/): Stay ahead in the dynamic world of mobile advertising. Explore the latest trends, formats, targeting strategies for impactful campaigns in 2025 with Adapty! ([Markdown](https://adapty.io/blog/markdown/mobile-advertising.md))
- [Why Firebase doesn’t work for mobile paywall A/B testing (+ a better alternative)](https://adapty.io/blog/firebase-a-b-testing-mobile-app-paywalls/): Three key limitations of Firebase A/B testing when it comes to A/B testing mobile app paywalls and running personalization experiments. ([Markdown](https://adapty.io/blog/markdown/firebase-a-b-testing-mobile-app-paywalls.md))
- [How to promote App Store in-app purchases on iOS?](https://adapty.io/blog/how-to-promote-app-store-in-app-purchases-on-ios/): How promoted in-app purchases on iOS work and how to set them up in App Store Connect — drive conversions from the App Store page before users even install your app. ([Markdown](https://adapty.io/blog/markdown/how-to-promote-app-store-in-app-purchases-on-ios.md))
- [Mobile app paywall A/B testing: How to get started](https://adapty.io/blog/mobile-app-paywall-ab-testing/): This mobile app paywall A/B testing guide shows you everything you need to run winning mobile app paywall A/B tests and a quality experimentation program. ([Markdown](https://adapty.io/blog/markdown/mobile-app-paywall-ab-testing.md))
- [Understanding Google Play Billing Library 5](https://adapty.io/blog/google-play-billing-library-5-0-overview/): Our review of Google Play Billing Library 5: new subscription model, in-app messaging, backward compatibility, and more. ([Markdown](https://adapty.io/blog/markdown/google-play-billing-library-5-0-overview.md))
- [RevenueCat alternatives: Why I switched to Adapty for my indie weather app](https://adapty.io/blog/revenuecat-alternatives-why-i-switched-to-adapty/): Find the best RevenueCat alternative for your app. I compared StoreKit, RevenueCat, and Adapty for subscription management, paywalls, and A/B testing. ([Markdown](https://adapty.io/blog/markdown/revenuecat-alternatives-why-i-switched-to-adapty.md))
- [What is App Tracking Transparency (ATT)?](https://adapty.io/blog/app-tracking-transparency/): Explore Apple's App Tracking Transparency (ATT) framework, designed to enhance user privacy by empowering iOS users to control which apps can track their activity across other apps and websites. Learn how ATT works, its impact on digital advertising, and tips for compliance. ([Markdown](https://adapty.io/blog/markdown/app-tracking-transparency.md))
- [Step-by-step app funnel analysis guide](https://adapty.io/blog/app-funnels-analysis-guide/): Discover how to effectively analyze app funnels to optimize user experience, increase user retention, and maximize revenue. Learn proven strategies and best practices in our comprehensive guide. ([Markdown](https://adapty.io/blog/markdown/app-funnels-analysis-guide.md))
- [In-app purchases initialization with Swift](https://adapty.io/blog/product-optimization-for-ios/): Learn how to optimize your SKProduct listings for iOS and provide seamless restore purchase functionality to your users. This article provides Storekit restore purchases examples to help you improve the user experience and increase revenue for your app. ([Markdown](https://adapty.io/blog/markdown/product-optimization-for-ios.md))
- [SKErrorDomain Error 4 in iOS apps and how to fix it](https://adapty.io/blog/skerrordomain-code-4/): Find out how to troubleshoot and fix SKErrorDomain Code=4 in iOS applications. Our comprehensive guide breaks down causes, solutions, and preventive measures. ([Markdown](https://adapty.io/blog/markdown/skerrordomain-code-4.md))
- [New U.S. ruling on external iOS payments](https://adapty.io/blog/new-us-ruling-on-external-ios-payments/): Apple can no longer charge fees on external iOS payments. Discover the opportunities, hidden costs, and strategic considerations for app developers. ([Markdown](https://adapty.io/blog/markdown/new-us-ruling-on-external-ios-payments.md))
- [Paywall Newsletter #23: Education made profitable](https://adapty.io/blog/paywall-newsletter-23/): What does it take to convert users in education apps? We analyzed paywalls from “study essentials” apps to see what drives subscriptions. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-23.md))
- [How to use TikTok ads for subscription apps?](https://adapty.io/blog/how-to-use-tiktok-ads-for-subscription-apps/): TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on. ([Markdown](https://adapty.io/blog/markdown/how-to-use-tiktok-ads-for-subscription-apps.md))
- [Paywall Newsletter #14](https://adapty.io/blog/paywall-newsletter-14/): Paywall Newsletter #14 — Steve P. Young (App Masters) breaks down paywalls from Remove Objects and Productive, sharing insights on pricing tiers and trial toggle design. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-14.md))
- [Paywall Newsletter #13](https://adapty.io/blog/paywall-newsletter-13/): Paywall Newsletter #13 — David Sánchez-Camacho García reviews real-world paywalls from ToonMe, Secret Photo Vault, and others, with takeaways on copy, animation, and dark patterns. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-13.md))
- [Paywall Newsletter #16](https://adapty.io/blog/paywall-newsletter-16/): In the new issue of the paywall newsletter, we compare minimal and excessive. Find out which way of presenting information on the paywall is more profitable. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-16.md))
- [Paywall Newsletter #15](https://adapty.io/blog/paywall-newsletter-15/): In this issue of the Paywall Newsletter — insights for paywalls from our latest "State of In-App Subscriptions in the US 2023" report based on 30M transactions. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-15.md))
- [Paywall Newsletter #2](https://adapty.io/blog/mobile-paywall-newsletter-2/): The second issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-2.md))
- [How to validate server-side transactions with Apple's App Store Server API](https://adapty.io/blog/validating-iap-with-app-store-server-api/): Replace the deprecated verifyReceipt with Apple's App Store Server API for server-side IAP validation — JWT auth, real-time subscription status, and implementation examples. ([Markdown](https://adapty.io/blog/markdown/validating-iap-with-app-store-server-api.md))
- [Processing Android in-app purchases with the Google Play Billing Library](https://adapty.io/blog/android-in-app-purchases-with-google-play-billing-library/): Step-by-step tutorial on processing in-app purchases for Android apps with examples from starting the purchase process to Google Play Library integration test ([Markdown](https://adapty.io/blog/markdown/android-in-app-purchases-with-google-play-billing-library.md))
- [Paywall Newsletter #22: From calories to conversions](https://adapty.io/blog/paywall-newsletter-22/): How do top-performing calorie counter apps make people subscribe? We studied their paywalls to understand what works and what they could test to drive even better results. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-22.md))
- [Navigating in-app subscription refunds, part 2](https://adapty.io/blog/how-to-make-adapty-free/): Refund Saver fights unfair refunds for you — no extra work needed. Most apps recover enough to cover Adapty’s cost. Flip the switch and start saving. ([Markdown](https://adapty.io/blog/markdown/how-to-make-adapty-free.md))
- [Navigating in-app subscription refunds, part 3](https://adapty.io/blog/refund-saver/): Refund Saver recovers 2-3% of lost revenue by winning 80% of disputes and cutting refund rates by 50%. Learn how it works—and why it pays for itself. ([Markdown](https://adapty.io/blog/markdown/refund-saver.md))
- [Adapty October Update: Members and Roles, Faster Charts](https://adapty.io/blog/adapty-october-update-members-and-roles-faster-charts/): What's new in Adapty in October: Members and Roles, Faster Charts ([Markdown](https://adapty.io/blog/markdown/adapty-october-update-members-and-roles-faster-charts.md))
- [#1 growth consultant in the world](https://adapty.io/blog/subhub-podcast-8-thomas-petit-aka-thomasbcn/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Thomas Petit aka @Thomasbcn ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-8-thomas-petit-aka-thomasbcn.md))
- [Cohort analysis for mobile apps: How to reduce churn rates](https://adapty.io/blog/cohort-analysis-mobile-subscriptions/): Learn how cohort analysis can help you see if your mobile app is profitable with our detailed example ([Markdown](https://adapty.io/blog/markdown/cohort-analysis-mobile-subscriptions.md))
- [How to sell a mobile app? Your comprehensive guide](https://adapty.io/blog/how-to-sell-a-mobile-app/): Your app is an asset, an asset that can be sold. Let's figure out where to sell, whom to sell, and how investors usually evaluate apps. ([Markdown](https://adapty.io/blog/markdown/how-to-sell-a-mobile-app.md))
- [Paywall Newsletter #21: How travel apps convert users](https://adapty.io/blog/paywall-newsletter-21/): We analyzed large and small travel apps and their paywalls to uncover how they convince users to subscribe. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-21.md))
- [The art of conversion: How Health & Fitness apps nail upselling on iOS](https://adapty.io/blog/how-health-and-fitness-apps-nail-upselling-on-ios/): Why do Health & Fitness apps convert so effectively? We break down the funnels of three top apps to uncover the upselling strategies and product tactics behind their success. ([Markdown](https://adapty.io/blog/markdown/how-health-and-fitness-apps-nail-upselling-on-ios.md))
- [State of in-app subscriptions 2025: everything you need to know in 10 minutes](https://adapty.io/blog/state-of-in-app-subscriptions-2025-in-10-minutes/): The 2025 in-app subscriptions market in 10 minutes — key findings from $1.9B in revenue across 11,000+ apps: weekly plans, pricing trends, and what's driving growth. ([Markdown](https://adapty.io/blog/markdown/state-of-in-app-subscriptions-2025-in-10-minutes.md))
- [Is Apple's new EU in-app purchase fee system more complex than ever?](https://adapty.io/blog/apple-eu-in-app-purchase-fee-system-2025/): Apple replaced its €0.50 in-app purchase fee with a complex multi-tier system (2-13%) to comply with EU rules. Should developers switch? Full breakdown. ([Markdown](https://adapty.io/blog/markdown/apple-eu-in-app-purchase-fee-system-2025.md))
- [How to go from product-market fit to profit in your subscription app](https://adapty.io/blog/from-pmf-to-profit-in-subscription-app/): Daniel Layfield on scaling subscription apps from product-market fit to profit — when to start monetizing, how to price, and avoiding common traps. Lessons from $10M→$50M ARR at Codecademy. ([Markdown](https://adapty.io/blog/markdown/from-pmf-to-profit-in-subscription-app.md))
- [How to build personalized paywalls with user attributes and Adapty segments](https://adapty.io/blog/how-to-build-personalized-paywalls/): Learn how to build personalized paywalls using HealthKit workout data and Adapty user segments. Complete guide with SwiftUI code examples for higher conversion. ([Markdown](https://adapty.io/blog/markdown/how-to-build-personalized-paywalls.md))
- [How to add Android in-app purchases to your app in 10 minutes](https://adapty.io/blog/add-android-in-app-purchases-to-your-app/): Learn to add Android in-app purchases using Adapty SDK and Jetpack Compose. Complete tutorial with code examples, 10-minute setup guide. ([Markdown](https://adapty.io/blog/markdown/add-android-in-app-purchases-to-your-app.md))
- [Quickstart Adapty setup guide: iOS with SwiftUI](https://adapty.io/blog/quickstart-adapty-setupguide-ios-with-swiftui/): Learn how to integrate Adapty SDK into your iOS SwiftUI app in under 60 minutes. Complete tutorial with step-by-step code examples. ([Markdown](https://adapty.io/blog/markdown/quickstart-adapty-setupguide-ios-with-swiftui.md))
- [Why Japanese ASO creatives need a different strategy](https://adapty.io/blog/why-japanese-aso-creatives-need-different-strategy/): Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO creatives for Japan. ([Markdown](https://adapty.io/blog/markdown/why-japanese-aso-creatives-need-different-strategy.md))
- [How to reduce early churn and activate the second session](https://adapty.io/blog/how-to-reduce-early-churn/): Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work. ([Markdown](https://adapty.io/blog/markdown/how-to-reduce-early-churn.md))
- [Why your web-to-app funnel is broken and how to fix it](https://adapty.io/blog/why-your-web-to-app-funnel-is-broken-and-how-to-fix-it/): Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel. ([Markdown](https://adapty.io/blog/markdown/why-your-web-to-app-funnel-is-broken-and-how-to-fix-it.md))
- [Paywall Newsletter #20: Apps built by women, loved by thousands](https://adapty.io/blog/paywall-newsletter-20/): Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-20.md))
- [How to optimize ASO for Japan and why direct translations won't work](https://adapty.io/blog/how-to-optimize-aso-for-japan/): Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy. ([Markdown](https://adapty.io/blog/markdown/how-to-optimize-aso-for-japan.md))
- [February Adapty updates: Rich text, smarter taxes, and more](https://adapty.io/blog/february-adapty-updates-rich-text-smarter-taxes-and-more/): February brought exciting improvements, from richer paywall customization to enhanced revenue tracking. Check Adapty updates ([Markdown](https://adapty.io/blog/markdown/february-adapty-updates-rich-text-smarter-taxes-and-more.md))
- [What Japanese paywalls look like and why Western strategies won’t work](https://adapty.io/blog/what-japanese-paywalls-look-like-and-why-western-strategies-wont-work/): Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success. ([Markdown](https://adapty.io/blog/markdown/what-japanese-paywalls-look-like-and-why-western-strategies-wont-work.md))
- [How Japanese apps onboard users and how it differs from the West](https://adapty.io/blog/how-japanese-apps-onboard-users/): Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know. ([Markdown](https://adapty.io/blog/markdown/how-japanese-apps-onboard-users.md))
- [Adapty updates in January: Web API, AI translation in Paywall Builder and new integrations](https://adapty.io/blog/january-adapty-updates/): Track web purchases, auto-translate paywalls, and optimize subscriptions with Adapty updates in January. Smarter integrations, better insights, more growth. ([Markdown](https://adapty.io/blog/markdown/january-adapty-updates.md))
- [Paywall Newsletter #19](https://adapty.io/blog/paywall-newsletter-19/): We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself). ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-19.md))
- [Navigating in-app subscription refunds, part 1](https://adapty.io/blog/what-refunds-are-why-they-matter/): Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily. ([Markdown](https://adapty.io/blog/markdown/what-refunds-are-why-they-matter.md))
- [Adapty updates in December: New year, new features!](https://adapty.io/blog/adapty-updates-in-december/): Start 2025 strong with Adapty’s latest updates: Refund Saver, video paywalls, auto-translation, smarter cohorts, and more tools for app growth. ([Markdown](https://adapty.io/blog/markdown/adapty-updates-in-december.md))
- [Adapty Wrapped 2024: celebrate your growth](https://adapty.io/blog/adapty-wrapped/): Discover your 2024 milestones with Adapty Wrapped. Celebrate your growth, share your wins, and enter to win app growth mentorship sessions! ([Markdown](https://adapty.io/blog/markdown/adapty-wrapped.md))
- [Adapty November updates: Refund Saver, new paywall builder features, win-back offers and more](https://adapty.io/blog/adapty-updates-in-november/): Refund Saver, new paywall builder features, win-back offers and more to make your app better and your work easier. ([Markdown](https://adapty.io/blog/markdown/adapty-updates-in-november.md))
- [How to cut your app’s subscription refund rate by 40% in 15 days?](https://adapty.io/blog/how-to-cut-your-apps-subscription-refund-rate/): Refunds drain your profits. Each one chips away at your revenue, and many are unjustified. Here’s everything you need to know to reduce your refund rate. ([Markdown](https://adapty.io/blog/markdown/how-to-cut-your-apps-subscription-refund-rate.md))
- [Paywall Newsletter #18](https://adapty.io/blog/paywall-newsletter-18/): In the 18th issue our expert shares tips on how to use paywall length, multiple plans, trial toggles, and other features to boost your paywall. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-18.md))
- [How to pitch your app idea to investors and get funded](https://adapty.io/blog/how-to-pitch-app-idea-to-investors/): Here’s how to pitch your mobile app idea to investors. Learn how to research your pitch deck, write the copy, and present it for maximum impact to get funded. ([Markdown](https://adapty.io/blog/markdown/how-to-pitch-app-idea-to-investors.md))
- [How to get your first subscribers: Steve P. Young’s advice for indie developers](https://adapty.io/blog/how-to-get-your-first-subscribers/): Getting traction with your app isn’t easy, especially when you’re starting with no downloads or paying customers. Steve P. Young’s advice for indie developers. ([Markdown](https://adapty.io/blog/markdown/how-to-get-your-first-subscribers.md))
- [What is a soft launch (and how to do it for your app)?](https://adapty.io/blog/soft-launch-meaning/): Discover how soft launches for mobile apps can help optimize your new app or update for a more successful full release. ([Markdown](https://adapty.io/blog/markdown/soft-launch-meaning.md))
- [Adapty updates in September: Paywall Builder for Android, win-back offers, and more](https://adapty.io/blog/adapty-updates-september-2024/): Check out Adapty’s September updates: Paywall Builder for Android, win-back offers, and improved install tracking. Better tools to make your app thrive. ([Markdown](https://adapty.io/blog/markdown/adapty-updates-september-2024.md))
- [Adapty updates in August: Faster Funnels, hot webinars, and more](https://adapty.io/blog/adapty-updates-august-2024/): Fresh updates in August: Check out faster Funnels, view the recordings of our useful webinars, and learn more about indie-development in a new expert article. ([Markdown](https://adapty.io/blog/markdown/adapty-updates-august-2024.md))
- [Why predictive analytics is important for mobile app growth](https://adapty.io/blog/predictive-analytics-for-mobile-apps/): Discover how predictive analytics boosts mobile app revenue growth by forecasting sales, revenue, and retention, and helping you make proactive decisions today. ([Markdown](https://adapty.io/blog/markdown/predictive-analytics-for-mobile-apps.md))
- [From corporate to indie: How and when to make the transition](https://adapty.io/blog/how-and-when-to-go-indie/): In this guide by Antoine van der Lee, you'll learn about when the time is right to go indie and how to make this transition the most effective and safe. ([Markdown](https://adapty.io/blog/markdown/how-and-when-to-go-indie.md))
- [Adapty updates in July: Test devices and new calculations for cohorts](https://adapty.io/blog/adapty-updates-july-2024/): Check the latest Adapty updates, including enhancements to cohort calculations and a handy feature for testing paywalls on your devices. ([Markdown](https://adapty.io/blog/markdown/adapty-updates-july-2024.md))
- [Migrate from Glassfy to Adapty — get 6 months of Pro+ plan for free](https://adapty.io/blog/migrate-from-glassfy-to-adapty/): Glassfy service will be ending in December 2024. Move to Adapty and get 6 months free on Pro+ plan. Seamless migration in one day. ([Markdown](https://adapty.io/blog/markdown/migrate-from-glassfy-to-adapty.md))
- [Adapty updates in June: New Paywall Builder and 2024 subscription report](https://adapty.io/blog/adapty-updates-june-2024/): This June Adapty shares two huge updates: Major Paywall Builder update and the "State of In-App Subscriptions 2024" report. Find more details in the post! ([Markdown](https://adapty.io/blog/markdown/adapty-updates-june-2024.md))
- [Adapty Conf Warsaw 2024: Unlocking app growth](https://adapty.io/blog/adapty-conf-warsaw-2024/): Explore the highlights of Adapty Conf Warsaw 2024, where industry experts shared insights on mobile app growth, subscription models, web-to-app, and much more! ([Markdown](https://adapty.io/blog/markdown/adapty-conf-warsaw-2024.md))
- [WWDC24: What’s new for app developers?](https://adapty.io/blog/wwdc24-whats-new-for-app-developers/): View WWDC24 highlights regarding mobile apps, in-app subscriptions, and marketing: Swift 6, Xcode 16, StoreKit, Localization, App Store Connect. ([Markdown](https://adapty.io/blog/markdown/wwdc24-whats-new-for-app-developers.md))
- [May updates: CDN for A/B testing and upgraded Cohorts](https://adapty.io/blog/adapty-may-2024-updates/): Check out Adapty May updates: New features for paywall CDN caching and ARPU and Installs added to the Cohorts chart. ([Markdown](https://adapty.io/blog/markdown/adapty-may-2024-updates.md))
- [Google I/O 2024 updates: What's new for in-app subscriptions?](https://adapty.io/blog/google-io-2024-subscription-updates/): Check the most timportant in-app subscription updates from Google I/O 2024. New features in Google Play Market for developers and marketers. ([Markdown](https://adapty.io/blog/markdown/google-io-2024-subscription-updates.md))
- [April updates: Email reporting and conversion chart updates](https://adapty.io/blog/adapty-april-2024-updates/): In April we focused on two major updates: Improvement of the Conversion chart and email reporting. Learn more about how these updates should make your interaction with Adapty easier. ([Markdown](https://adapty.io/blog/markdown/adapty-april-2024-updates.md))
- [Average revenue per unit (ARPU) explained](https://adapty.io/blog/average-revenue-per-unit-arpu/): Discover the meaning of Average Revenue Per Unit (ARPU) and learn how to calculate it with step-by-step formulas. Enhance your understanding of this crucial financial metric to optimize your business's revenue analysis. ([Markdown](https://adapty.io/blog/markdown/average-revenue-per-unit-arpu.md))
- [March updates: Remote Config upgrade, Stripe on the Free plan, and more](https://adapty.io/blog/adapty-march-2024-updates/): Check out Adapty March updates: Remote Config got many JSON improvements, the Stripe integration is now free, iOS SDK now supports visionOS, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-march-2024-updates.md))
- [What is deferred deep linking and how does it work?](https://adapty.io/blog/deferred-deep-linking/): Discover the power of deferred deep linking in our latest article. Learn how it directs users to specific content within apps, even upon first install, enhancing user experience and improving app engagement. Understand the mechanics behind this technology and its impact on marketing strategies. ([Markdown](https://adapty.io/blog/markdown/deferred-deep-linking.md))
- [New App Store business terms for the EU: To adopt or not to adopt?](https://adapty.io/blog/app-store-business-terms-in-the-eu/): We’ve analyzed the new App Store terms for the EU and found out which conditions will be the most profitable for the EU developers. ([Markdown](https://adapty.io/blog/markdown/app-store-business-terms-in-the-eu.md))
- [February updates: New Paywall Builder features, A/B test prediction, and more](https://adapty.io/blog/adapty-february-2024-updates/): February 2024 product updates from Adapty: new Paywall Builder features like close button delays, custom fonts, dynamic user tags, and improvements to A/B test predictions. ([Markdown](https://adapty.io/blog/markdown/adapty-february-2024-updates.md))
- [How to set up Universal Links on iOS for deep linking](https://adapty.io/blog/ios-universal-links/): Learn how to integrate your iOS app with your website using universal links for deep linking. This step-by-step guide covers everything from enabling universal links in your app to handling deep links for a cohesive user experience. ([Markdown](https://adapty.io/blog/markdown/ios-universal-links.md))
- [How to run a PR campaign for your mobile app?](https://adapty.io/blog/pr-campaign-for-mobile-app/): Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight. ([Markdown](https://adapty.io/blog/markdown/pr-campaign-for-mobile-app.md))
- [Winter holiday updates: Stripe, faster analytics, and much more!](https://adapty.io/blog/adapty-january-2024-updates/): Adapty's winter 2024 updates: 5× faster analytics charts, Stripe payment integration, mobile-friendly UI, and a new Overview dashboard for at-a-glance app metrics. ([Markdown](https://adapty.io/blog/markdown/adapty-january-2024-updates.md))
- [Kotlin vs Java: Which is better for Android app development?](https://adapty.io/blog/kotlin-vs-java/): Explore the Kotlin vs. Java debate for Android app development in our comprehensive article. Understand the pros and cons, performance comparisons, and practical insights to help you choose the best programming language for your next mobile app project. ([Markdown](https://adapty.io/blog/markdown/kotlin-vs-java.md))
- [Myths and mistakes of paywall A/B testing](https://adapty.io/blog/myths-and-mistakes-of-paywall-ab-testing/): Debunking the most common myths about paywall A/B testing — remote config safety, Firebase's limits — and the practical mistakes that hold teams back from running real experiments. ([Markdown](https://adapty.io/blog/markdown/myths-and-mistakes-of-paywall-ab-testing.md))
- [November updates: Live A/B test editing, pie charts, and more](https://adapty.io/blog/adapty-november-2023-updates/): New in Adapty in November: The A/B test editing flow reworked, pie charts are now available in analytics, and more options for Paywall Builder. ([Markdown](https://adapty.io/blog/markdown/adapty-november-2023-updates.md))
- [How to increase mobile app subscriptions with holiday marketing strategy](https://adapty.io/blog/growing-mobile-in-app-subscriptions-with-holiday-marketing/): A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue. ([Markdown](https://adapty.io/blog/markdown/growing-mobile-in-app-subscriptions-with-holiday-marketing.md))
- [Black Friday: Ways to present sales in your app](https://adapty.io/blog/black-friday-paywalls/): Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you. ([Markdown](https://adapty.io/blog/markdown/black-friday-paywalls.md))
- [Paywall Newsletter #17](https://adapty.io/blog/paywall-newsletter-17/): The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it. ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-17.md))
- [A complete guide to content marketing for mobile apps](https://adapty.io/blog/content-marketing-strategy-for-apps/): A complete content marketing playbook for mobile app developers — how to attract, engage, and retain users with cost-effective content that drives installs and revenue. ([Markdown](https://adapty.io/blog/markdown/content-marketing-strategy-for-apps.md))
- [App Store Awards 2023: Top 15 finalists and their paywall strategies](https://adapty.io/blog/app-store-awards-finalists-paywall-insights/): Unveil the secrets behind the success of the App Store Awards 2023 winners. Discover how these leading apps utilize paywalls to enhance user experience and drive revenue. Learn from the best in the industry and see what sets these award-winning apps apart. ([Markdown](https://adapty.io/blog/markdown/app-store-awards-finalists-paywall-insights.md))
- [Most effective ways to segment your users](https://adapty.io/blog/user-segmentation-guide/): Enjoy our definitive guide on user segmentation, exploring its top strategies and real-world examples. Unlock the power of tailored marketing and enhance your user engagement effectively. ([Markdown](https://adapty.io/blog/markdown/user-segmentation-guide.md))
- [October updates: Free Paywall Builder, Braze integration, and more](https://adapty.io/blog/adapty-october-2023-updates/): Check out Adapty updates and improvements for October: Paywall Builder on the Free plan, new integrations, real-time localization, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-october-2023-updates.md))
- [How to build a mobile app development team?](https://adapty.io/blog/how-to-build-mobile-app-development-team/): Explore key steps to creating a stellar development team for your mobile app startup. Dive into hiring strategies, roles, and collaboration tips for a successful app launch. ([Markdown](https://adapty.io/blog/markdown/how-to-build-mobile-app-development-team.md))
- [5-step process for success in scaling paid UA](https://adapty.io/blog/5-step-process-for-success-in-scaling-paid-ua/): Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns. ([Markdown](https://adapty.io/blog/markdown/5-step-process-for-success-in-scaling-paid-ua.md))
- [Why do you need to localize your mobile app?](https://adapty.io/blog/mobile-app-localization/): Why localizing a mobile app is more than translating text — the core elements (text, dates, UI, regulations, marketing) and the business benefits of going global the right way. ([Markdown](https://adapty.io/blog/markdown/mobile-app-localization.md))
- [SKAdNetwork 4.0 guide: Apple’s attribution API](https://adapty.io/blog/what-is-skadnetwork/): A complete guide to SKAdNetwork 4.0 — Apple's privacy-driven attribution framework for iOS ad campaigns. How it works, why it matters post-IDFA, and how to use it effectively. ([Markdown](https://adapty.io/blog/markdown/what-is-skadnetwork.md))
- [September updates: Paywall Builder 2.0, localization, and more](https://adapty.io/blog/adapty-september-2023-updates/): Adapty updates in September: Paywall Builder 2.0 with fresh templates and more tools, improved localizations, new flitering and grouping for metrics ([Markdown](https://adapty.io/blog/markdown/adapty-september-2023-updates.md))
- [ROI vs ROAS: Which metric is best for your mobile app](https://adapty.io/blog/rois-vs-roas/): Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance. ([Markdown](https://adapty.io/blog/markdown/rois-vs-roas.md))
- [August updates: Adapty SDK 2.6.2 and other improvements](https://adapty.io/blog/adapty-august-2023-updates/): Adapty updates in August: Meeet SDK 2.6.2 and other minor technical updates, such as new URL fields for Webhook sandbox, member settings update, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-august-2023-updates.md))
- [Building the app for language learning with 10M users](https://adapty.io/blog/subhub-podcast-18-easyten/): SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way. ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-18-easyten.md))
- [How can subscription apps leverage iOS in-app events?](https://adapty.io/blog/ios-in-app-events/): Increase customer engagement with the help of iOS in-app events. ([Markdown](https://adapty.io/blog/markdown/ios-in-app-events.md))
- [How to run A/B tests for subscription onboarding](https://adapty.io/blog/onboarding-ab-testing/): Learn how to run A/B tests for onboarding screens with Adapty. Change images, colors, text, button shapes - anything with the help of remote config. ([Markdown](https://adapty.io/blog/markdown/onboarding-ab-testing.md))
- [July updates: Paywalls 2.0, Google Play Billing Library 5 & 6, and more](https://adapty.io/blog/adapty-july-2023-updates/): Adapty updates in July: Placements 2.0, support of Goolge Play Billing Library 5 & 6, store commission and taxes visualization in charts, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-july-2023-updates.md))
- [Top 10 mistakes to avoid in mobile user acquisition](https://adapty.io/blog/top-10-user-acquisition-mistakes/): Learn about the top 10 mistakes developers and marketers make n mobile user acquisition. ([Markdown](https://adapty.io/blog/markdown/top-10-user-acquisition-mistakes.md))
- [Mobile app subscriptions in 2023: Market trends and monetization strategies in the US](https://adapty.io/blog/mobile-app-subscriptions-in-2023/): Take a look at the comprehensive report on the state of in-app subscriptions in 2023 in the US. Discover the latest trends, strategies, and insights. ([Markdown](https://adapty.io/blog/markdown/mobile-app-subscriptions-in-2023.md))
- [Paywall Newsletter #12](https://adapty.io/blog/paywall-newsletter-12/): In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their subscriptions! ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-12.md))
- [What is cannibalization in ASO and how to accurately measure it?](https://adapty.io/blog/aso-cannibalization/): Dive into the concept of ASO cannibalization, learn how it impacts your app's performance, and discover precise measurement methods with Adapty! ([Markdown](https://adapty.io/blog/markdown/aso-cannibalization.md))
- [Paywall Newsletter #11](https://adapty.io/blog/paywall-newsletter-11/): The 11th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/paywall-newsletter-11.md))
- [June updates: LTV chart, paywall builder for Flutter and React Native, & more](https://adapty.io/blog/adapty-june-2023-updates/): Brand new LTV chart, paywall builder for Flutter and React Native, Observer mode for StoreKit 2, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-june-2023-updates.md))
- [How to predict revenue and LTV of your subscription-based app](https://adapty.io/blog/how-to-predict-revenue-and-ltv/): Our prediction model will give you an accurate insight of the revenue and LTV your user cohort will have in 3, 6, 9, and 12 months! ([Markdown](https://adapty.io/blog/markdown/how-to-predict-revenue-and-ltv.md))
- [ASO metrics and KPIs: How to measure your app’s success](https://adapty.io/blog/how-to-measure-app-performance/): Discover the essential ASO metrics and KPIs to gauge your app's success. Track rankings, conversion rates, and more for effective ASO and improved downloads! ([Markdown](https://adapty.io/blog/markdown/how-to-measure-app-performance.md))
- [App Store screenshots: best practices](https://adapty.io/blog/app-store-screenshots-optimization/): App Store screenshots play a critical role in the success of your mobile app. In this guide, we'll provide tips and tricks to optimize your app's screenshots and increase downloads ([Markdown](https://adapty.io/blog/markdown/app-store-screenshots-optimization.md))
- [WWDC 23 – What’s new for mobile subscriptions?](https://adapty.io/blog/wwdc23-whats-new-for-mobile-subscriptions/): We've gathered all the most interesting updates from WWDC 23 concerning mobile subscriptions. Check out the highlights with Adapty. ([Markdown](https://adapty.io/blog/markdown/wwdc23-whats-new-for-mobile-subscriptions.md))
- [May updates: predictive cohort analytics, event feed improvement, and more](https://adapty.io/blog/adapty-may-2023-updates/): May updates for Adapty inlcude predictions in cohorts, event feed updates, and introductory offers eligibility for StoreKit 2. ([Markdown](https://adapty.io/blog/markdown/adapty-may-2023-updates.md))
- [How to improve your app ratings and reviews?](https://adapty.io/blog/app-ratings-and-reviews/): Discover proven strategies to increase positive app ratings and reviews, reduce poor feedback, and respond to reviews so they get you even more downloads! ([Markdown](https://adapty.io/blog/markdown/app-ratings-and-reviews.md))
- [Personalized paywall: why do you need it and how to make it](https://adapty.io/blog/how-to-personalize-your-paywall/): Read Adapty's step-by-step guide on how to create the perfect personalized paywall for your mobile app and cement a relationship with your users ([Markdown](https://adapty.io/blog/markdown/how-to-personalize-your-paywall.md))
- [Paywall Newsletter #10](https://adapty.io/blog/mobile-paywall-newsletter-10/): The 10th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-10.md))
- [April updates: new charts, paywall builder for Android, and more.](https://adapty.io/blog/adapty-april-2023-updates/): April updates: New charts, timezones support, Apple Small Business Program and Google Reduced Fee Program reporting, and paywall builder for Android. ([Markdown](https://adapty.io/blog/markdown/adapty-april-2023-updates.md))
- [How to choose a publisher for a subscription app?](https://adapty.io/blog/mobile-app-publishers/): Not sure how to choose a publisher for a subscription app? Adapty has put together metrics that are to tell you what kind of app publishers are in front of you! ([Markdown](https://adapty.io/blog/markdown/mobile-app-publishers.md))
- [How to choose a marketing agency for your mobile app?](https://adapty.io/blog/mobile-app-marketing-agency/): Not sure how to choose a marketing agency for your app? Adapty has prepared a step-by-step guide for choosing the partner for your perfect partnership! ([Markdown](https://adapty.io/blog/markdown/mobile-app-marketing-agency.md))
- [User acquisition strategies for subscription apps](https://adapty.io/blog/mobile-user-acquisition-guide/): Step-by-step guide to running a successful paid user acquisition strategy for your subscription-based app. Learn expert tips and tricks to optimize your campaigns and drive growth. ([Markdown](https://adapty.io/blog/markdown/mobile-user-acquisition-guide.md))
- [March updates: App Store Server Notifications V2 and new integrations](https://adapty.io/blog/adapty-march-2023-updates/): March updates: introducing App Store server notifications V2, Google Cloud Storage and Airbridge integrations ([Markdown](https://adapty.io/blog/markdown/adapty-march-2023-updates.md))
- [How to integrate In-App Purchases (IAP) in Unity application?](https://adapty.io/blog/unity-in-app-purchases-tutorial/): Learn how to enable in-app purchases and subscriptions with apps and games made with Unity in App Store and Google Play Store. Learn how to hide premium content with paywalls and validate user subscription state. ([Markdown](https://adapty.io/blog/markdown/unity-in-app-purchases-tutorial.md))
- [February updates: paywall builder, cohorts by days, Pro+ plan, and hiring](https://adapty.io/blog/adapty-february-2023-updates/): February updates: introducing new Pro+ plan, paywall desgn tools, update for Cohorts, and hiring new team members. ([Markdown](https://adapty.io/blog/markdown/adapty-february-2023-updates.md))
- [Paywall Newsletter #9](https://adapty.io/blog/mobile-paywall-newsletter-9/): The third issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-9.md))
- [A complete guide on Apple's Billing Grace Period](https://adapty.io/blog/how-to-handle-apple-billing-grace-period/): Apple Billing Grace Period: Here's how to enable a grace period inside your iOS app and how it helps you recover involuntary subscriber churn. ([Markdown](https://adapty.io/blog/markdown/how-to-handle-apple-billing-grace-period.md))
- [Mobile app onboarding: How-to, best practices, and examples](https://adapty.io/blog/mobile-app-onboarding/): Here's a complete guide on how to design mobile app onboarding experiences that wow your users and boost user engagement, conversions, and retention. ([Markdown](https://adapty.io/blog/markdown/mobile-app-onboarding.md))
- [Setting up remote configuration for mobile app paywalls](https://adapty.io/blog/what-is-remote-config/): Here's how to remotely configure your mobile app’s paywall and optimize it for more conversions with remote config. ([Markdown](https://adapty.io/blog/markdown/what-is-remote-config.md))
- [January updates: Firebase + Google Analytics integration, localizations in the paywall remote config, and more.](https://adapty.io/blog/adapty-january-2023-updates/): January updates: Firebase + Google Analytics integration, localizations in paywall remote config, and React Native and Unity SDK 2.2. ([Markdown](https://adapty.io/blog/markdown/adapty-january-2023-updates.md))
- [Paywall Newsletter #8](https://adapty.io/blog/mobile-paywall-newsletter-8/): The 8th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-8.md))
- [App pricing tips: How to price mobile in-app subscriptions the right way](https://adapty.io/blog/how-to-price-mobile-in-app-subscriptions/): Discover the secrets of successful app pricing strategies in this comprehensive guide, learn how to price an app subscription for maximum revenue and user satisfaction. Boost your app's potential today! ([Markdown](https://adapty.io/blog/markdown/how-to-price-mobile-in-app-subscriptions.md))
- [Paywall A/B testing for Android apps: maximize your revenue](https://adapty.io/blog/android-a-b-testing-for-paywalls/): Discover the differences between paywall A/B testing on Android and iOS. Learn how to optimize your paywall for maximum conversions and revenue. ([Markdown](https://adapty.io/blog/markdown/android-a-b-testing-for-paywalls.md))
- [Paywall Newsletter #7](https://adapty.io/blog/mobile-paywall-newsletter-7/): The third issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-7.md))
- [iAd vs. AdServices: What's the difference?](https://adapty.io/blog/iad-vs-adservices/): What’s the difference between iAd and AdServices? Here’s a primer on how Apple’s now deprecated attribution model iAd differs from AdServices. ([Markdown](https://adapty.io/blog/markdown/iad-vs-adservices.md))
- [Paywall Newsletter: Special Issue with Thomas Petit](https://adapty.io/blog/mobile-paywall-newsletter-special-issue-feat-thomas-petit/): The special issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-special-issue-feat-thomas-petit.md))
- [Google Play server-side purchase validation](https://adapty.io/blog/android-in-app-purchases-server-side-validation/): How to verify purchase for an Android app — receipt validation. Subscription acknowledgement, refund tracking, server notifications for transactions. ([Markdown](https://adapty.io/blog/markdown/android-in-app-purchases-server-side-validation.md))
- [How to sell physical goods by subscription](https://adapty.io/blog/subhub-podcast-17-scentbird/): SubHub podcast №17: CTO & Co-founder of Scentbird talks on creating a perfume subscription business, deeper aspects of processing, and headless commerce. ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-17-scentbird.md))
- [November updates: new integrations, adjustable tables, Adapty newsfeed, SDK 2.1.](https://adapty.io/blog/adapty-november-2022-updates/): Adapty November 2022 update: new integrations, adjustable tables, Adapty newsfeed, SDK 2.1. ([Markdown](https://adapty.io/blog/markdown/adapty-november-2022-updates.md))
- [Paywall Newsletter #6](https://adapty.io/blog/mobile-paywall-newsletter-6/): The 6th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-6.md))
- [Adapty’s next round](https://adapty.io/blog/adaptys-next-round/): Announcement on the next investement step for Adapty. ([Markdown](https://adapty.io/blog/markdown/adaptys-next-round.md))
- [Adapty October updates: comparison in charts, remote config table, and more](https://adapty.io/blog/adapty-october-2022-updates/): Adapty October 2022 update: comparison in charts, paywall metrics dashboard, remote config table, and the screenshot feature. ([Markdown](https://adapty.io/blog/markdown/adapty-october-2022-updates.md))
- [Paywall Newsletter #5](https://adapty.io/blog/mobile-paywall-newsletter-5/): The fifth issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-5.md))
- [How to create personalized mobile app paywalls](https://adapty.io/blog/mobile-paywall-personalization/): Maximize your app's potential with our detailed guide to mobile paywall personalization. Explore proven strategies, tips, and insights to boost user engagement, paywall conversion rates, and revenue growth. ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-personalization.md))
- [A guide to paywall essentials: What should you include on your mobile app paywall?](https://adapty.io/blog/designing-effective-paywalls-for-mobile-apps/): We’ll teach you how to structure and design your app paywall. Learn about the essentials of any paywall: banners, sliders, videos, CTA, and more! ([Markdown](https://adapty.io/blog/markdown/designing-effective-paywalls-for-mobile-apps.md))
- [Dark patterns in subscription apps](https://adapty.io/blog/subhub-podcast-16-vivid-money/): SubHub podcast №16: Product owner at Vivid Money, talks on working with dating apps, growing a banking service, and exploring dark patterns in mobile apps. ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-16-vivid-money.md))
- [How to promote a new mobile app: 7 effective strategies](https://adapty.io/blog/how-to-promote-mobile-app/): Learn how to promote your new mobile app with the help of ASO, ASA, and other promotional methods. ([Markdown](https://adapty.io/blog/markdown/how-to-promote-mobile-app.md))
- [New in Adapty: paywall metrics, menu redesign, last sent event time, and your stars on GitHub](https://adapty.io/blog/adapty-september-2022-updates/): Learn about new features added in Adapty in September 2022 ([Markdown](https://adapty.io/blog/markdown/adapty-september-2022-updates.md))
- [Subscription prices have increased by 40%, what’s next?](https://adapty.io/blog/subscription-prices-have-increased-by-40-percent/): Average subscription price seems to have increased in 2022. Let’s have a look at the current state of mobile app subscriptions. ([Markdown](https://adapty.io/blog/markdown/subscription-prices-have-increased-by-40-percent.md))
- [Paywall Newsletter #4](https://adapty.io/blog/mobile-paywall-newsletter-4/): The fourth issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-4.md))
- [Adapty August Update: Server notification status, A/B testing CSV, and SDK 1.18-beta](https://adapty.io/blog/adapty-august-2022-updates/): Learn what's new in Adapty in August: server notification statuses, resizable cloumns beta SDK, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-august-2022-updates.md))
- [Paywall Newsletter #3](https://adapty.io/blog/mobile-paywall-newsletter-3/): The third issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-3.md))
- [Branch & Adapty webinar: WWDC 2022 recap and in-app purchases updates in 2022](https://adapty.io/blog/branch-adapty-webinar-2022/): Branch & Adapty webinar: WWDC 2022, in-app purchases updates, and other mobile growth-related questions. ([Markdown](https://adapty.io/blog/markdown/branch-adapty-webinar-2022.md))
- [Adapty July Updates: retention and conversion charts](https://adapty.io/blog/adapty-july-2022-updates/): What's new in Adapty in July: new retention feature, conversion tracking, Sandbox documentation, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-july-2022-updates.md))
- [Why is everyone wrong about unit economics](https://adapty.io/blog/subhub-podcast-15-wowmaking/): SubHub podcast №15: Listen to Anton Shlovenets, the CPO at Wowmaking, talk on how to approach traffic acquisition and correctly calculate unit economics. ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-15-wowmaking.md))
- [Paywall A/B testing guide, part 4: how to run experiments in Adapty](https://adapty.io/blog/how-to-run-a-b-test-for-mobile-paywalls-in-adapty/): We truly believe Adapty A/B testing for paywalls is different. Here, we will tell you why and how it helps increase your revenue by 40%. ([Markdown](https://adapty.io/blog/markdown/how-to-run-a-b-test-for-mobile-paywalls-in-adapty.md))
- [Adapty June Updates: funnels, paywall visits export to Amazon S3, Adjust OAuth, and hiring!](https://adapty.io/blog/adapty-june-2022-updates/): What's new in Adapty in June: introduced new funnels tab, added paywall visits export to Amazon S3, and integrated Adjust OAuth token. ([Markdown](https://adapty.io/blog/markdown/adapty-june-2022-updates.md))
- [Paywall A/B testing for optimizing in-app revenue](https://adapty.io/blog/how-to-run-ab-tests-on-mobile-paywalls/): Learn how to find the right A/B testing framework and what technical steps are needed to launch a test. ([Markdown](https://adapty.io/blog/markdown/how-to-run-ab-tests-on-mobile-paywalls.md))
- [Paywall A/B testing guide, part 2: what to test on the paywall](https://adapty.io/blog/ab-testing-guide-part-2-what-to-test-on-the-paywall/): Let's talk about the things you can test on your paywall: pricing options, intro offers, design elements, and more. ([Markdown](https://adapty.io/blog/markdown/ab-testing-guide-part-2-what-to-test-on-the-paywall.md))
- [Paywall Newsletter #1](https://adapty.io/blog/mobile-paywall-newsletter-1/): The 1st issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights. ([Markdown](https://adapty.io/blog/markdown/mobile-paywall-newsletter-1.md))
- [What’s new with in-app purchases: WWDC 2022](https://adapty.io/blog/in-app-purchases-wwdc-2022/): Apple WWDC 2022 in-app purchases updates: App Transaction API, SwiftUI, and StoreKit messages. ([Markdown](https://adapty.io/blog/markdown/in-app-purchases-wwdc-2022.md))
- [Adapty May Updates: full-featured Unity SDK, chart improvements, and new navigation](https://adapty.io/blog/adapty-may-2022-updates/): What's new in Adapty in May: new version of Unity SDK, improved segmentation in charts, and reworked side menu. ([Markdown](https://adapty.io/blog/markdown/adapty-may-2022-updates.md))
- [How to find a new niche and grow your app](https://adapty.io/blog/subhub-podcast-14-woofz/): SubHub podcast on mobile app business and app monetization. Episode 14: CMO of Woofz, Natalia Shahmetova, talks about successful developing an app in a nar ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-14-woofz.md))
- [Adapty April Updates: all new cohorts, SearchAdsHQ integration and hiring new team members!](https://adapty.io/blog/adapty-april-2022-updates/): What's new in Adapty in Aprli: reworked cohorts, SearchAdsHQ integration and team growing! ([Markdown](https://adapty.io/blog/markdown/adapty-april-2022-updates.md))
- [Adapty March Updates: Home metrics, paywall and A/B tests duplication](https://adapty.io/blog/adapty-march-updates/): What's new in Adapty in March: Home metrics, paywall and A/B tests duplication ([Markdown](https://adapty.io/blog/markdown/adapty-march-updates.md))
- [How to improve app visibility and conversion in the App Store?](https://adapty.io/blog/improve-app-visibility-in-app-store/): Discover proven strategies to boost your app's visibility in the App Store. Learn how in-app purchases can drive engagement, enhance user experience, and skyrocket your app's ranking and downloads. ([Markdown](https://adapty.io/blog/markdown/improve-app-visibility-in-app-store.md))
- [How to choose money-making keywords for your app](https://adapty.io/blog/how-to-choose-money-making-keywords-for-your-app/): Find the most relevant keywords in a few simple steps to grow your app's subscription revenue ([Markdown](https://adapty.io/blog/markdown/how-to-choose-money-making-keywords-for-your-app.md))
- [Adapty February Updates: ARPPU Metric, improved attribution](https://adapty.io/blog/adapty-february-updates-arppu-metric-improved-attribution/): What's new in Adapty in February: ARPPU Metric, improved attribution ([Markdown](https://adapty.io/blog/markdown/adapty-february-updates-arppu-metric-improved-attribution.md))
- [First steps to better monetization](https://adapty.io/blog/subhub-podcast-13-sviatoslav-hnizdovsky/): Podcast about mobile app monetization: subscriptions, marketing, trends, and more. In this episode we discuss experiments with Sviat Hnizdovskyi ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-13-sviatoslav-hnizdovsky.md))
- [How to choose a category to launch an app](https://adapty.io/blog/subhub-podcast-12-slava-kononenko/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Slava Kononenko from Onelight Apps ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-12-slava-kononenko.md))
- [Adapty December Updates: ASA attribution, app categories and icons](https://adapty.io/blog/adapty-december-updates-asa-attribution-app-categories-and-icons/): What's new in Adapty in December: ASA attribution, app categories and icons ([Markdown](https://adapty.io/blog/markdown/adapty-december-updates-asa-attribution-app-categories-and-icons.md))
- [How the app that was sold to Pinterest is made](https://adapty.io/blog/subhub-podcast-11-vochi/): SubHub podcast on mobile app business and app monetization. Episode 11: Vochi founders Ilya and Anna talk about how they've got acquired by Pinterest ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-11-vochi.md))
- [Testing App monetization with a $500 budget](https://adapty.io/blog/subhub-podcast-10-andrew-skrypnyk/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Andrew Skrypnyk from Promova ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-10-andrew-skrypnyk.md))
- [Adapty November Updates: Charts Performance, Subscriptions Report](https://adapty.io/blog/adapty-november-updates/): Adapty November Updates: Charts Performance, Subscriptions Report ([Markdown](https://adapty.io/blog/markdown/adapty-november-updates.md))
- [Marketing company with $1.5M MRR from mobile apps](https://adapty.io/blog/subhub-podcast-9-sergey-ovseenko/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Sergey Ovseenko from AEZAKMI Group ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-9-sergey-ovseenko.md))
- [Are 3rd-party payments in iOS apps as beneficial as they seem?](https://adapty.io/blog/third-party-payment-methods-for-ios-apps/): Explore the benefits and drawbacks of integrating 3rd-party payment solutions in your iOS app. Uncover key insights and make informed decisions to ensure your app's success and profitability. ([Markdown](https://adapty.io/blog/markdown/third-party-payment-methods-for-ios-apps.md))
- [Adapty September Update: A/B Tests versions, Home, CSV Export](https://adapty.io/blog/adapty-september-update-a-b-tests-versions-home-csv-export/): Adapty September Update: A/B Tests versions, Home, CSV Export ([Markdown](https://adapty.io/blog/markdown/adapty-september-update-a-b-tests-versions-home-csv-export.md))
- [Google Play Billing Library error codes and how not to screw up with testing](https://adapty.io/blog/google-play-billing-library-in-app-purchase-error-codes/): In this tutorial, we look closely at the in-app purchases associated errors in the Google Play Billing Library and see what can cause them ([Markdown](https://adapty.io/blog/markdown/google-play-billing-library-in-app-purchase-error-codes.md))
- [Can you monetize stickers?](https://adapty.io/blog/subhub-podcast-7-evgeny-kuryshev-from-mirror-ai/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Evgeny Kuryshev from Mirror AI ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-7-evgeny-kuryshev-from-mirror-ai.md))
- [Bootstrapped app to 250k$](https://adapty.io/blog/subhub-podcast-6-vitaly-and-olga-urbans/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Vitaly Urban and Olga Urban ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-6-vitaly-and-olga-urbans.md))
- [Adapty August Update: S3 integration, Tech Tutorials, New Podcasts](https://adapty.io/blog/adapty-august-update-s3-integration-tech-tutorials-new-podcasts/): Adapty August Update: S3 integration, Tech Tutorials, New Podcasts ([Markdown](https://adapty.io/blog/markdown/adapty-august-update-s3-integration-tech-tutorials-new-podcasts.md))
- [Implementing server-side Apple receipt validation](https://adapty.io/blog/ios-in-app-purchase-server-side-validation/): A step-by-step guide on purchase receipt validation for iOS apps to protect your app from fraudulent transactions. IAP purchase receipt validation examples ([Markdown](https://adapty.io/blog/markdown/ios-in-app-purchase-server-side-validation.md))
- [Organic growth and Y Combinator](https://adapty.io/blog/subhub-podcast-5-hrachik-adjamian/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Hrachik Adzhamyan, CEO at Wakie ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-5-hrachik-adjamian.md))
- [Testing iOS in-app purchases: Xcode or Sandbox?](https://adapty.io/blog/how-to-test-ios-in-app-purchases/): Discover the best ways to test in-app purchases on iOS with this comprehensive guide. Learn the differences between using Xcode and the Sandbox environment, and get expert tips for ensuring a seamless user experience. ([Markdown](https://adapty.io/blog/markdown/how-to-test-ios-in-app-purchases.md))
- [Monetizing an app with B2B sales?](https://adapty.io/blog/subhub-podcast-4-stanislav-prodan/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Stanislav Prodan, a COO at Amma ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-4-stanislav-prodan.md))
- [Adapty July Update: New Segmentations, New Analytical Chart, Podcast!](https://adapty.io/blog/adapty-july-update/): Adapty July Update: New Segmentations, New Analytical Chart, Podcast! ([Markdown](https://adapty.io/blog/markdown/adapty-july-update.md))
- [№ 1 app in health & fitness in the App Store](https://adapty.io/blog/subhub-podcast-3-andrey-mikhailyuk/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Andrey Mikhailyuk, a VP of Product at Flo ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-3-andrey-mikhailyuk.md))
- [Over $1M MRR, millions of users, tons of insides](https://adapty.io/blog/subhub-podcast-2-mikhail-prytkov/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Mikhail Prytkov, CEO and cofounder of Simple ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-2-mikhail-prytkov.md))
- [StoreKit 2 API: How Apple simplified integration of in-app purchases](https://adapty.io/blog/storekit-2-api-tutorial/): Looking to integrate Apple in-app purchases into your iOS app? Our StoreKit 2 API Tutorial will guide you through the process, from setting up your project to handling transactions. Learn how to streamline your app's purchasing flow with this comprehensive StoreKit 2 guide. ([Markdown](https://adapty.io/blog/markdown/storekit-2-api-tutorial.md))
- [Prisma: life after “App of the year”](https://adapty.io/blog/subhub-podcast-1-sergey-maslov/): Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Sergey Maslov, growth manager at Prisma Labs ([Markdown](https://adapty.io/blog/markdown/subhub-podcast-1-sergey-maslov.md))
- [Adapty June Update: Podcast, Infrastructure, Fallbacks](https://adapty.io/blog/adapty-june-update/): New in Adapty in June: Podcast, Offline-mode for SDKs, Infrastructure changes ([Markdown](https://adapty.io/blog/markdown/adapty-june-update.md))
- [Meet brand new Adapty pricing](https://adapty.io/blog/meet-brand-new-adapty-pricing/): Implement in-app purchases easily and grow subscription revenue. Now just for $6.99 for every $1k earned ([Markdown](https://adapty.io/blog/markdown/meet-brand-new-adapty-pricing.md))
- [Banned dark patterns vs permitted tricks for mobile apps](https://adapty.io/blog/dark-patterns-and-tricks-in-mobile-apps/): Expose the deceptive dark patterns and manipulative tricks used in mobile apps. Learn how they impact user experience and ethical considerations for app developers in today's digital landscape. ([Markdown](https://adapty.io/blog/markdown/dark-patterns-and-tricks-in-mobile-apps.md))
- [Adapty May Update: New Integrations, SDK & Dashboard speed increase](https://adapty.io/blog/adapty-may-update/): New in Adapty in May: New Integrations, SDK & Dashboard speed increase, Subscription Calculator ([Markdown](https://adapty.io/blog/markdown/adapty-may-update.md))
- [Adapty April Update: Segmentations, Offer Codes, Family Sharing](https://adapty.io/blog/adapty-april-update/): New in Adapty: Metrics Segmentation, LTV for paywalls and A/B testing, Offer Codes full support and more. ([Markdown](https://adapty.io/blog/markdown/adapty-april-update.md))
- [IDFA changes are here. What do we know, and are we ready?](https://adapty.io/blog/idfa-changes-are-here/): With Apple's privacy changes finally coming into live, we made an easy-to-read guide on every shift that came with iOS 14.5. Recent updates included. ([Markdown](https://adapty.io/blog/markdown/idfa-changes-are-here.md))
- [Adapty API outage and what we've learned from it](https://adapty.io/blog/adapty-api-outage-and-what-weve-learned-from-it/): Why it happened and what we've done to prevent such incidents in the future ([Markdown](https://adapty.io/blog/markdown/adapty-api-outage-and-what-weve-learned-from-it.md))
- [Adapty March Update: Dashboard, macOS, and Data Compression](https://adapty.io/blog/adapty-march-update/): On April Fool's, we're releasing the new Dashboard, advanced metrics, cohorts improvements, macOS support, and more. No fooling, though. ([Markdown](https://adapty.io/blog/markdown/adapty-march-update.md))
- [Integrating Mixpanel Analytics into your iOS App](https://adapty.io/blog/how-to-integrate-mixpanel-analytics-into-your-ios-app/): Master the integration of Mixpanel Analytics into your iOS app with this step-by-step guide. Empower data-driven decision-making and optimize user engagement by tracking and analyzing app performance with ease. ([Markdown](https://adapty.io/blog/markdown/how-to-integrate-mixpanel-analytics-into-your-ios-app.md))
- [Ultimate guide on Apple Subscription Offers. Part 2](https://adapty.io/blog/ultimate-guide-on-apple-subscription-offers-part-ii/): Previously we've discovered that Apple's promooffers are really nice. Now let's find out what it takes to set them up. ([Markdown](https://adapty.io/blog/markdown/ultimate-guide-on-apple-subscription-offers-part-ii.md))
- [Integrating Amplitude Analytics into iOS App: A Comprehensive Guide](https://adapty.io/blog/how-to-integrate-amplitude-analytics-into-your-ios-app/): Learn how to integrate Amplitude Analytics into your iOS app with our step-by-step guide, empowering you to track user behavior and optimize app performance. ([Markdown](https://adapty.io/blog/markdown/how-to-integrate-amplitude-analytics-into-your-ios-app.md))
- [Adapty February update](https://adapty.io/blog/adapty-february-update/): In the first day of spring, we're releasing advanced cohorts, home page for getting started, further privacy for your users, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-february-update.md))
- [Adapty January update](https://adapty.io/blog/adapty-release-january/): A brief overview of things we've taken care of this time: A/B price testing, server API boost, SDK updates, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-release-january.md))
- [Adapty December update](https://adapty.io/blog/adapty-december-update/): This is a small visual update with tons under the hood. To name a few features: cohorts, React Native, Unity SDK, and Apple SMB program support. ([Markdown](https://adapty.io/blog/markdown/adapty-december-update.md))
- [Founder letter: 2020 review, pre-seed round and 500 Startups](https://adapty.io/blog/founder-letter-2020-review-pre-seed-round-and-500-startups/): 2020 comes to an end, so here's a reflection on what this year meant for our team. Adapty raised $500K for pre-seed round and was accepted to 500 Startups. ([Markdown](https://adapty.io/blog/markdown/founder-letter-2020-review-pre-seed-round-and-500-startups.md))
- [Apple says you can’t use email lists for targeting anymore](https://adapty.io/blog/apple-says-you-cant-use-email-lists-for-targeting-anymore/): App Store recently included sharing of email lists into its definition of tracking, thereby removing one of the last effective ways of pre-iOS 14 era. ([Markdown](https://adapty.io/blog/markdown/apple-says-you-cant-use-email-lists-for-targeting-anymore.md))
- [How Strong Customer Authentication (SCA) rules affect developers?](https://adapty.io/blog/sca-for-in-app-subscriptions/): pple Pay is subject to new Strong Customer Authentication (SCA) rules, and businesses that accept Apple Pay need to be aware of the changes. In this guide, we'll explain what SCA is and how it affects Apple Pay transactions. ([Markdown](https://adapty.io/blog/markdown/sca-for-in-app-subscriptions.md))
- [The first time hackers attacked our servers](https://adapty.io/blog/first-hackers-attack-to-our-servers/): We experienced a significant attack on Dec, 23rd. It shouldn't have affected you anyway, but we still made sure it won't happen again. ([Markdown](https://adapty.io/blog/markdown/first-hackers-attack-to-our-servers.md))
- [The Good, the Bad and the Ugly of the App Store commission cut](https://adapty.io/blog/the-good-the-bad-and-the-ugly-of-the-app-store-comission-cut/): Apple's recent tectonic changes, halving the sales comission cut starting next year, made a lot of fuss. In this article we're diving a bit deeper. ([Markdown](https://adapty.io/blog/markdown/the-good-the-bad-and-the-ugly-of-the-app-store-comission-cut.md))
- [3 reasons why customers leave your app: churn explained](https://adapty.io/blog/3-reasons-why-customers-leave-your-mobile-app/): Discover the reasons why users may abandon your mobile app and learn effective strategies to enhance user experience, boost engagement, and reduce churn. Start improving your mobile app retention today. ([Markdown](https://adapty.io/blog/markdown/3-reasons-why-customers-leave-your-mobile-app.md))
- [Adapty November update](https://adapty.io/blog/adapty-november-update/): With the November update, we are introducing Segments, updated iOS & Android SDKs, and an increase of loading speeds. ([Markdown](https://adapty.io/blog/markdown/adapty-november-update.md))
- [Adapty October update](https://adapty.io/blog/adapty-october-update/): With the October update, we are eager to announce custom JSON, new events, iOS 14 support, and more. ([Markdown](https://adapty.io/blog/markdown/adapty-october-update.md))
- [Adapty September update](https://adapty.io/blog/adapty-september-update/): Christmas is coming, so is the shopping season: honestly, there is no better timing to deploy a new subscription to your app. ([Markdown](https://adapty.io/blog/markdown/adapty-september-update.md))
- [Designing mobile subscriptions workflow](https://adapty.io/blog/designing-work-with-subscriptions/): Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user. ([Markdown](https://adapty.io/blog/markdown/designing-work-with-subscriptions.md))
- [Step-by-step guide to run a scalable API on AWS spot instances](https://adapty.io/blog/designing-scalable-api-on-aws-spot-instance/): Discover how to reduce infrastructure costs by 3x using AWS EC2 Spot Instances for building scalable APIs. Learn from our experience and optimize your budget today! ([Markdown](https://adapty.io/blog/markdown/designing-scalable-api-on-aws-spot-instance.md))
- [How to add in-app subscriptions to an iOS app](https://adapty.io/blog/how-to-set-up-ios-in-app-purchases/): Learn how to add subscriptions for iOS in-app purchases with our comprehensive guide. Get started today and start monetizing your Apple app with in-app purchases! ([Markdown](https://adapty.io/blog/markdown/how-to-set-up-ios-in-app-purchases.md))
- [Is the App Store revenue cut too high?](https://adapty.io/blog/is-the-app-stores-revenue-cut-too-high-adapty-compares-it-with-other-ecosystems/): Days before WWDC 2020, we are taking a deep dive on the topic of Apple in-app purchases fees. Are they too high, or just right for the market? ([Markdown](https://adapty.io/blog/markdown/is-the-app-stores-revenue-cut-too-high-adapty-compares-it-with-other-ecosystems.md))
- [Selfserved Ghost + Webflow integration with Caddy](https://adapty.io/blog/webflow-ghost-blog-with-caddy/): A brief and comprehensive overview of how to run Webflow with Ghost blog using Caddy server at ease, while also considering SEO purposes. ([Markdown](https://adapty.io/blog/markdown/webflow-ghost-blog-with-caddy.md))
- [What's wrong with my in-app subscription on iOS?](https://adapty.io/blog/what-am-i-doing-wrong-with-my-subscription-ios-app-marketers-mistakes/): Sometimes marketing for your iOS app seems to be working fine, but subscribers still leave. ([Markdown](https://adapty.io/blog/markdown/what-am-i-doing-wrong-with-my-subscription-ios-app-marketers-mistakes.md))

## Optional

- [Türkçe (tr)](https://adapty.io/tr/blog/llms.txt): Posts in Türkçe.
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- [Українська (ua)](https://adapty.io/ua/blog/llms.txt): Posts in Українська.
- [Polski (pl)](https://adapty.io/pl/blog/llms.txt): Posts in Polski.
- [Français (fr)](https://adapty.io/fr/blog/llms.txt): Posts in Français.
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