Scale Apple Ads ROAS from click to paywall without MMPs
and connect every ad to the paywall that converts best.
12k companies use Adapty to track ROAS and scale profitable Apple Ads campaigns 2x faster
Sell what they search on the App Store
One dashboard in the secure environment
Book a demo
Show the right paywall for every Apple Ads keyword
Automate smarter, grow faster
Track your reach and visibility
Manage Apple Ads campaigns
Connect Apple Ads directly to subscription revenue
Real‑time data updates
Revenue per keyword
Single SDK integration
Secure tool with modern safety standards
Turn installs into revenue insights in 3 simple steps
Integrate Adapty SDK
Authorize Apple Ads
Get real‑time analytics
Most of the Apple Ads tracking tools require you to pay $0.07 per install. It adds up to $16.8K a year with 20K monthly installs
Adapty Ads Manager saves anywhere from 2 to 4% in your ads spend by removing MMP costs
Get the SDK for your platform
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12K app owners are using Adapty Ads Manager
Integration took 45 minutes total. Our developer installed the SDK, I connected Apple Ads, and revenue data started flowing. No more switching between 3 different dashboards.
Been using this for 3 months now. I see which keywords bring paying users instead of just tire-kickers. Wish I’d found it earlier.
Scale ROAS from click to cash
Your questions, answered
Why can't I see which Apple Search Ads keywords make money?
Apple’s dashboard only shows installs and clicks. Adapty Ads Manager connects your keywords to actual subscription revenue, so you can see which terms drive paying users vs just downloads.
How to track Apple Search Ads revenue by keyword?
Connect Adapty Ads Manager to your Apple Search Ads account. We’ll show you trial-to-paid conversion, LTV, and ROAS for every keyword in your campaigns within 15 minutes.
What's wrong with Apple Search Ads attribution?
Apple’s native attribution stops at install. It doesn’t show trials, subscriptions, or renewals. Adapty extends attribution to subscription revenue and recurring payments.
Apple Search Ads vs MMP - which data is correct?
Both are right for what they measure. Apple shows app downloads, MMPs show first app opens. We show subscription revenue – the metric that actually matters for your business.
How long does Apple Search Ads setup take?
Basic setup is instant, but connecting revenue data usually requires weeks of MMP integration. Adapty Ads Manager gives you keyword-to-revenue tracking in under 1 hour.
Why is my Apple Search Ads ROAS calculation wrong?
You’re probably calculating ROAS based on installs, not revenue. Adapty Ads Manager shows true ROAS by tracking which keywords drive paying subscribers.
Can I optimize Apple Search Ads without an MMP?
Yes. Adapty Ads Manager provides direct attribution from Apple Search Ads to subscription revenue without requiring a separate MMP integration.