BlogRight arrowProduct Releases & NewsRight ArrowAdapty July Updates: retention and conversion charts
BlogRight arrowProduct Releases & NewsRight ArrowAdapty July Updates: retention and conversion charts

Adapty July Updates: retention and conversion charts

Adapty July Updates: retention and conversion charts
Listen to the episode
Adapty July Updates: retention and conversion charts

Retention

Do you want to retain customers wisely? With the retention feature, it’s easy to inspect how the users you’ve attracted renew and become loyal. Now you can see absolute and relative numbers from period to period and understand how retention changes for various geos, products, paywalls, and marketing parameters. 

Conversion

This is a fresh, and perhaps the most awaited, feature that came out in the last days of July. Now, with Adapty, you may track conversion changes over time, check how your experiments influence the rate, make forecasts, and generate new ideas for growth.

Sandbox documentation and more

The better the testing – the higher the quality. To prevent common difficulties with testing on Android and iOS, please, use our new Sandbox documentation for both platforms. 

Don’t forget about such useful updates as:

  • Separate OAuth tokens for the stores in Adjust integration
  • Additional fields in events export to S3: currency, profile_country, store_country
  • Product duration grouping and filtering in all charts – a handy parameter to see the impact of short-term and long-lasting subscriptions

Further reading

Why is everyone wrong about unit economics
Why is everyone wrong about unit economics
August 4, 2022
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How to pass an App Store review: Recommendations for a subscription-based app
How to pass an App Store review: Recommendations for a subscription-based app
September 16, 2022
10 min read
iOS in-app purchases, part 3: testing purchases in Xcode
iOS in-app purchases, part 3: testing purchases in Xcode
August 19, 2021
8 min read