Adapty updates in October: New paywall builder features, promo offers analytics, and more

With the holiday season just around the corner, we’re bringing you exciting updates to make the most of this high-traffic season! From detailed analytics for promo offers to dark mode paywalls, these new features are ready to help your app thrive and keep users engaged.

Let’s dive into what’s new and how these updates can work for you.

1. Track revenue from promo offers in Adapty Analytics

The holidays are prime time for special offers! Now, you can easily see how each promo impacts revenue and user engagement. With our new analytics filters, tracking the success of holiday deals has never been simpler.

Here’s what’s possible:

• See revenue by offer type. View results from introductory offers, win-back deals, and promo codes. 
• Understand your audience. Discover which groups of users respond best to each type of offer and fine-tune your strategy.

New filter options:

• Offer Type – introductory, promotional, win-back, or promo code.
• Offer Discount Type – free trial, pay-as-you-go, pay upfront.
• Offer ID – unique IDs from stores or custom promo codes.

Note: Google’s restrictions currently prevent tracking promo codes on Android.

2.  React Native support for a new Paywall Builder

Our new Paywall Builder is live for React Native users, with Flutter support expected by November 15th and Unity support in early December. These expanded options mean you can bring holiday magic to your app across multiple platforms!

3.  New Paywall Builder features

Our latest updates make paywall customization even better, helping you create visually engaging experiences.

Dark mode for paywalls 

Give users a sleek, dark mode option – perfect for a modern, immersive look. Switch easily between normal and dark styles without needing separate designs.  Read more.

Currently available for iOS SDK version 3.1.0 and higher, with other platforms coming soon.

Video in Paywalls

Create a dynamic holiday experience by adding videos to your paywalls. Read more details in our documentation.

Available for iOS – Android and React Native support will follow soon.

Holiday templates

Brighten up your paywalls with our ready-to-use holiday templates. They’re designed to make setup fast, so you can focus on driving revenue during the busiest season.

4. New prediction model for smarter planning

We’ve upgraded our prediction model to make it more accurate, faster, and easier to use. Here’s how it helps you:

• You’ll get up to 50% more precision in the first month and 30% improved accuracy overall.
• You need just 100 subscriptions (down from 10,000) to get results within a week.
• You can get revenue predictions for up to 24 months!

These predictions update instantly, so you’ll always have the latest insights at your fingertips. You can also export these results in CSV format for any timeframe you like – 6, 12, or 18 months.

5. Free LTV prediction model template 

We just launched the LTV prediction model template! It can help you forecast your users’ potential lifetime value and find the perfect balance of price and duration for subscription options. Just plug in your data, and our model calculates revenue potential and pinpoints the best subscription options.

Get the LTV prediction model

With these updates, Adapty is here to make the holiday season your best yet! Try out the new features, see what works for your app, and enjoy the benefits.

Need help? Our support team is always here for you.