Adapty Pricing Index: What people really pay for subscriptions worldwide

The first country-level benchmark for subscription pricing, built on $1.9B in analyzed revenue across 11,000 apps
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See how your pricing compares to 11,000+ apps

Start using this data today

  • Boost revenue: Optimize prices by region without shipping new features
  • Find gaps instantly: Compare your current pricing to what successful apps charge
  • See real benchmarks: Weekly, monthly, and annual subscription prices in 60+ countries
  • Get beyond the numbers: Learn why pricing is more than copying benchmarks
  • Spot regional patterns: Find out where regional pricing works and where you need to go country by country

Key insights & opportunities

Europe pays more for weekly plans

European users seem fine paying extra for short-term subscriptions, making weekly plans a strong revenue opportunity there.
Creative: 1 country

Monthly prices vary the most

Monthly subscriptions show the biggest gaps between countries, ranging from 62% higher to 63% cheaper than US.
Creative: 3 countries

Latin America isn’t one market

Subscriptions are the most expensive in Argentina and Uruguay and cheaper elsewhere in Latin America. There’s no unified LATAM pricing.
Creative: 8 countries
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Built on real data from the Adapty platform

0,000+
apps
0M
transactions
$1.0B
tracked revenue

Adapty Pricing Index

Real pricing data from thousands of apps in every market
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Weekly subscription pricing index:$
$$$
Average weekly subscription price, $
QuoteVitaly Davydov Headshot

Most apps just set a universal price, use Apple's default localization, or guess with random multipliers and hope for the best.

This index fixes that. It shows exactly how much users pay in 60+ countries compared to the US baseline.

No random multipliers, no outdated formulas - just actual payment data that tells you what prices work where.

Vitaly Davydov
Vitaly Davydov
CEO and Co-Founder at Adapty & FunnelFox

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